Take a look at Peter Cullinane’s CV and it’s clear he’s a worthy addition to the TVNZ-NZ Marketing Hall of Fame. But that success certainly hasn’t gone to his head, because the dairy divinity, advertising gentleman and big-brained businessman is also universally regarded as one of the good guys.
Last night, the denizens of marketing donned their finest robes and descended on the Langham for a night of heavy drinking, trophy collecting and not paying attention to MC Te Radar. And while the story didn’t necessarily end as a fairytale for everyone, the pictures indicate that all those in attendance had a blast. Here’s a gallery of some of the moments captured during the evening.
Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen some things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
If the new Morgan thriller doesn’t scare viewers about AI enough, the fact its trailer was made by a computer might.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.
MediaWorks and NZME have both announced partnerships this week in an effort to expand and diversify their audiences. MediaWorks has teamed up with Vevo, while NZME has teamed up with the Chinese Herald.
Mitre 10 celebrates the various owners of its regional stores in its latest set of TVCs. The ads are part of its sponsorship of the Mitre 10 Cup (formerly the National Provincial Championship) and shows rival owners engaging in some lighthearted banter about their favourite rugby teams.
The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer’s Facebook page where it has since gathered over 15,000 likes and hundreds of comments.
It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction in the rapidly expanding digital market.
New Zealand’s biggest loyalty scheme, Fly Buys has given its well-recognised catalogue a face-lift, courtesy of Tangible Media, turning the flyer-fashioned publication into a classy magazine.
It appears the end to the Pokemon Go craze is far from sight, as a Sydney pop-up shop has created limited edition burgers inspired by the popular Bulbasaur, Pikachu and Charmander characters.
Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here’s its co-founder and creative director Mimi Gilmour on the business’s digital approach.
With Project16 on the horizon, Jihee Junn talks to former executive director of Lonely Planet to Gus Balbontin on the new media age, how to deal with an ever-changing digital world and why success can lead to vulnerability.
This week, casual Friday is set to be replaced by Game of Thrones and superhero Friday as Meridian Energy and Shine PR step up to the challenge after DDB called on adland and its clients to mark KidsCan National Mufti (or fancy dress) Day.
Heinz Wattie’s has launched a new campaign via The Business featuring all the things we love about the brand’s most-loved canned food, like its unpretentious nature and the fact it allows us to slurp, suck, crunch and add copious amounts of grated cheese.
If you think online ‘clickbait’ will be the death of journalism, take a ticket and stand in line. It has become the new orthodoxy. A cliché decrying listicles and ‘must watches’ and superlatives and cats. And it’s probably not right.
Earlier this year Trade Me released its new logo featuring a made over Kevin the Kiwi and now, it has released a video showing how the new look came to be.
Rebel Sport has launched a new motivational campaign, via Ogilvy, that profiles All Black Malakai Fekitoa whose resilience proved him worth to wear the team jersey. It then hopes to inspire other athletes to do the same, by asking ‘What’s Your Why?’.
Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber’s Dog.
TrackSafe New Zealand and KiwiRail have developed a new way to keep pedestrian’s minds alert at rail crossings in a new campaign via Clemenger BBDO.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, since known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement in March. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
There’s been lots of balls flying in adland this month as Fish&Clips presented the Flying Paddle table tennis tournament, which saw smashing performances from Ogilvy, Y&R, Colenso, Chemistry, DDB and Fish. However, it was Ogilvy’s night as its representatives were crowned both doubles and singles champions for 2016.
Cape Town drivers got a surprise when filling up their cars at Engen Petrol when the attendants came together in a flash mob.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Advertising veteran and co-founder of Idealog David MacGregor has organised an exhibition of work by a collection of what he describes as “New Zealand’s faded advertising stars”. Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.
