
Industry happenings at Adshel, Little Giant, Y&R Media, Eight, Flexi Cards and NZ Food and Grocery Council.
Industry happenings at Adshel, Little Giant, Y&R Media, Eight, Flexi Cards and NZ Food and Grocery Council.
International research company GlobalWebIndex (GWI) has expanded into the local market, signing a founding partnership with FCB. PLUS: GWI data shows New Zealand is in second place globally for desktop ad-blocking (behind only Poland).
It started off with just two senior designers in Wellington. Fast forward 23 years and a move to the big smoke, Red Cactus has become New Zealand’s premier brand strategy and packaging agency.
For this, the 102nd anniversary of Anzac Day, the RSA aimed to appeal to an increasingly cashless society while also highlighting the important work it does with modern veterans.
Colenso BBDO and Barnes, Catmur & Friends Dentsu had plenty to celebrate over the weekend after being included in APAC Effie Awards winners were announced. Both agencies received recognition on the international stage and ‘Brewtroleum’ stole the night by winning the coveted Grand Effie.
With more than 70 percent of Brazilians reported to have never stepped foot inside a museum, ‘The Voice of Art’, powered by IBM Watson, is making gallery visits a far more interactive pursuit.
NIB’s Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon’s voice-activated services in the near future.
Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe from the prying hands of tech and corporate giants.
When Boundary Road Brewery (BRB) re-launched its Chocolate Moose Chocolate Porter, it didn’t want the announcement to go unnoticed with a simple social media post, so it turned to TBWA and Robbers Dog to bring back the moose with an epic digital campaign.
By confronting the problematic use of the earth’s resources and offering a solution, Z Energy has taken home Colmar Brunton’s March Ad Impact Award for the second year in a row with ‘We can do better’.
At the close of 2016, Netflix had broken the threshold of one million subscribers in New Zealand and Lightbox had doubled its numbers since 2015. However, that’s not to say New Zealanders are choosing sides, with Roy Morgan Research showing that they’re happy to dip into different services.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.
Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.
A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go.
Panasonic has rolled out a global campaign featuring a film you’ll never see.
Accenture’s Ben Morgan argues it’s important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
New technology means there’s a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
House building company Landmark Homes has shown faith in local regional agencies by appointing KingSt Tauranga as its full-service marketing and advertising agency.
In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year’s edition of the event.
Finalists of Public Relations Institute of New Zealand (PRINZ) annual industry awards have been announced to give recognition to those producing excellent work in the industry.
With 20-somethings struggling to break into the Auckland property market, they’re turning to memes for comfort.
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD’s ledger just got a major bump in the right direction.
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
Following the unveiling of the Samsung Galaxy S8, the electronics company, and its marketing partners Leo Burnett and Turner Duckworth, have rolled out a series of beautiful short films.
Good news has finally graced the music industry’s troubled financial waters with Recorded Music New Zealand reporting its second straight year of double digit growth. We talk to RMNZ’s Damian Vaughan on the meteoric ascendancy of streaming, its help in the war against piracy and the humble comeback of the vinyl record.
Nielsen has released its latest National Readership Survey to reveal New Zealand’s top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, NZ Geographic’s digital drive has grown its print readership enough to see it make the list for the first time.