Movies like Titanic, Lion King and Top Gun get an interesting makeover … or is it a makeunder?

As well as expanding around the world, Burger Fuel is expanding into online ordering in New Zealand. And to celebrate, it’s come up with a beautiful poem and some naff pick up lines.

Paul Mant took over the role of general manager at New Zealand’s biggest digital sales house/ad network ​Adhub almost two years ago. And as ad spend continues to head online, the business has grown at around 20 percent per year. So is the banner dying? What’s so great about native? And are brands that use ad networks destined to be everywhere and nowhere at the same time?

Several weeks ago, Spark released the latest iteration of its ‘Never Stop Starting’ positioning via a 30-second spot that depicted a protagonist using Spark’s mobile payment technology across a varied range of jobs in different locations. And the telecommunications giant isn’t the only one dabbling in this space. We take a look at some of the recent moves made the major players.

On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

GoPro’s promotional videos have largely focused how users can film themselves surfing, jumping off mountains or generally laughing in the face of death. But it’s increasingly showcasing how it can be used in many other areas of film-making, whether it’s clips of kittens that have been rescued from fires, golden eagles in flight or ridiculous lion encounters. And its latest clip to launch the new Hero 4, ‘The Adventure of Life in 4K’, is a thing of audio-visual beauty.

Ad creep—where commercial messages are placed in previously uncommercialised zones—has been on the rise for years as consumers increasingly turn away from traditional media. There have been ads on Japanese schoolgirls’ thighs, on foreheads, on lakes and practically anywhere else a pair of human eyes might be forced into seeing an ad. Product placement is one of the biggest areas of focus and big bucks are spent to get brands into movies, TV shows and, increasingly, games. So, given the music industry’s relatively parlous state, it’s not entirely surprising to see that Universal Music is doing everything it can to get some extra cash, including letting brands pay to be retroactively included in its previously released music videos.

Staring at computer screens for extended periods of time has become an inescapable part of living in the digital age, condemning office workers to red eyes and artificial air. Interestingly, rather than attempting to escape the glow of a digital screen after office hours, we substitute our work laptops with mobile phones, smart TVs and tablets in our spare time.

Jeff Goldblum is a beautiful man, even when he’s half fly. And he’s also very successful. But, as this new ad for GE’s Link shows, it’s good lighting that got him to where he is today. So he’s obviously the perfect frontman for two minutes of Tim & Eric-inspired fake infomercial madness.

After major hits like the Walkman and Playstation, Sony has been struggling to compete recently. It has recorded losses for six of the last seven years and it’s been all but left behind in the smartphone race by Apple and Samsung. Some analysts say its major issue is a simple one: it’s just not cool enough. So it will be hoping a few brightly-lit snowboarders and smoking skaters aimed at promoting the Xperia Z3 might go some way to changing that.

Who should we believe? Is Kate ashamed of “off-the-rails and out of control” Pippa, as New Idea suggests? Or is she in fact proud of the fact that Pippa’s getting married, as the country’s recently crowned supreme magazine of the year, Woman’s Day suggests? Due to a pictorial whoopsie in this week’s women’s mags, you can take your pick.

In the world of marketing, oneupmanship is a powerful motivating force. And Domino’s one-upped itself last week by delivering a pizza via a skydive. PLUS: other pizza-related stunts.

Just when you thought there was no such thing as an ad hung off the homoerotic relationship between a giant ear and a single overgrown German headphone, along comes Sennheiser.

Our weekly collection of good things, funny things, weird things and other things from inside the intertubes.