Over the last two years, the Track team has more than doubled its headcount, added new accounts and grown existing business. We chat to managing director Rob Limb about rebranding his agency and turning things around after the departure of Spark.
Woollen shoe company Allbirds may now be a major international brand, but it’s not forgetting its Aotearoa roots – at least not if its role in a recent eight-day festival in Wellington is any indication.
Tangible Media chief executive John Baker and Dish editor Lisa Morton have announced their resignation to staff at the media company.
Nespresso, News Works, Notable and Noted—won’t someone stop with all the N’s?
Shopper fury hit high street this week when a Zara ad on body positivity went horribly wrong.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
This month marks nine years since Mindfood launched its ground-breaking approach to print media. After nearly a decade of growing its brand, the team reflects on how far it’s come and the success of collaborations with Silver Fern Farms and Destination Queenstown.
As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we’ve always associated with being a New Zealander. And this leads Dean Taylor to wonder if being ‘New’ New Zealand makes you less New Zealand.
A lobby group for the Australian dairy industry is unhappy with the rise of plant-based milk products, claiming the use of the word ‘milk’ is confusing for customers and trades on the dairy product’s good name. So who’s in the right? And will it impact on the New Zealand industry?
Like Adele, Lorde’s cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.
Industry happenings at Sovereign, Spark PR & Activate and 99.
From Lydia Ko to Eliza McCartney, brands have always been quick to support young sporting talent coming through the ranks. But with WRC contender Hayden Paddon still flying under the radar for many New Zealanders, Hyundai NZ teamed up with Shine and Curious Film to help drum up support for the up-and-coming driver.
Being in a retirement home can sometimes feel dispiriting, but one woman is given reason to get up and about in Oceania Healthcare’s latest video by Rainger & Rolfe.
Does the public really use as much TV as you think? Do they still tune in to live programmes? Do you really know how much YouTube they watch? Ipsos takes a look at the perils of perception and the differences between what ‘ad people’ and the public see.
Assignment Group chief executive Peter Biggs has confirmed the departure of managing partner Toby Talbot after only around nine months at the agency.
Shot in a single sweeping take, Pump and DDB show that staying hydrated keeps the beat going. Plus, Pump and Eat My Lunch team up to provide water for kids—but not everyone’s happy.
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV’s biggest love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Admittedly, consumers don’t always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn’t mean businesses get to do whatever they want.
There’s a changing of the guard at Kowhai Media as long-time editor of New Zealand Geographic James Frankham steps down and deputy editor Rebekah White takes over. Note: Frankham will remain at New Zealand Geographic as publisher and photo editor.
Industry happenings at ANZ, Sovereign, MediaWorks, OMANZ, Newsroom, Voice, Colourbox, Maslow and Men’s Health Trust.
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
Independent media agency MBM has kicked off the year on a good note, picking up two new accounts.
Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.
Co-founded by brand strategist Shannon Coulter, the #GrabYourWallet campaign has helped 3,600 Trump-branded products to be dropped from online stores from Nordstrom, Sears, Kmart and Nieman Marcus.
Sport England has released the next epic instalment of the ‘This Girl Can’ campaign that celebrates women giving it their all in sports.
Traditionally seen as the short straw of the car seat raffle, McDonald’s and DDB share the bright side of the middle seat berth to launch its new brand campaign for the year.
It’s been seven months since Bravo hit New Zealand screens, delivering a constant stream of American reality programming to free-to-air TV. We speak to NBCUniversal’s Australia and New Zealand head Chris Taylor about sustaining numbers, ‘Bravoholics’ and the future.
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.
Industry happenings at FCB Media, MediaWorks, Newsroom, Publicis Communications and Photoplay.
