Auschwitz-Birkenau Memorial and Museum has created an innovative way to correct collective memory errors surrounding the second world war.

Idealog’s Henry Oliver talks to Spotify’s global creative director Alex Bodman on how the music streaming service is relying less on the old marketing rule book and turning to data to connect with its audience in a more authentic way.

Contagion’s Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

AUT’s Colab and Spark Ventures have joined forces to solve real life problems with the innovative solutions of creative minds.

Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.

The Otago Daily Times (ODT) will take the leap and put its content behind a paywall in April, following the lead of the Ashburton Guardian, the Gisborne Herald and the National Business Review in charging readers to view content. We chat to the publication’s editor Barry Stewart about the thinking behind this move.

It’s that time of year again, the annual gathering of beer drinkers, and pretend beer drinkers, as cities around the world turned green to celebrate St Patrick’s Day. O’Hagan’s bar at Auckland’s Viaduct opened at 7am while Father Ted’s Original Irish Pub was expecting up to 2000 people through the doors. Not wanting to miss out on the fun, liquor brands and stores joined in, hoping to make the most of the shenanigans.

Contagion’s Tom Bates had a chat with Jucy’s Zoe Macfarlane who has been driving the company’s marketing and business management in LA.

It’s that time of year again, the internet is abuzz with excitement over another smartphone as Samsung releases its Galaxy S7. With Samsung phones so popular around the world we thought we’d see what’s driving all the hype in New Zealand.

Irish aging support charity, Alone, has released a heart-wrenching campaign about the harmful effects of loneliness.

Uber has expanded its rideshare network across New Zealand by launching in Christchurch this week, the latest city on its list of 400 in over 58 countries.

Skinny, and its customers, have plenty to celebrate this month with it taking out the Canstar Blue Most Satisfied Customers award and the Consumer NZ People’s choice award 2016.

Saatchi & Saatchi Argentina takes Shwepps down memory lane in a ‘One Day You’ll Understand’ campaign.

DDB’s Liz Richards and Nick Dellabarca are in Austin at SXSW 2016, and they sent through a few outtakes from the past few days.

The New Zealand Transport Agency and Clemenger BBDO are pulling on parents’ heart strings in a new campaign, hoping they will get tough with their teens and enforce the rules of a restricted licence.

Contagion’s Tom Bates caught up with Wellington-born Paul Noble-Campbell, who, somewhat unusually around this time of year, identifies as a local of Austin, Texas, working as a partner and customer experience innovation consultant at Upstream.

Neon is celebrating the launch of Game Of Thrones season six by inviting a fan to meet one of the characters.

Getting people to care about the Arctic isn’t easy. It’s far away from pretty much everywhere and very few people will ever visit it in there lifetimes. This disconnect is something that Greenpeace tries to overcome every time it releases a new ad campaign. And in an effort to drum the message home, the oraganisation’s latest campaign tells the story of someone anyone could connect with: a young, creative child.

Since 2006, the actor Jonathan Goldsmith has graced Dos Equis ads as ‘the most interesting man in the world’. However, his influence has now gone intergalactic as he has taken a one-way trip to Mars.

The growing prominence of ad blocking is proving a major headache for online publishers that rely on advertising to finance their businesses. And with every new person that downloads an ad blocking software, the problem only becomes bigger. Well, Swedish publishers may have found a means by which to stop the software from undermining their ability to sell ads—and it comes in the shape of teamwork.