Who’s it for: Kapiti by Assignment Group, produced by Perceptual Engineering
Why we like it: While ads for ice cream frequently used to feature (and sometimes still do) a sexy lady in a slinky black dress slow-motion biting the top off her ice cream (cough, Magnum), it’s nice to see that things have progressed a bit. Kapiti has chosen a sassy senior woman who is full of flare and class to promote its new sorbet, as she gives small snapshots of the things she ‘could’ tell us about her trailblazing youth. It’s unique, quirky and packs a punch.
Who’s it for: String Theory
Why we like it: Christmas is well and truly in the rear-vision mirror but we couldn’t help but throw this in with this week’s winners. It’s a lovely and funny reminder of the fact that we tend only to cease being grumpy sods and trying to love people on one day of the year, Christmas. String Theory has raised this point through the sing-a-long video, using a number of popular internet memes. Among which is grumpy cat, troll face and Donald Trump, for good measure.
Go the distance with #NotBeersies
Posted by Not Beersies on Saturday, 9 January 2016
Who’s it for: Health Promotion Agency by FCB
Why we like it: It’s a somewhat refreshing change seeing an ad about sensible drinking which doesn’t involve a depressing ending. Sometimes humour can be a great way to grab people’s attention and this ad does that well. No one wants to be a stumbly, slurry mess when approaching a love interest and the ad humorously outlines how silly overly drunk people can look in these kind of social situations. It’s also a good, topical summer ad which should resonate with well with a New Zealand audience.