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What Labour is doing to reach the masses
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As in 2011, government once again handed out $3.28 million dollars to the various political parties. But while the spoils remained same, the number of recipients increased from 11 to 17 political parties for this year’s allocation. The question now, however, is what the parties plan to spend the money on, and what they hope to acheive through their pre-election campaigns. So, in an effort to find out a little bit more about Labour’s promotional moves, we sent a few questions to the party’s campaign manager David Talbot. Here’s what he had to say.

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WWF and Land Rover put radio to good—and novel—use
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If you believe the NZ on Air media consumption study, music is moving online faster than other content. But you can still reach 83 percent of the country over a week with radio and approximately one in ten New Zealanders each day across just four stations, RNZ National, The Edge, ZM and Newstalk ZB. As a result, the ad spend figures for radio are holding firm. And two brands have used the medium in interesting ways recently, with World Wide Fund for Nature putting an ad inside a song for its Last 55 campaign and Land Rover going long to celebrate its heritage.

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We welcome our robot overlords (but some don’t)
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The robots are here. And they’re increasingly doing the jobs of humans. Recently, there’s been a bit of chat over AP’s decision to get computers to write some business stories and writing in Wired last year Kevin Kelly surmised that “before the end of this century, 70 percent of today’s occupations will likewise be replaced by automation”, just as they were over the industrial revolution. Jono and Ben took this idea and ran with it for a recent skit that shows expendable labour getting their own back on technology. And with some studies showing TV is still very strong and others showing ‘screen-stacking’ is increasingly prevalent, there’s a rather self-aware scene at the end.

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What New Zealand could buy with the $227,000 Google paid in tax
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Continuing our ridiculous series on what the government could buy with the measly tax dollars it earns from tech multinationals, we decided to turn the barb toward Google, which was recently revealed to have paid only $227,000 in tax over the course of 2013. And while this is ten times more than the pittance paid by Facebook, it still didn’t quite measure up to what one would expect from an organisation that made US$15.42 billion of revenue globally in the quarter ended 31 March 2014. When the Herald reported on Google’s tax bill, it went for the optimistic headline ‘Google’s NZ tax bill on the up’. And since the team here at StopPress also tends to be optimistic about everything except for the livers of those working in the ad industry, we decided to compile a list of all things National could splash out on at its probable re-election party later this year.

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Twenty study shows Kiwi business websites are late to the mobile-optimised party
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Despite the fact that more Kiwis are buying online—and buying with their mobile devices—many Kiwi businesses aren’t taking that into account when it comes to their websites. And that’s costing them dearly, says a report from direct marketing and digital agency Twenty. It says bad user experience cost Kiwi businesses over $1 billion in sales to overseas websites last year, a big chunk of the total $2.3 billion spent online by Kiwis for the year in total. And it might be worse this year, with the jump in online spending since last year twice as high for offshore than for local.

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A branding balls up? Airbnb’s new logo tickles the puerile
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There are a range of logos and ads that feature unintentional (or occasionally intentional) genitalia. And Airbnb, the extremely popular “global community marketplace that connects travelers seeking authentic, high-quality accommodations with hosts who offer unique places to stay”, appears to have added its name to that list with the launch of its new brand identity ‘Belong Anywhere’.

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Tipp-Ex and BIC find help to fix Pharrell Williams’ book
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Tipp-Ex is a slightly surprising brand to be renowned as a social innovator, but its previous interactive YouTube videos about bear hunting and birthday parties have cemented that position. Now it’s tapped into the ‘wisdom’ of the crowd once again (along with BIC) and convinced them to help rewrite Pharrell Williams’ book Inspiration. PLUS: Weird Al’s riff on Happy.

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An app for travelling musos
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The crews that assist touring musos are called roadies for good reason—they tend to spend a lot of time on the tarmac moving from one destination to the next. And during these long days on the road, band managers and promoters affiliated with the musicians need to be one step ahead, in the sense that they have to ensure that there’s an audience at the next destination. And while this might be easier for major musicians that have audiences included with just about every venue on earth, the same cannot be said of the up-and-comers who have no guarantee of cheering masses. So, in an effort to rectify this problem, Julien Mitelberg and his team have developed Bandsintown Manager, an app that makes it easier for artists and managers to connect with potential fans and promote upcoming gigs.

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Awkward proposals, bizarre doctors and anti-climactic airport reunions
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Slingshot’s decision to open the door to give Kiwis access to geo-locked sites such as Netflix has come under scrutiny for potentially contravening international copyright laws, but this hasn’t dissuaded consumers from visiting the site. According to the Herald, the number of Slingshot customers accessing movie websites like Netflix has quadrupled since the internet company unblocked them several weeks ago. But with the growing popularity of the SVOD site, there comes the possibility of some serious brain warping. As indicated by three clips from the new US-based Netflix campaign, we could essentially be setting ourselves up for a future of awkward (but somehow endearing) proposals, bizarre visits to the doctor and anti-climactic airport reunions.

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Consumer NZ moves from testing products to testing businesses with new accreditation scheme

From men in white coats to stickers showing awards won to independent accreditation, endorsements give consumers confidence that what they spend their cash on is up to snuff. And Consumer NZ, the Kiwi non-profit that started in 1959 to delve into the quality of products and services and investigate consumer issues, has launched a scheme called Consumer Trusted to enhance that. PLUS: Consumer’s new (slightly confusing) website.

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Brewing up value: Dilmah’s boutique push
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Sales of traditional ‘gumboot’ tea are on the wane in New Zealand. But there’s growth in the area of specialty teas and Dilmah is trying to tap into that by promoting the nascent arts of tea mixology and tea gastronomy. So can they convince young Kiwis to sip on a tea with their chargrilled steak?

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Woman’s Day’s face-fixing faux pas
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Jessica Simpson has helped sell countless women’s magazines around the world. And Woman’s Day managed to nab some exclusive photos of her special day for the latest issue. But an eagle-eyed reader sent us one of the photos from the spread and someone’s failed to fix up a bit of cheeky face-fixing.

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TVNZ wins with Germany as over 400,000 Kiwis tune in to watch the World Cup final
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Many of those who drove to work at the right time on 14 July claim to have found the Kiwi roads free of the traffic jams that usually typify the morning commute. This fortunate state of the road was largely attributable due to the nation’s universities and schools being closed for the winter break, but the fact that 419,000 people (according to Nielsen TAM) tuned in to TV One to watch Germany take on Argentina in the final of the World Cup definitely also played a part.

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How Kiwi political parties measure up on Facebook
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Facebook has revealed a series of insights on how the Kiwi political parties are doing in the lead up to the 2014 general election. And given that 1.8 million Kiwis log in to Facebook on a daily basis and that ‘election’ was the second-most commonly used phrase on the site in 2013 (only bettered by Pope Francis), the social media channel is becoming an increasingly important space for politicians to share their policies—or general vitriol—with potential voters.

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Dog vs. drone
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While drones are being used for nefarious purposes in warzones, they’re being put to good use elsewhere, as a clip posted on Al Brown’s Facebook page shows.

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The benefits of authenticity: why coming out—and supporting those who do—is good for business
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This week Ian Thorpe revealed he was gay in an interview with Michael Parkinson. A few months back, Michael Sam and Jason Collins became the first openly gay men to be drafted into the NFL and NBA respectively. And New Zealand and many other nations have legalised gay marriage. So progress is certainly being made in the area of gay rights, at least in the developed world. But there’s still a long way to go. And as John Browne’s book The Glass Closet, ASB’s response to Thorpe’s news and OUTLine’s 100% OK campaign show, the business community can lead the way.

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David Hasselhoff could be the reason why Germany won the World Cup
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In the 80s, after the rest of the world turned its back on David Hasselhoff, the German fans stuck with their bare-chested man. And although his slow-motion running along the beach and his talking car do play a part in this fame, it is in fact his singing career that has made him a staple on television screens in the country in the latter parts of the decade.

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The smell of robot
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Recently, a chatbot called Eugene Goostman is thought to have passed the Turing test by convincing a few people it was a 13-year-old boy (RadioLab discussed the issue of talking to machines in a great podcast a few years back). And as artificial intelligence continues to develop, human-android interactions will become an increasingly common—and perhaps problematic—occurrence. But even if they have our sentience, they can never have our smell. Unless …

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Here’s to the idea catchers
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As Damon Stapleton wrote recently, the idea is the gift, the award is the wrapping paper. His employer, DDB Group, shares this philosophy and, in a rather earnest video that showcases some of the best ads ever made, it gives ‘the idea catchers’ a pat on the back and attempts to prove Bernbach’s quote about creativity being the most powerful force in business correct.

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The early bank catches the client: how ASB is getting its brand in front of students
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ASB has launched a new campaign via Saatchi & Saatchi to draw attention to its GetWise initiative, which has been created to educate kids on how to be smarter with money. In the new 60-second spot called ‘Creating cash-clever Kiwis’, a series of adorable kids are depicted giving imaginative answers to questions about money. Then, once the kids have had their say, a narrator interjects saying that ‘kids have some funny ideas about money’ before prompting viewers to visit the GetWise section of the website.

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