
Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn’t have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic.