Here’s a rundown of all the winners from the biggest night of the year for the nation’s direct marketers.
Here’s a rundown of all the winners from the biggest night of the year for the nation’s direct marketers.
Netflix was forced to stop a campaign for its original show, Santa Clarita Diet, after a billboard featuring a sliced human finger took the zombie theme too far.
Generating meaningful insights from the ever-growing pool of data available to businesses has been a challenge for marketers. On hand to help is Qrious general manager Simon Conroy who shares his advice on creating value with the Qrious model.
The Washington Post appears to have taken a stand against Donald Trump by unveiling a new slogan on its homepage ‘Democracy Dies in Darkness’.
With the appointment of Angus McNab as new chief strategy and international officer, Augusto has signalled its intent to move beyond local borders. We chat to the new recruit, managing director Michelle Walshe and general manager Oliver Sealy about exploring new frontiers.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
According to the NZTA, cycling is now the fastest growing mode of transport in several cities and towns across New Zealand. And, with the help of Clemenger BBDO, OMD and The Sweet Shop, it’s released a new campaign to get more New Zealanders on two wheels.
Receptive TV’s Sam Aldred looks at what the Commerce Commission’s decision could potentially mean for the two businesses.
Track’s Robert Limb explains why it pays to listen to customers before investing in data and tech solutions.
CAANZ has released the finalists for the upcoming Axis Awards, and it’s shaping up to be Colenso BBDO’s night as it makes the list 94 times, followed by FCB Advertising and DDB Group both with 43 entries and Ogilvy behind with 42.
TRA’s Colleen Ryan assesses how much damage Cadbury is doing to its brand by closing its Dunedin factory.
When Emily Isle first joined FCB New Zealand back in the mid-2000s, she was the only digital media professional there. Almost a decade after leaving for New York, she returns to the country as its new general manager of digital marketing, finding herself in a whole new digital environment.
Following on from its award-winning ‘Brewtroleum’ campaign, DB Breweries and Colenso BBDO have continued their mission to save the world through the power of beer with a new innovation that converts beer bottles into sand that can be used in construction. We’ll lift a glass to that.
Countdown has teamed up with the not-for-profit organisation ‘Love Food, Hate Waste’ to help reduce the amount of fresh produce that goes to waste every year. To do this, the retailer has launched a sub-brand called ‘The odd bunch’, carrying fruits and vegetables that would normally be considered too ugly to be sold in stores.
According to some guy, every action has an equal and opposite reaction. And in a world filled with too much technology, there is a growing desire among some to simplify, switch off and maintain mindfulness. And that tension can be seen clearly with the EasyPhone, which is targeting a very specific customer base by – gasp! – promoting the removal of ‘smart’ features and – double gasp! – advertising the product in a newspaper.
This week Rebel Sport, New Zealand Council of Trade Unions and Niue Tourism show us how it’s done.
Heading out on the water and dropping a line in is an enjoyable activity but for many, the enjoyment only lasts as long as the action on the line does. If you don’t catch any fish it can be a long day out on water facing the conditions and wiggling a rod about. With that in mind, Setapp decided to see if fishermen would be tempted by a shortcut in its introductory campaign.
Women’s Refuge has a launched a ‘Kids in the Middle’ campaign to raise funds for a new initiative aimed at helping kids affected by domestic violence.
Flying Fish Director Niki Caro has been handpicked to direct a live-action remake of Disney’s Mulan.
Earlier this month, Accenture released its Fjord Trends report, showing what businesses should be wary of in the next year. Of the eight, AI was one to watch for its accelerated growth and rational decision-making capabilities. And with the next step being to create empathetic responses from chatbots, the day AI takes over customer service may be closer than you think. With this in mind, we take a look at a Kiwi company at the forefront of humanising AI technology, that’s revealed its first virtual assistant called ‘Nadia’, which has been voiced by actress Cate Blanchett.
Audible Australia is on a mission to show the dangers and frustrations of reading books with a flashback to the 80s and some cringe-worthy lyric changes.
This is the story of an ambitious idea that started small in a student flat before quickly gaining massive momentum and attracting the attention of a stack of innovative brands. Be sure to bring your motion sickness pills along for this ride.
TRA’s Jeremy McDonnell reckons that behavioural science might help to shed some light on the reasons behind the ascent of Alec Baldwin’s alter ego.
Niue Tourism has teamed up with indie creative agency Run to launch its first-ever major brand campaign featuring real travellers sharing their experiences of the island.
Warning: the content in this ad might lead to eyes welling, sporadic lip wobbles or discomfort in the throat (or a combination of all three) among dads.
Che Tamahori has called a day on his 21-year stint in his career by leaving the Digital Arts Network (DAN) to take up the role of general manager of user experience at Air New Zealand.
Pandora, Paperboy and Ponsonby Business Association—won’t someone stop with all the P’s?
Following news of her resignation, departing Clemenger BBDO managing director Livia Esterhazy sits down for a chat about working in adland, overcoming failures and the importance of diverse thinking.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Southern Cross Health Society, with the help of Contagion, delivered some sun-smart sparkle to the Big Gay Out last Sunday with a glitter-filled sunblock.