Microsoft New Zealand is throwing down the gauntlet and challenging Google via a new campaign that will offer Kiwi small and medium-sized businesses (SMBs) using Google apps a $25-per-user rebate if they purchase Office 365 before 30 April 2015 and switch before 31 May.
Google has released a video showing off the numerous possibilities of Project Ara, a concept smartphone with a modular design that allows users to swap out different components in order to cater it to the individual.
With the relatively recent advent of streaming services, watching TV shows is becoming less about being home at 7.30pm on a Wednesday and more about watching episode after episode until your eyes start to bleed. But what to choose given the time constraints? As Lightbox gets set to screen Better Call Saul exclusively in February, as Sky gets set to launch its long-awaited SVOD service Neon after a series of delays, and as TVNZ gets set to launch its rejigged OnDemand platform, there are more options than ever for Kiwi viewers. So here’s a handy guide from Nielsen that shows you how long it will take you to watch some of the world’s most popular shows, end-to-end.
George FM has set up a live stream of a jar of lollies. And though this might sound slightly insane, humans have in the past shown the proclivity to tune in to the mundane.
I remember the first time I got creeped out by personalised advertising. It was also the moment I realised I wasn’t anonymous on the net. I’d moved…
Tom Uglow works on the periphery of the advertising industry, bringing ideas that exist only in the imagination into the real world. Based at the Google offices in Sydney, he has already lent his creative touch to innovative projects such as The Cube, and he says there’s much more to come.
Taking the beep test is something of a rite of passage for many young Kiwis. And Heart Kids and Method have put a modern, cricket-based spin on it in an effort to raise awareness of the charity.
MYOB’s chief technology officer Simon Raik-Allen has in his publication, Future of Business Report – New Zealand 2040, speculated on what the future will look like—and, apparently, there are quite a few surprise on the horizon.
This week it has been reported on the NBR and Stuff that Vodafone would be offering its broadband subscribers six months’ of free Neon as part of an extension of its deal with Sky, which sees the internet service provider offering reduced Sky subscription rates to its broadband customers. And while Sky’s director of corporate comms Kirsty Way has confirmed to StopPress that these initial reports are true, she would not provide information on new launch date of Neon.
Arran Birchenough, the country manager for Getty Images in New Zealand, shares some insights on how brands can find that stock image sweet spot that lies somewhere between the generic and the overly contrived.
Conventional knowledge will tell you that the Super Bowl involves an esoteric American game in which an egg-shaped ball is thrown around for a ridiculously long period of time. But everyone in the advertising industry knows that this isn’t what it’s about. It’s actually about the ads.
Chromesthesia describes situations in which hearing certain sounds automatically evokes—in the words of Wikipedia—an experience of a colour. This is one of the rare examples in which a person is able to see a sound, giving something that is intangible to the eye a corporeal representation. But the isolation of the senses also goes the other way, in that the concept of sounds—in particular music—is not necessarily easy to capture in the visual form. For companies in the music industry, this limitation has until now meant that their logos could not necessarily embody the sounds that they sell. Wireless audio company Sonos has however managed to bridge the gap with its new logo.
Karen Walker’s campaign for her new season range of eyewear features the obligatory stunning model. But it’s a lot hairier and toothless than usual and it marks the first time the brand has used a ‘celebrity’.
From March, Prime News, which airs on Sky-owned Prime, will be produced by the MediaWorks news division at their Auckland Flower Street Studios as part of a new deal between the two networks. And the deal comes with additional revenue potential for MediaWorks, because the network will also be selling advertising and sponsorship associated with the show. PLUS: Top Gear heads to TV3.
Did you know that theres a guy that specialises in capturing your gnarly C.O.D deaths? How else did you think they got that awesome footage?
New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn’t quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers’ attention and managed to take out Colmar Brunton’s Ad Impact award for November.
Milk consumption is declining in a number of developed markets, with the Washington Post stating that the average American drinks 37 percent less milk today than they did in 1970. Similar trends are evident in New Zealand, with the Herald estimating that it has decreased from 139 litres a head a year in 1974 to about 81 litres a head last year. There are a number of reasons for that, including rising prices, a proliferation of other beverage options and one recent study that appeared to turn the received wisdom of milk’s health benefits on its head. But, following on from Fonterra’s Milk in Schools Initiative, Anchor and Colenso BBDO are continuing their mission to get cow juice into the gullets of more New Zealanders by convincing parents that milk helps grow healthy kids.
Moa Beer launched its new pioneer-focused packaging late last year. And its latest marketing initiative continues down that patriotic road by trying to bind us together through the sharing of stories of everyday New Zealanders, something it’s calling ‘How to Brew a Country’.
Anchor’s charming tale and Bigpipe’s random instances of coffee chaos get the nod of approval this week.
Following the news that Clemenger BBDO’s long-serving executive creative director Philip Andrew has handed over the reins, we’ve decided to republish a sidebar from an agency profile in NZ Marketing that talked about the formative days of the Wellington agency.
Industry happenings at Spark, NZME, Dentsu Aegis, MediaWorks, Icebreaker, Pure SEO and Vega.
After around 25 years spent working with various agencies under the Clemenger Group, Clemenger BBDO’s executive creative director Philip Andrew has decided the time is right to pass the baton.
To be fair it’s not an ad for themselves, but rather for Friskies and is the latest addition to the ‘Dear Kitten’ series.
Breaking the rules is a standard trope used to encourage consumers to make an extravagant purchase. And while it doesn’t necessarily redefine this oft-used premise, Audi’s new spot via Venables Bell & Partners is an entertaining and far-fetched look at the consequences that could follow on from breaking the simple rule of not waiting at least an hour after eating.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To highlight the fact they have over 2000 domestic flights each week, Air New Zealand enlisted the help of some local celebrities for their latest spot.
Sky has kicked off its promotional efforts in the lead up to the 2015 Cricket World Cup with an outdoor campaign that features the visages of real fans supporting their teams.
MediaWorks Radio and Radio Tarana (which has been broadcasting in New Zealand since 1996) have formed a new partnership in an effort to create fresh commercial opportunities for their respective clients. And the move makes sense for both the network and radio station, given the demographic changes in New Zealand over the last two decades.
International business success comes with a huge amount of blood, sweat and tears but that doesn’t deter some of New Zealand’s most innovative companies from breaking down business barriers offshore. Their hard work gets recognised in the much-coveted New Zealand International Business Awards.
Corona is supporting the Piha Surf Life Saving Club in a bid to raise funds for the redevelopment of the facilities located at the popular, and unquestionably dangerous, beach on Auckland’s West Coast. To assist the fundraising efforts, Corona has arranged an auction of surf photography as well as launching a pop-up bar to quench beachgoers’ thirst during the summer months.