News
Go Media’s free billboard for @dailyrejections blows up socials
When Herman Jagpal knocked on the door of Go Media’s central Auckland office and asked for a free billboard he was completely expecting a no.
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Campaigns
Wattie’s and Curious Nation back young Kiwis with new campaign
Wattie’s has launched a new integrated campaign, ‘Got You,’ to reframe frozen meals as the hero of flatting life for young Kiwis.
Campaigns
Victoria University and EightyOne invite students to make Wellington their campus
Victoria University and EightyOne have launched a new campaign to make Wellington the student capital of Aotearoa.
Movings & Shakings
MintHC expands team with eight new team members
Strategic marketing and creative agency MintHC has expanded its team with a series of new appointments across its departments.
Campaigns
Chery, Marvel and Val Morgan’s cinema collaboration: ‘a big bold statement’
Chery Motor has announced a collaboration with Marvel Studios’ The Fantastic Four: First Steps and Val Morgan to launch its hybrid SUVs.
News
Tribal and Samsung ask Gen Z: why have the same phone as everyone else?
Tribal Aotearoa and Samsung have launched the latest Galaxy Z Flip7 and Z Fold7 in Aotearoa for those willing to “flip” their perspective.
News
Your story can save a life: why storytelling matters on World Drowning Prevention Day
On World Drowning Prevention Day, Water Safety New Zealand encourages sharing drowning-related stories to raise water safety awareness.
News
The Spinoff claims top spot for audience engagement in NZ media
The Spinoff is proud to report a standout first quarter (April-June 2025) as Aotearoa’s most engaged media platform.
News
JCDecaux’s commitment to visibility, memorability and impact
JCDecaux has launched its new brand positioning, Be Seen. Be Remembered, reinforcing its commitment to visibility, memorability and impact.
News
Two Kiwi-owned businesses join forces across the Tasman
Southern Cross Travel Insurance has finalised its agency village to lead its advertising, PR and media across Aotearoa and Australia.
Media
From clutter to clarity: why screen strategy beats screen count
Vistar Media’s Sandra Scott shares how retailers can create a full-funnel experience through screen strategy.
News
Phantom Billstickers gears up for National Poetry Day
Phantom Billstickers is ready to hit the streets with poem posters for its annual campaign to celebrate National Poetry Day this August.
Campaigns
Mānuka Phuel to sponsor live music fusion event Full Metal Orchestra
Kiwi energy drink Mānuka Phuel has announced its sponsorship of Full Metal Orchestra, a live fusion of rock, metal and orchestral music.
News
Vistar Media announces full-stack partnership with Jolly Billboards
Out of home media company Vistar Media has announced a new full-stack partnership with Jolly Billboards across its national network.
Movings & Shakings
HOOP welcomes Ben Whitley to the team
Retail activation agency HOOP has welcomed Ben Whitley, former CEO of Edwards and Co, as national sales manager.
News
Sky buys Discovery NZ for $1
Sky says buying the struggling business will give it increased scale and reach, with more advertising opportunities.
Campaigns
BcgCrave and NZ Rugby reignite poi power for the Black Ferns
BCGCrave and New Zealand Rugby are bringing back poi power for the Black Ferns with the new #LetsGoAgain campaign.
International
Around the World: Canadian towns invite US tourists to “hug it out” in new ad campaign
Media expert Antony Young rounds up global media news, covering Canada’s new tourism ad, Google’s partnership with Instagram and more.
Awards
2025 Beacon Awards full winners list
The Comms Council, in association with oOh!media, celebrated the 2025 Beacon Awards winners last night. Here’s the full winners list.
Campaigns
25 years after he starred with Tom Hanks, Special PR updates us on Wilson the volleyball
Wilson the volleyball from Cast Away lives Happily Ever After in a new film from Special PR and Tourism Fiji.
Awards
MBM, Lassoo, Stuff and Sky win big at 2025 Beacon Awards
Stuff has won the Media Business of the Year and Sky was named the Sales Team of the Year at the 2025 Beacon Awards.
Campaigns
Heart of the City and Motion Sickness remind Aucklanders to ditch the kitchen this Restaurant Month
Heart of the City and Motion Sickness remind Aucklanders to ditch the kitchen this Restaurant Month with their new campaign.
Media
The Spinoff launches ‘Now You Know’: a video series to meet young audiences where they are
The Spinoff launches the ‘Now You Know’ explainer video series to deliver news content to young Kiwis where they consume media most.
Movings & Shakings
Stuff Digital welcomes Saj Patel to senior commercial team
Stuff Digital has a new head of investment and digital initiatives, growing its senior commercial team following its partnership with Trade Me.
Awards
Nominations now open for Cartology’s Campaign of the Year Awards
Cartology’s Campaign of the Year Awards return for 2025, as a celebration of the effectiveness of retail media.
News
‘Time to evolve’: ColorCote launches new brand identity via Augusto
Pre-painted steel brand ColorCote has launched a new brand identity, delivered in partnership with award-winning creative agency Augusto.
News
Digital Day Out 2025 in a nutshell
Digital Day Out 2025 took us through personalised search, a world without websites, as well as behind the scenes of Bluey.
News
Mediaworks wins Auckland Transport out of home contract
MediaWorks has secured a new long-term agreement with Auckland Transport for its out of home portfolio, following a competitive RFP process.
News
‘Emotion sells’: TRA reveals NZ’s favourite ads for June
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey.
News
New Zealand Herald website redesign ‘a milestone’ of its digital transformation
The New Zealand Herald is sporting a fresh new design for its website, featuring a wider layout and improved accessibility.