Peter Field is one of the world’s foremost experts in advertising effectiveness. And he’s very worried about the current trends, so much so that he has decided to become slightly more confrontational in an effort to counteract the high concentration of bullshit he sees in the market. He’s looked at decades worth of case studies through the IPA Databank and figured out how the best brands build profitability, and he believes the current focus on short term activation metrics over long-term business effects is a very dangerous shift. He was in New Zealand as a guest of CAANZ and TVNZ and he spoke to StopPress editor Damien Venuto about the magical 60/40 rule, the need for big brands to use mass media, the role of social media for brand building and the slick and very successful PR campaign that has been waged by the rather secretive digital behemoths.

NZME managing editor Shayne Currie takes a short break from captaining the ship to chat to StopPress about the state of news media.

Three years, ago, Grant Hyland founded the digital media services company KBR Digital and recruited digital planner Lucy Columbus as his first hire. Since then, the team has expanded to nine. And they believe there’s still more to come.

Non-profit organisation CoorDown marked World Down Syndrome Day with a funny campaign that asks the audience: Does a person with down syndrome really have special needs?

Google Shopping has recently launched into New Zealand and the significantly lower price to advertise may put smaller Kiwi businesses ahead.

Last year, the Wildlife Conservation Film Festival celebrated procreating pandas in a cheeky video to raise awareness for species that are going extinct. And now, Pornhub has joined in on the fundraising action by encouraging its fans to get it on Panda-style.

Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand’s independent publishers.

G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.

Toronto whisky bar, The Emmet Ray, was serving more than just drinks on St Patrick’s Day, as they came with a reminder not to drive under the influence.

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