Earlier this year the Advertising Standards Authority announced they would not be releasing the annual advertising revenue figures, making it unclear how much money was spent on advertising last year. At Stoppress we are interested to tap the mood of the market with respect to reporting advertising revenue. Does anyone care and, if so, what should be measured?
Following on from Hubbards recent campaign, we thought we’d take a look at where it all started. The origins of Hubbards can be tracked back to a cement mixer called Mlidred, but the brand has grown from these humble beginnings over the last 25 years into a firm favourite on the Kiwi breakfast table.
Flick Electric partnered with the NZ International Comedy Festival earlier in the year, and it’s recently launched videos on its Facebook page of New Zealand comedians talking about electricity and offering some great advice, like Wilson Dixon’s ‘tip’ to turn your car headlights on and point the car in the direction of your windows to save on power.
Hubbards has gone over the top for its latest campaign, releasing two hidden camera style videos that terrify and excite unsuspecting victims.
It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.
In keeping with the ongoing tradition of celebrating the radio results, NZME has again released a quirky video covering some of the highlights for the media company. This time the message is delivered by the Mike Hosking doll, creepily voiced over by Jeremy Wells.
DDB has announced the launch of Track across New Zealand and Australia, replacing the existing arm of its CRM business, Rapp. We talk to Auckland managing director Rob Limb about what it means for the local office and its clients.
Last night at the Beacon Awards, FCB Media walked away with a total of nine golds and 11 silvers over the course of the night—a tally so big that host Mel Homer joked the agency could play dominoes across the stage with all its trophies. Here’s a rundown of the event.
Industry happenings at Assignment Auckland, the Newspaper Publishers’ Association, Ad2one, Customise Consulting, iProspect, Yahoo New Zealand, The One Club and VENA.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
Yesterday, a picture was widely circulated showing Hilary Barry carrying a box of Moët into the MediaWorks office. And it’s more than likely that other employees at the media company will be taking a few more laps to the local Liquorland today, because nothing provides a better reason for heavy drinking than the release of the radio results. This will also be the case for NZME, which will similarly cracking open a few chilled beverages this evening. But none will be celebrating harder than the Mai FM crew, who had a particularly strong survey.
Ever started watching a film on a plane but then inconveniently arrived at your destination? Air France has the solution.
Volkswagen has released a new spot via FCB that shows New Zealand hockey captain Simon Child toying with the features of his Golf GTI after arriving to the hockey turf a little early. This spot follows on from VW’s recent pulled ad, which invited criticism for showing unsafe practices. And while the new spot doesn’t show any slipping and falling, it does tread into risky territory by focusing on the speed of the new vehicle.
VTNZ staff simply cannot contain their excitement about getting drivers back on the road if the company’s latest campaign by Assignment Group and MBM is anything to go by.
The fast-food chain appears to be stepping beyond the its greased-up chicken menu and into beauty products with KFC Hong Kong creating edible nail polish in two flavours: Original and Hot & Spicy.
Home owners looking to renovate don’t always know how to tackle the job, let alone where to find the right people to do it. Design and renovation-focussed Houzz has aimed to help them out with its online and mobile platform connecting home owners with trade professionals, and it’s just launched a New Zealand site.
The story of a thieving taxi driver and an accommodating Uber driver help paint a picture as to why W3 Digital’s Mark Cameron believes that in the face of technological disruption, the best way for a business to stand out from its competition is to deliver an outstanding and integrated customer experience.
The MediaWorks board has announced the resignation of Mark Weldon from his position as chief executive.
As a rule, humans don’t like change. And outcry following the recent departure of Hilary Barry from MediaWorks once again reiterated this point. However, if there’s one thing we can learn from the Batman franchise, it’s that mourning periods eventually come to an end.
Media boundaries are being pushed every minute of every day, in every country around the world. Whether it’s new entrants to market, the role traditional media plays, or how quickly media organisations can adapt to changing audience consumption patterns, sitting still is not an option. So where does that leave New Zealand media organisations like NZME? Transformation. Big word. Big job. Big change – and big difference.
Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.
Cat’s got a tongue thanks to cat food brand Temptations collar creation. It will translate all the meows of feline friends into English, however we can’t be sure it’s entirely accurate.
Yes, the above image is of All Black Ben Smith’s Adidas boot exiting a Harraways instant oats packet.
In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have had its day. At least not until Molenberg and Special Group opened up a dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.
When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its “big” news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.
Margins in adland are being squeezed, leaving very little wiggle room. But where some see hopelessness, others see opportunity. And as Fleur Herscott does the indie rounds, she discovers there are a few players flexible enough to slip into the nooks and crannies in this new world.
Dentsu Aegis is continuing its global expansion with the launch of its ninth network brand and lifestyle agency MKTG, formed out of three existing agencies.
Wildlife Conservation Film Festival, with DDB New York, is celebrating procreating pandas in a cheeky new campaign.
