Although Homer Simpson is best known for his work as a nuclear safety adviser at the Springfield Nuclear Power Plant, he recently moonlighted as Mr Plow in new ad campaign for YouTube.

Taking advantage of the ever increasing consumer presence in the online world, and following on from its previous successes in the content marketing space, Mitre 10 is continuing to take DIY digital, this time by locking up a few punters in one of its stores with UK TV presenter and celebrity architect George Clarke and filming the results for a new web series called the “Mitre 10 Lock In”. PLUS: How Mitre 10 is linking social media and TV to inspire more DIY projects.

To paywall or not to paywall? That is the question bouncing around many-a-publisher’s head. Of course, if it works, extra revenue is brought in, great. But, what if the audience doesn’t go for it? And the product ends up in a worse state financially than pre-paywall, with dwindling advertisers to boot. Surf forecast website Surf2Surf has decided to take the risk, and though it’s very early days yet, results so far are promising.

In 2015, the Getty Images’ editorial team of photographers snapped away at many of the key news stories and events, covering more than 130,000 news, sport and entertainment events at home and around the globe: over 70,000 in entertainment, 30,000 in sport and 30,000 in news. Here’s a collection of some of the most memorable moments.

This year, Reporter without Borders will be releasing its 50th photography book promoting the freedom of information. And alongside the release of the book, the organisation has also released a short online film that juxtaposes how governments want us to see wars to how they actually are.

SATC and Sugar & Partners bank on Kiwis’ curiosity with a mysterious set of ads, which attempt to lure inquisitive viewers online (and to South Australia).

A New York City-based prank collective Improv Everywhere causes scenes of chaos and joy in public places, and this year its motive was achieved by urging people to ride the subway pantless, which they did, in 60 cities across 25 countries for the annual No Pants Subway Ride.

Paywalls are the future for professional journalism says former CEO of News UK, Mike Darcey.

Yesterday David Bowie accomplished the impossible, and proved through death that he is immortal. The world has refused to let him die and his many faces have been scattered across the web, while his name and memory are on everyone’s lips. And while he has been well covered in the media already, we just couldn’t help but write a little something on him. So here’s a few examples of Bowie’s foray into the world of advertising and business, as well his strangely accurate predictions around the future state of music.

An Australia Day campaign has gone viral for all the wrong reasons, and it’s dividing the nation along the carnivorous line.

ASB is taking advantage of the holiday period—and new interactive camera technology—with its upgraded sponsorship of the ASB Classic tennis tournaments.

There are so many little things we take for granted every day that make our lives so much easier. From the humble wheel to the flush of a toilet. Exxon Mobile points out a few of them in this clever cluster of ads which encourage youngsters to become engineers by showing the ways they have improved our lives.

Kapiti, String Theory and the Health Promotion Agency take the cake this week.

Spark is continuing to utilise its younger, cooler post-rebrand persona by venturing into target market territory. Its most recent effort is its summer Instagram campaign, developed with its PR agency Sherson Willis, which rewards the most creative fans with credit (or as Spark calls it, ‘social currency’) if they capture and share Instagram shots (based on trending images on the platform) with the correct hashtag. And halfway through the campaign, the telco has already given away thousands of dollars of credit, increased sign ups and seen a growth in its Instagram following.

In 2014, the Ford Ranger outsold the Toyota Hilux, ending the Japanese car brand’s 32-year run as the top-selling ute in New Zealand. And Ford has now gone on to show this wasn’t just a fluke by retaining its position at the top of the ute pile in 2015 and also outselling the Corolla.

This week, people across the country will be trading beach sands for office chairs as they return to the daily slog at work. And while we all chew on air-conditioned air together, StopPress would like to welcome all our contributors, industry experts and snitches back to the real world. Here’s to doing it all over again for another year.