Measurements of audience behaviour as well as numbers has become a crucial feature of advertising platforms looking to rope in the spend with billboards and televisions already paying attention to responses of its viewers. And now Val Morgan is bringing that to local cinema screens with the introduction of its CineTam Plus tool.
New Zealand’s Super Rugby players are putting their moves off the field to the test in an epic ‘#SuperBoomBoom’ campaign, via Sugar & Partners, that sees international choreographer Parris Goebel and her crew shake it with vlogger Shaaanxo.
ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded ‘GAYTM’ campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.
While many brands are hoping to reel in the romantic with love stories and pink brand makeovers this Valentine’s Day, Visa has opted to deliver some unpleasant truths about popular gifts.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
Clemenger BBDO announced via a late press release on Friday afternoon the resignation of Clemenger BBDO and Proximity Wellington managing director Livia Esterhazy after two years with the agency.
The old adage goes that prediction is a fool’s game, but this has done little to dissuade Accenture from releasing its annual Fjord Trends report, which aims to predict disruptive digital trends, for the last ten years. 2017 was no different, and the company is again playing the prediction game, this time identifying eight trends businesses should be wary of over the next 12 months.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In what might just be the most outlandishly bizarre ad for a recruitment agency, Talent Army has released a new video showcasing one man’s extraordinary ‘timejacking’ skills.
With a little help from the trustworthy faces of Pete and Andy Walker, KFC is taking a stand against rumours, such as the fact that its chickens are bred at “Illuminati mutant farms”.
Perhaps better known for their shock jock antics, infamous radio duo Matt Heath and Jeremy Wells are embracing the entrepreneurial spirit with their latest business venture.
After launching in Australia more than five years ago, global experiential marketing agency Because has landed on New Zealand shores.
Tourism New Zealand has been called out for allowing its ads to appear on the Breitbart news site, which is largely seen as a mouthpiece for the alt-right. Twitter user Oliver Gerber tweeted at the organisation asking it to blacklist the site to avoid this from happening in the future.
Every year new things are added to the never-ending pile of history. And yesterday, MediaWorks dropped the TV3 fern into the landfill and signalled a fresh start with the launch of Three. We chat to a few of the minds behind this move and discover that brands sometimes need to evolve with the changing times.
With the new Three rebrand hitting screens from today, it’s not just a new look they’re touting to audiences. MediaWorks’ chief commercial officer Glen Kyne speaks to StopPress prior to the brand launch on tapping into the 25-54 market, balancing entertainment and news, and how television is still a powerful force for advertisers today.
Former Mindshare North America chief executive Antony Young and former OMD Wellington managing director Matt McNeil have co-founded a new business, dubbed The Digital Café, which aims to help SMEs through a bit of student elbow grease.
In-store signage might not seem too important in the great big marketing scheme. Yet digital signage is becoming increasingly ubiquitous, with the potential for marketers to provide more agile and relevant messaging for consumers.
Examining the state of education through one of the country’s most disadvantaged schools, the New Zealand Herald debuts its first foray into long-form documentary video.
The frozen waffle company made a surprise rogue appearance during the Super Bowl as Netflix dished up a fresh teaser for Stranger Things.
The outdoor industry has been busy over the last 12 months, flicking the switches on digital sites across New Zealand’s major metropolitan regions. And this trend seems set to continue in 2017, with QMS announcing a partnership with Auckland Transport that will see 39 animated digital sites launched at major commuter hubs.
Fresh As founder Tommy Roff faced a major challenge when he started his business: how do you convince hardcore chefs that fresh isn’t always best? It wasn’t easy, but here’s how he pulled it off.
SMI data shows total New Zealand ad spend for New Zealand accounted for $991 million between January and December in 2016. Here’s the full lowdown on the winners and losers.
It was a big year for TVNZ in 2016 after launching its much-vaunted rebrand late last year. Now there’s more cause to celebrate as it continues to dominate the TV rankings, with TVNZ 2’s Gloriavale: A Woman’s Place, topping the list for most-watched show amongst the 25-54 demographic.
Hunch founder Michael Goldthorpe peers into the boiling cauldron to find out what goes into making creative magic.
If the promo video is anything to go by, The Project doesn’t seem likely to settle into the well-worn grooves of a standard current affairs show.
Tearing up the marketing rulebook since the very beginning, Garage Project has paved its own unique path to success. Now entering a new phase of growth with the opening of its Hawkes Bay brewery, Garage Project co-founder Jos Ruffell explains both the benefits and challenges of foregoing an overarching brand, how it works directly with artists in lieu of agencies, and its relentless commitment to remaining an independent brewer.
Hide My Ass! hopes the fear of being naked in public will make people aware of the dangers of wifi.
