MediaWorks has announced its 2017 programming line up, which is set to entertain audiences and deliver advertising opportunities with a feast of local and international reality TV and drama.
Could viral sensations and interviews with models in pools be heading to TV3’s 7pm timeslot? One of the biggest breakthroughs in MediaWorks’ string of announcements this week is The Project being added to its current affairs fold.
While the Internet has become full of people expressing their frustration over the US election, John Lewis is providing some relief with the launch of its Christmas ad ‘#BusterTheBoxer’, which has already gone viral.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
US elections are the biggest communications campaigns in the world. JWT managing director Simon Lendrum takes a look at Trump’s success through that lense to see what can be learnt from it.
It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.
Everyone has something to say about last night’s nail biting election and, thanks in a big part to social media, local brands were just as vocal.
Spark Venture’s data business Qrious is set to arm marketers with the knowledge and know-how of how they can tackle their data mountain and incorporate it into marketing strategies with the launch of The Data Strategy Whitepaper.
The Real Housewives of Auckland was pasted all over social media during its run of ten episodes. And this didn’t happen by accident. Pulling the strings behind the scenes was Auckland based social media agency, Backchat Media. Here’s how it did it.
As those of us watching the election results last night can vouch, the state of things can change very quickly. Although a tagline: “Things change” rings particularly true today, FCB did not have the state of the world in mind when they came up with the campaign for Vodafone’s My Flex Prepay offering.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
There’s been a buzz on the internet over the last few days as the highly anticipated John Lewis Christmas ad appeared to have launched. However, the 86-second story about a snowman was not the work of the UK retailer, instead it was produced by a student as part of their A-Levels.
This morning the Commerce Commission published a preliminary decision, declining the merger between NZME and Fairfax. We look at what this means for the publishers and, more broadly, for journalism in New Zealand.
Side projects are nothing new in the industry. Most creatives have a few quirky non-commercial ideas they work on outside of work hours. But for that to go from a hobby project to a global success is not an everyday story. However, achieving just that is Justin Harwood, director and founder of Tomorrowland Sound and Vision, and director and producer of the international award winning High Road web series. As the series enters its third season, we talk to Harwood about its humble beginning, the idea of companies funding content and how creatives can make it big on the Internet.
What is it with SUVs and superlatives? After StopPress covered SsangYong’s schooling on the use of ‘best’ by the ASA, we have another case of the absolutes.
Round of applause to Long White Vodka, Tegel, The Warehouse and Interislander.
Ad blockers blissfully enjoying their favourite tech websites without having to dodge annoying pop-up ads have had a rude awakening.
With sky-high goal posts the All Blacks and Air New Zealand’s in-house creative team set their sights on transforming a passenger plane in the latest, special effects-driven Project Blackout video.
In a somewhat surprising announcement this morning, the Commerce Commission has a Twitter personality.
If you catch yourself singing ‘Tegel has the meal for you’ after watching the chicken brands new TVC you will be forgiven.
TBWA is stripping everything right back as it launches Long White Vodka’s ‘Lovers of Less’ positioning. The new creative campaign, originally launched online over Labour Weekend, features a protagonist performing a monologue railing against the expectations in her life and championing simplicity.
Fly Buys is helping to make Kiwis’ birthday wishes come true through a quirky online wish machine, developed by one-to-one agency JustOne.
Halloween and Guy Fawkes have been and gone, marking the time to get into the Christmas spirit with in-store carols and themed campaigns. And getting in early with a new festive ad is The Warehouse, and DDB, which has created a holiday themed version of its ‘Bargain Feeling’ brand campaign that launched earlier this year.
StopPress has received confirmation that 2Degrees has retained Special Group as its creative agency, following a pitching process involving a number of agencies.
A look at the bespoke solutions Fairfax is creating with its content studio, and the results they deliver.
The poignant ‘Mistakes’ TVC by Clemenger BBDO has taken out two top awards at the prestigious IPA Effectiveness Awards in London this week.
With the US election now days away, Powershop has brought back the wig wearing kids in another series of Donald Trump themed satirical videos, via Special Group. However, this time Powershop is inviting Kiwis to enjoy the power by replacing his words.
TVNZ, Pandora and Starcom have found a way to make the romance from TVNZ 2’s First Dates New Zealand last all week, with the creation of the ultimate date night station.
Industry happenings at TV3, MediaWorks, Us&Co, The Sweet Shop, Hootsuite, and Sparcmedia.
The music industry contributed $484 million to New Zealand’s economy over the course of 2015 and led to the employment of more than 4,500 full-time workers. We chat to Recorded Music NZ chief executive Damian Vaughan about what has been a good year for the industry following a long period of decline.