It’s no secret that marketers are using social media as part of their media mix. What is interesting, however, is how marketers are using social media to learn more about their consumers. We look at some of the key takeaways from a recent study conducted by TNS into marketers’ use of social media.
Illness is in many ways a great equaliser among humans. Regardless of our ambitions, the size of our bank accounts or the number of sit-ups we can do, a bout of a series disease is always a reminder that we are all simply biological entities and that our health is all that really matters. Using this as its premise, Rainger & Rolfe has developed a new heartfelt campaign showing the elation of cancer survivor realising he’s in remission.
‘Who needs to dine out when you can enjoy a restaurant in your own home?’ asks the latest My Food Bag spot just launched via Saatchi & Saatchi.
In today’s media environment, audiences have become conditioned to staged entertainment. Even the best reality TV programmes are set up, which is why this fly-on-the-wall style ad by UK telecoms provider TalkTalk is so refreshing.
Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.
The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.
Buying content is easy. But getting viewers to tune in so you can make money from it is a whole other channel. We chat to TVNZ’s Jeff Latch and Andrew Shaw about how they’re planning to address the latter part of this equation.
September was World Literacy Month and to mark the occasion, Burger King New York gave its drive-thru customers a cryptic surprise.
Grey, old and ignored. This is the perception Richard Poole fought against when he founded his online magazine dedicated to those older than 50. And now ten years on, the job isn’t done, but the industry is starting to notice that he might have been onto something.
In the highly regulated healthcare market, developing a safe and functioning product is only a small part of the challenge. As Fisher & Paykel Healthcare knows too well, the far bigger concern, quite often, is getting the product to market, expeditiously.
We take a look at yesterday’s new season announcement to see how TVNZ is reacting to convergence and what it is going to fill the screens with, with a line up including Survivor New Zealand, Filthy Rich and new international hits.
Yesterday’s new season launch was Paul Maher ninth day in his third stint at TVNZ, and he says he hopes this is the last stop in his career. We chat to him about the notion that TV’s dead.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
From Sunday, TV One and TV2 will debut new looks as TVNZ rolls out its new branding. We talk to TVNZ Blacksand’s Sarah Finnie Jens Hertzum about the thinking behind the change.
TRA’s Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.
Industry happenings at Dentsu Aegis Network, FCB, Z-Card NZ, Curious Film, Traverse and Filmgraphics.
After picking up a coveted Black Pencil last year, Colenso BBDO has kept the bar high, picking up a rare White Pencil at the D&AD Impact Awards 2016.
Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as “the world’s original triple dipped ice cream”, however rather than making our mouths water the video leaves a bad taste.
New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.
Noel Leeming’s Massive Sellout is back for another year and for those who aren’t too keen on getting among the crowds, the retailer is offering a VIP experience with a robot to do the shopping for them.
Pan Media founder and creative director Graeme Blake took a risk when hiring Sam Thompson. But it’s one that’s paid off, with the talented web designer developing an idea that could impact the way agencies throughout adland do business.
With the cider market growing, but mainly because of females, DB Breweries saw its chance to create a cider that would appeal to men. They created a new product – Old Mout Hard Cider – and went to work making the apple-born alcohol palatable to the lads.
Earlier this month, a young Auckland professional made headlines for using Facebook to try and land his dream job. Edward McKnight used ads on the social media site to target ASB staff as a way of applying for the role of youth and innovation sponsorship manager at the bank. And while McKnight has yet to be offered a job at ASB, it’s a sign that the traditional recruitment process of sending in a CV and crossing your fingers may be in need of a shake-up. Hoping to do just that is the new recruitment platform PreviewMe. Set to have its beta version go live early next month, the website hopes to reduce the pain points of both candidates and employers by introducing video to the recruitment process.
Google is celebrating its 18th birthday in its typical Doodle fashion, however, you would be forgiven if you missed the party because it has a habit of changing the date.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
Cigna Insurance’s latest campaign via Y&R sees the brand use Rube Goldberg machines to show how unpredictable life can be and how Cigna can help get things back on track.
Funny Girls star Rose Matafeo has weighed in on car ad stereotypes in a new promo for the show set to return screens on 30 September.
It took over two and half years and cost around $60 million, but TVNZ has finally moved into its new office space. We chat to TVNZ chief executive Kevin Kenrick about moving back home.
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
Holden New Zealand has released a new TVC for its Colorado, via Special Group and Fish, featuring a hero who uses his vehicle to do a good deed.