It’s that time of year again, the annual gathering of beer drinkers, and pretend beer drinkers, as cities around the world turned green to celebrate St Patrick’s Day. O’Hagan’s bar at Auckland’s Viaduct opened at 7am while Father Ted’s Original Irish Pub was expecting up to 2000 people through the doors. Not wanting to miss out on the fun, liquor brands and stores joined in, hoping to make the most of the shenanigans.
NZME’s new chief executive Michael Boggs has been dismissed as a number cruncher and bean counter. But as Damien Venuto discovers during their chat, there’s more to Boggs than spreadsheets, debits and credits.
Contagion’s Tom Bates had a chat with Jucy’s Zoe Macfarlane who has been driving the company’s marketing and business management in LA.
It’s that time of year again, the internet is abuzz with excitement over another smartphone as Samsung releases its Galaxy S7. With Samsung phones so popular around the world we thought we’d see what’s driving all the hype in New Zealand.
Irish aging support charity, Alone, has released a heart-wrenching campaign about the harmful effects of loneliness.
Uber has expanded its rideshare network across New Zealand by launching in Christchurch this week, the latest city on its list of 400 in over 58 countries.
Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.
Skinny, and its customers, have plenty to celebrate this month with it taking out the Canstar Blue Most Satisfied Customers award and the Consumer NZ People’s choice award 2016.
Saatchi & Saatchi Argentina takes Shwepps down memory lane in a ‘One Day You’ll Understand’ campaign.
Bcg2 has nabbed the Animates account from incumbent Y&R after an agency review and pitch process. It will be its creative agency encompassing its retail and professional services portfolio going forward. PLUS: ad spend figures from pet market and the scope of the pet industry in New Zealand.
DDB’s Liz Richards and Nick Dellabarca are in Austin at SXSW 2016, and they sent through a few outtakes from the past few days.
The New Zealand Transport Agency and Clemenger BBDO are pulling on parents’ heart strings in a new campaign, hoping they will get tough with their teens and enforce the rules of a restricted licence.
Contagion’s Tom Bates caught up with Wellington-born Paul Noble-Campbell, who, somewhat unusually around this time of year, identifies as a local of Austin, Texas, working as a partner and customer experience innovation consultant at Upstream.
Neon is celebrating the launch of Game Of Thrones season six by inviting a fan to meet one of the characters.
Take a look outside and you will see the outdoor advertising industry is booming. Traditional billboards are now competing with digital displays for attention and OMANZ is celebrating a record year. However, is there, perhaps, too much outdoor advertising cluttering public spaces? We chat to OMANZ chair and iSite CEO Wayne Chapman about whether there might be a case of too much of a good thing in the outdoor industry.
Getting people to care about the Arctic isn’t easy. It’s far away from pretty much everywhere and very few people will ever visit it in there lifetimes. This disconnect is something that Greenpeace tries to overcome every time it releases a new ad campaign. And in an effort to drum the message home, the oraganisation’s latest campaign tells the story of someone anyone could connect with: a young, creative child.
Since 2006, the actor Jonathan Goldsmith has graced Dos Equis ads as ‘the most interesting man in the world’. However, his influence has now gone intergalactic as he has taken a one-way trip to Mars.
The growing prominence of ad blocking is proving a major headache for online publishers that rely on advertising to finance their businesses. And with every new person that downloads an ad blocking software, the problem only becomes bigger. Well, Swedish publishers may have found a means by which to stop the software from undermining their ability to sell ads—and it comes in the shape of teamwork.
Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, in a continuation of its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time through the story of a boy who wants the girl of his affections to notice him.
We salute Samsung, Leukaemia & Blood Cancer New Zealand and Red Bull this week.
Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.
Summer may be over, but not for Tui and Corona as the brands set to go head to head in the surfer market. Playing the first move is Tui with a new campaign by Colenso, featuring a ‘From where you actually are’ billboard.
In what has been something of an annual pilgrimage over the last few years, Contagion’s social influence director Tom Bates headed to the SXSW festival again this year. And during the early part of his visit, he caught up Contagion alumus Firtha Hookway for a brief chat on what she’s been up to and what she thinks marketing and advertising types should be focusing on in 2016.
We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.
Adblock users across the world experienced disruption over the weekend, but not through the typical form of advertising. To celebrate World Day Against Cyber Censorship, Colenso BBDO partnered Amnesty international with Adblock to share with users messages of cyber censorship victims.
For this year’s edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea. An opportunity of unbridled creativity is not something agency folk shy away from, and few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB’s titillating reinterpretation of Cluedo.
Māori Television held its new season programme launch yesterday, which kicked off in a “traditional fashion” to the sound of a Karakia, singing and prayer. We had a kōrero with head of content Mike Rehu on what’s in store for the season, operating on a small budget, Māori Television’s response to digital disruption and the importance of Te reo Māori.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s been a fortnight of ups and downs for Volkswagen as its advertising has faced criticisms from the audience and compliments with a win at the AXIS Awards.
VMO joins MediaWords and NZME with its digital screens however, the new kid on the block is taking its advertising to the workplace.