News
Read hard, play hard
In a world where books are competing for attention with smart devices, FCB New Zealand and Mexico collaborated with National Geographic Learning and turned smartphones into books with the ReadOn app.
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News
From sunrise to sunset: Wither Hills goes digital to show off its range and the landscape it hails from—UPDATED
Marlborough winery, Wither Hills has launched a multifaceted campaign with DDB, Young & Shand and ZenithOptimedia, designed to inform consumers that Wither Hills is more than a name, it’s a place where wine is “Made beautifully”.
News
Disney brings posters to life
Digital outdoor advertising shells are allowing creatives do more than ever in the space, and with a little Disney magic posters can even come to life.
Opinion
‘Dick Smith’s new parent is killing me’ says Roanne Parker
Marketing expert Roanne Parker questions Kogan.com’s digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith’s online offer “better than ever” after taking over the retailer’s online site last month.
StopPress exclusives
Speight’s gets the job done, rewarded with Ad Impact Award
Speight’s made use of Kiwi’s unfinished projects to win the Colmar Brunton Ad Impact Award for April.
News
Freddie Coltart and Matt Williams join Colenso; FCB puts their awards on Trade Me to fund farewell gift—UPDATED
StopPress understands that creatives Freddie Coltart and Matt Williams have resigned from FCB and will be joining Colenso BBDO. During their time at FCB, the pair were involved in a host of award-winning campaigns, which picked up metal on both the local and international awards circuit. However, rather than holding onto these trophies for sentimental reasons, FCB has instead decided to sell them on Trade Me in a bid to raise funds for the pair’s leaving do.
News
MediaWorks spruiks season 5 of The Block NZ
MediaWorks followed up the announcement of the new season of The Block NZ with a campaign launch on Sunday night, drawing attention to the ‘battle of sexes’ premise underpinning this edition of the show.
Opinion
Hamish Anderson on what the proposed merger could mean for the PR industry
Hotwire PR managing director Hamish Anderson argues that journalists aren’t the only ones in for some change with a proposed merger on the horizon. Those in PR also need to brace themselves.
News
From unsullied to sullied: Sky missteps on Twitter
Sometimes what seems like a brilliant idea, doesn’t always translate how you imagine it will when you put it into force. That’s what Sky and DDB may have discovered with their ‘#CommandTheUnsullied campaign’, which has received a fair amount of backlash. But, as you’ll see if you read on, Twitter fails aren’t exactly few and far between.
News
Romney Whitehead on the value of print, the evolution of publishing and importance of data management
Former Net-a-porter head of publishing Romney Whitehead will be speaking at the Magazine Publishers Association conference on 26 May, so we had a short chat with her to find out her thoughts on the world of publishing.
Partner articles
Ask difficult questions, do your homework and look for a strong support structure: Trustpower’s Wayne Ramshaw on choosing an ad tech partner
Choosing an adtech partner isn’t easy, as Trustpower’s Wayne Ramshaw explains. Here’s why he settled on AdRoll.
News
Love your nature
Burt’s Bees has released a couple of new spots via Baldwin & Raleigh, which hit you right in the feels. One with a deaf musician and the other with an African American model with albinism.
News
Google takes on short-term loans
Short-term loans have joined a list including guns, tobacco and drugs as Google bans its ads from ad systems.
News
Fun facts personified
Non-alcoholic beverage Snapple has brought to life a few of the fun facts underneath its lids with the help of Deutsch Los Angeles.
News
Young & Shand picks up muesli mogul/media specialist Jonathan Sorenson
Young & Shand has announced the appointment of Jonathan Sorenson as its new media director. Sorenson joins from OMD, where he worked since February 2015 as an account director, focusing on the Air New Zealand business. PLUS: Sorenson sells Muesli Hub.
Movings & Shakings
APN Outdoor announces Phil Clemas’s departure
APN Outdoor has announced the resignation of general manager Phil Clemas, who departs for some family time and to reenergise after eight years of dedication to the company.
News
Pitch-hiking: Uber opens up part of its fleet for business investment opportunities
Uber is transforming its back seats into a Dragons’ Den of sorts tomorrow, giving the business thinkers of Auckland a chance to pitch their business ideas to a panel of leaders and investors who are looking for their next opportunity.
Partner articles
How to tell between essential marketing issues and bullshit fads
Mumbrella founder and content director Tim Burrowes gives the lowdown on this year’s edition of Mumbrella360. Plus: StopPress readers can get their hands on a massive AUD$500 off two- or three-day passes.
News
NZ On Air looks to fill the regional gap, offers up $1.3 million in funding—UPDATED
NZ On Air is providing funding to four projects covering seven regions throughout New Zealand after finding regional news content wasn’t reaching intended audiences in many regions.
Opinion
2015 – the year advertising funded journalism died?
Tangible Media chief executive John Baker reckons 2015 was a tipping point for news media, and that we need to think seriously about to keep journalism afloat in the future.
Opinion
Seven ways social media can lead shoppers to your store
Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn’t tie themselves up in knots about it.
Partner articles
What’s it like to work at Lewis Road Creamery?
Lewis Road Creamery, one of the country’s most-loved brands, is currently looking for someone to take on the role of new product development manager and the brief is deceptively simple: help take new product ideas from a blank sheet of paper to the supermarket shelf as quickly as possible. Sound like your cup of tea (with milk)? Then read on.
News
Mango, Fuse and McDonald’s take centre stage, as PRINZ names the best in PR—UPDATED
New Zealand public relations practitioners donned their suits and dresses this week for the Annual PRINZ Awards, with Mango, Fuse and McDonald’s New Zealand ranking supreme.
News
The Compendium: 13 May
Alpen cereal imagine what happened before the famous YouTube fails. Airbnb break the mould. Parisian Gentleman becomes Parisian Hero. The wash station was set up in Zurich’s…
Opinion
Waikato University’s Roger Brooksbank on why marketers need to put customers first
Roger Brooksbank, associate professor in marketing at Waikato Management School, investigates research results showing the importance of developing a customer-centric culture in a business.
News
Trump says the darndest things and Powershop uses kids to prove it
Powershop and Special Group have teamed up to show how a terrible wig and Kiwi kids trumping Trump can make people love power.
News
Karma Cola co-founder Simon Coley on sourcing organic, visual storytelling and transparency
What goes around comes around. Possibly not a phrase that’s often heard in the board rooms of the giant cola companies, but that’s the founding philosophy of Karma Cola, the UK’s only Fairtrade organic cola. Supported by Kiwi-based parent company All Good Organics, Karma Cola are on a mission to prove that a product as commercially popular as a cola can be a vehicle for positive change in the world, without compromising on consumers expectations on taste.
News
A lovely horror medley
Ever wanted to see your favourite horror icons sing in a musical? Well here is your chance. Saatchi & Saatchi Worldwide has created a spooky medley to promote the Elmsta 3000 horror festival held in Sweden.
News
‘There’s nothing wrong with this picture’
“There’s nothing wrong with your picture”, Muslim wins best TV Personality in Australia sparking an internet frenzy.