From men in white coats to stickers showing awards won to independent accreditation, endorsements give consumers confidence that what they spend their cash on is up to snuff. And Consumer NZ, the Kiwi non-profit that started in 1959 to delve into the quality of products and services and investigate consumer issues, has launched a scheme called Consumer Trusted to enhance that. PLUS: Consumer’s new (slightly confusing) website.
Author Amanda Sachtleben and Skye Wishart
Consumer NZ moves from testing products to testing businesses with new accreditation scheme