Whirling around a cinematically beautiful 19th and 20th century England, Europe and Egypt, the latest Christmas campaign by Burberry is more an epic trailer for a historic dramatisation of the luxury English brand’s founder than a TVC. It’s an action-packed musing on what, Thomas Burberry, might have been.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It took a new range of sausages for the Premier Beehive to produce its first brand campaign in over a decade. And now, with advertising partner Contagion, the previously bacon and ham brand has launched a nation-wide campaign to get bacon lovers to embrace the banger.
NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. And not only are they only set to appeal to audience demand for lifestyle shows, with some already piloted for advertisers and agencies, they’re extending NZME’s commercial offerings.
Former Colenso business director Sarah Williams has crossed the floor from agency to client side to take on the role of head of brand, communications and experience at Spark. PLUS: Spark releases two more micro moments.
Auckland 21-year-olds Harriett Maire and Ferris Bradley’s short film has been chosen as a finalist for a NASA film competition, where the winning film will be enjoyed by astronauts in the International Space Station. Maire explains how the surreal opportunity came to be.
Herbal Essences is taking on cap-crackers in a new campaign running across Australia and New Zealand.
Hunch managing partner Michael Goldthorpe explains why retailers should focus on selling products, rather than selling promotions.
TRA consultant Vanisha Narsey sheds light on the importance of website, app and prototype testing by divulging a few first date stories.
CreateMe managing director Fiona McLeod explains the formation of CreateMe, how it’s going nearly one year in, and where to next for both it and New Zealand media.
In the past year, we’ve seen media organisations take advertising services in-house, with TVNZ Blacksand and NZME’s CreateMe, and now 99 is taking on the work of journalists, by launching its Newsroom, which will see it create editorial content marketing for its clients with a writer and editor. We talk to managing director Paul Manning about how the agency is taking on media organisations.
“Time flames like a paraffin stove and what burns are the minutes I live,” wrote the poet Irving Layton in reference to how quickly life passes us by. And this is a sentiment just as succinctly captured in the 60 seconds of the latest Interislander spot, which tells the story of a daughter taking her father on a well-overdue trip.
Today the Rialto Channel is hosting special ‘Breast Cancer Screenings’ at Academy Cinemas with four Ascendant Dx scientists who have flown over to collect the tears of cinemagoers.
Kiwibank is continuing to shed light on the importance of choosing a local bank, with the roll-out of a new ‘It’s ours, is it yours?’ TVC, via Assignment Group, as well as a content marketing section on The Spinoff.
We salute Kiwibank, Steinlager, Meadow Fresh, Hallenstein Brothers and Wendy’s.
Origami, bonsai trees, robots, lanterns and sumo wrestlers move to the rhythm of Kiwi hip-hop dance crew The Bradas in a new spot announcing the arrival of Steinlager’s Tokyo Dry beer.
New Zealand is one of the highest spenders on advertising and one of the lowest spenders on research. And this leads to decisions being made on some dodgy assumptions. Damien Venuto delves into the insights game as he sits down for a chat with TRA’s executive director Andrew Lewis and head of strategy Colleen Ryan.
Virtual reality is proving its use in a number of fields, with the most being to keep travellers occupied at airports.
Is your agency hungry for a freelance creative? Phil Parsonage thinks he has the deal for you.
KFC took a break from promoting its buckets of chicken recently, instead encouraging Kiwis have a boogie in a ‘Hungry Moves’ competition inspired by a smooth-moved cleaner.
Catherine Harris, currently at Saatchi & Saatchi Sydney, will cross the ditch to take on the role of managing director at TBWA Auckland in December. StopPress understands that current TBWA Auckland chief executive Andrew Scott will be leaving the agency to make way for Harris.
It might not be the biggest event on the local calendar, but that hasn’t stopped Kiwi brands from having a bit of fun for Halloween.
Tears trickle down facial tattoos, nose rings and beards in Wendy’s latest campaign developed by Augusto.
With the Rugby World Cup just around the corner, this was the Herald’s big opportunity to take on long-time rival Stuff.co.nz.
Travelling to exotic locations, engaging in a range of extreme activities, partying where ever they go and being paid for it, it’s fair to say the ambassadors working for Hallenstein Brothers have made a pretty strong case for having the coolest job in the world (Hallenstein’s is quite lucky that it doesn’t have to advertise on Seek to find contenders for its ads).
Spark today announced a partnership with online magazine The Spinoff, which will allow for the introduction of a new music section on the website from 1 November. PLUS: a traitor has been appointed to edit it.
It has become familiar experience for internet users to be followed around the internet by a shoe, watch or fem-suit. Retargeting, for the most part, has become part of the online experience, and it’s now set to become even more prevalent with news this week that AdRoll would be extending its retargeting capabilities to email through a new service called SendRoll. The question, however, is whether we really need any more emails.
Earlier this week, Meadow Fresh launched a new campaign to announce the changes to the way it produces its milk by making it less processed and no longer adding permeate. But the changes haven’t been limited to its milk, with a new look logo and bottle also hitting the shelves.
Daisies refracted in water droplets attached to a common wasp, an uninterested kayaker walking past a burning house, and a hose crudely fastened to a car were just some of the mesmerising images featured in last night’s edition of the New Zealand Geographic Photographer of the Year competition.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.