Daisies refracted in water droplets attached to a common wasp, an uninterested kayaker walking past a burning house, and a hose crudely fastened to a car were just some of the mesmerising images featured in last night’s edition of the New Zealand Geographic Photographer of the Year competition.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.
Burger King is celebrating Halloween by reigniting the banter between itself and its fast food rival, by disguising itself as a McDonald’s ghost.
Fifteen years after BMW set new expectations for branded entertainment with The Hire short-films, the brand has re-enlisted Clive Owen to star in another action-packed film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Following the sneak peak earlier this week, today Adidas revealed the new All Blacks’ jersey with a Facebook video by August that racked up hundreds of likes in the first half an hour. And while the jumper stands to improve the players’ game, what generates all the hype for fans? The All Blacks’ success and a sci-fi video appear to have done the trick.
Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.
The Dentsu Aegis Network keeps shaking things up, with the latest move coming in the shape of Richard Hale, who has been promoted from agency director to general manager of Vizeum.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
When Subaru New Zealand got the call that its flagship Legacy model was being discontinued worldwide, it decided to put all its eggs in a different basket.
Kiwibank has released a cheeky clip, showing the response of Australians to news that a new faux bank, dubbed Oz Bank, would operate throughout Australia but then send all its profits to New Zealand.
Virgin America created a way to experience everything its first class service has to offer without leaving the ground, by fitting out a shoe with all the luxuries.
Every year, the Promax Awards celebrate the standout promotional efforts from broadcasters across the world. And at this year’s ANZ edition, which occurred last Saturday, TVNZ Blacksand enjoyed a particularly fruitful evening, picking up an impressive tally of gongs across a range of categories.
Industry happenings at Amplify, MediaWorks, Destinations Magazine, Little Giant and Photoplay.
Hell Pizza has rolled out its latest offering to put customer’s taste buds and stomachs to the test by allowing them to add a serving of lamb brains to any pizza.
Small business loan company Funding Circle is causing a significant amount of head scratching around the interwebs with a challenging brain teaser that requires participants to identify familiar brands from a series of bizarre visual clues.
NZME’s CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.
Stand still in digital and you’re likely to be swallowed up in all the ones and zeroes floating around. Which is the precise reason KPEX CEO Richard Thompson is constantly on the move, scoping new opportunities.
Given that there are no surprises left in rugby, with the All Blacks winning pretty much every game by a margin of around 30 points, marketers have to find different ways to elicit some suspense from the sport. And one way Adidas is doing that is by launching a teaser campaign in anticipation of the release of the new All Blacks jersey set to be released later this week.
Global youth media company Vice is set to expand from its home online to a lifestyle and culture TV channel, Viceland, created in partnership with Sky. And in an effort to deliver what fans are truly interested in, its giving them a say in what goes to air.
Over 500 advertising and marketing folks descended on the Langham last night for the final and, some might argue, most important event on the awards calendar. The Effies Awards are so highly coveted because the judging process places enormous emphasis on the business results achieved by creative ideas. Winning the big awards is notoriously difficult, and this was again reiterated this year with only seven gold gongs being handed over the course of proceedings. Here’s the lowdown on who won what.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Beats By Dre sought some Disney inspiration to announce its Solo 3 Wireless headphones by bringing in Pinocchio alongside some big names to help out.
In the wake of Freedom Farms’ launch of a new campaign, via special group, we speak to co-founder Gregor Fyfe about how it sells not only a product, but a consumer choice as well.
If Halloween had a worst dressed list, we predict these costumes would make an appearance for their tasteless representation of 2016 pop culture.
Australian online wine retailer Vinomofo recently launched in New Zealand and is using an epic campaign in to introduce itself to locals who enjoy a good drop.
The love child of New Zealand’s latest “brandmance” is nine months in the making and it’s turning up the heat, with brand neighbours Karma Cola and The Lucky Taco joining forces to create a Chilli Cola in celebration of Dia De Los Muertos – The Day of the Dead.
Accor Hotels was facing increasing commissions from online travel agents, while fewer guests were choosing to book through its direct channel. How could it take back control?
New World has released the next installment of its ‘Happier New Zealand’ campaign, in which it ponders what the country would look like if it was happier in the hopes of improving its rank as eighth happiest nation in the world.
