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The biggest driver distraction
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The New Zealand Transport Agency has run various campaigns encouraging drivers to focus when behind the wheel. Much of the attention thus far has been placed on the distractions caused by mobile phones. However, a recent investigation conducted by Jono and Ben has found there might be a much bigger problem that’s being largely overlooked—namely, giant billboards featuring scantily clad All Blacks all over the nation.

News
Griffin’s inspires some of the tiniest bakers you ever did see through a recipe competition
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Griffin’s recently launched an online competition campaign called ‘Super Little Bakers’ via Assignment Group, which urges kids (or rather, their parents) to submit recipes to a micro-page within Griffin’s Facebook to go in the draw to win prizes. An overall winner will be crowned Griffin’s Super Little Baker of 2015 by the end of the week, after over 170 recipes were submitted.

News
A day in advertising rendered in emojis
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Emojis are on their way to global takeover. They’re appearing in all sorts of campaigns, including a recent spot by Spark for Morepork home security, which features a family of emojis that talk and think in emojis. Even the Pope has been emojified. Digiday asked ad creatives, strategists and account manage to describe a day in their lives with emojis, here are the results.

News
Whittaker’s re-enacts Rugby World Cup stories with chocolatey protagonists
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With the entire nation not necessarily willing to wake up ridiculously early to watch all games of the Ruby World Cup, daily highlight reels are playing an important role in keeping fans informed of the daily proceedings. And Whittaker’s is now getting in on the highlights action but it’s going about in a very different way. Rather than showing clips from the actual games, the chocolate company, recently chosen as New Zealand’s most trusted brand, is re-enacting key events with the use of All Blacks chocolates and an assortment of children’s toys and posting these to its Facebook page.

Partner articles
Quiz: How regional are you?
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New Zealand is increasingly seen as two nations: Auckland and the rest. Unsurprisingly, the growth in Auckland is sucking up plenty of attention—and plenty of money. But ‘the rest’ is still crucially important to the nation’s prosperity and the regions remain the engine of the Kiwi economy. Marketing is all about understanding—and connecting with—your target audience. And when it comes to media habits, those in the marcomms sector, as last year’s Nielsen survey showed, can’t really be described as normal. As a result, city slickers who work in this industry are in danger of falling into an urban echo chamber and may not understand the important role newspapers still play in the regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). So test—and improve—your regional knowledge by taking our quiz and all those who complete it will go into the draw to win a two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.

News
The incredible shrinking queue
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Having recently had himself 3D-printed as part of Spark’s promotional push for the release of the iPhone 6, Henry Oliver looks at whether the concept of queuing for readily available items might soon become a thing of the past.

News
MediaWorks issues cease-and-desist letter to NZ Blokes
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MediaWorks has taken legal steps against online men’s brand NZ Blokes, sending the editors of the site a cease-and-desist letter in regard to the promotion of an event called NZ Crate Day on the NZ Blokes Facebook page. The letter from MediaWorks stipulates NZ Blokes recently commenced marketing activities in relation to the NZ Crate Day and that this constitutes an infringement given the similarity between the names and the fact that both events were scheduled to occur on 5 December.

News
Another Kiwi surprise from Heineken
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As an official sponsor of the Rugby World Cup, Heineken is one of the few companies that’s actually allowed to mention the event by name. And given this privilege, the company has been incorporating the event into much of its recent advertising.

News
A beat that stays with you
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As indicated by the proliferation of headphones fastened to the ears of runners and gym goers, a personal soundtrack has become something of a necessity for an exercise regime. Given this affiliation between music and exercise, organisations such as Beats by Dr Dre has released a plethora of ads featuring sports stars using its products. Similarly, Spotify has also been making moves into this space, developing playlists specifically targeted at those engaging in exercise. And now, the music streaming service has taken it one step further by launching a feature that plays tracks matched to the pace the runner is moving at.

News
Served but not seen: how the industry is dealing with the issue of viewability
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Since online advertising first emerged, publishers have been selling their ads with the promise that they’re targeted to specific audiences and trackable. And this is true to some degree. The tech platforms available on the market today certainly do have the ability to serve ads onto specific websites, but whether those ads are seen by humans or anyone at all is completely different issue.

News
Uber hits one million trips
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Uber has now reached one million trips in New Zealand since it launched 18 months ago and to celebrate, it’s offering its users two free rides tomorrow and has released information on its impact in the country.

News
Helloworld creates the globe’s most social relay
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Social media is being used in all kinds of creative ways to market these days. One of the latest initiatives is by Tourism New Zealand and travel group Helloworld which has created the world’s first social media relay, through Instagram, in celebration of United Nations World Tourism Day.

News
Try, try and try again: what analysis of the All Blacks’ chances at the RWC can teach businesses about big data
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Dr. Paul Bracewell, founding partner and chief data scientist at Dot Loves Data, says the statistics being thrown around in the media about the 2015 Rugby World Cup are typical of many applications of analytics in the business world: there are few actionable insights being provided. So he crunched the numbers and showed that the simplest solution is often the best.

News
Netflix and The Wall St Journal push the new marketing drug of choice with native Narcos promotion
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The venn diagram that justified the creation of House of Cards showed that Netflix had big data on its side. And since then it’s had a pretty good run as far as creating original content goes. Its latest series, Narcos, follows the story of drug kingpin Pablo Escobar and it has also been a major hit. And, in keeping with a native ad strategy that has seen it work with The New York Times to promote Orange is the New Black, The Atlantic to promote House of Cards and Wired to promote a new era of TV, it’s called on The Wall St Journal’s commercial content division Custom Studios to create an impressive indepth series of the economics of the cocaine trade.

News
Honda gets handsy again with stop-motion epic
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While everyone’s automotive attention is currently on the sneaky emissions-dodging Germans, Honda continues to pump out the advertising gems and, following in the footsteps of the classic Rube Goldberg effort Cog, the attention-grabbing Hands, the very clever The Other Side and the mind-hacking Keep Up, it’s weaved together around 3,000 hand-drawn images and used the power of stop motion to show 60 years of innovation.

Features
Where there’s smoke, there’s a buyer: marijuana’s going mainstream overseas, so what would legal weed mean for NZ marketers?
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Guess what’s projected to be the fastest-growing business in the US? Apps? The ‘sharing’ economy? The internet of things? Big data? It’s actually … (imagine you hadn’t read the headline or seen the accompanying images) marijuana. So how far away is it in New Zealand? And what opportunities might there be for savvy entrepreneurs and marketers? Henry Oliver gets the rub of the green.

News
Vodafone facilitates a game of chess, builds on the ‘life’s better together’ platform
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Earlier this year, Vodafone changed creative direction with the introduction of an adorable porcine character named Piggy Sue, whose heartfelt story relayed the point that ‘life’s better together’. And now, the red telco has built on the positioning with a new ad that shows the value of mobile technology in keeping people connected through a brief story about a grandfather playing a game of chess with his grandson.

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