The Comms Council, in association with oOh!media, celebrated the 2025 Beacon Awards winners on July 17.
Congragulations to all, and kudos to MBM, Lassoo, Stuff and Sky for taking out the top awards this year.
See below the full winners list.
Media agency of the year
- Lassoo Media & PR
Media business of the year
- Stuff
Sales team of the year
- Sky
Inspiring individual
- James Davidson
Best in show
| Agency | Client | Title |
| MBM | Goodman Fielder | Certified Toast Perfection |
Social marketing/public service
| Metal | Agency | Client | Title |
| Silver | Stanley Street | Department of Corrections – Ara Poutama Aotearoa | Department of Corrections – Following the Need: A Smarter Way to Recruit |
| Silver | VML | Hutt City Council | Rescuing Recycling in the Hutt |
| Bronze | Dentsu Media Aotearoa | Ministry of Social Development | Helping Change-Ready Men Achieve ”Better Everythings” |
| Bronze | MBM | Fire And Emergency New Zealand | Housefires – Making Kiwi Homes Fire Ready, One Suburb at a Time |
Retail/etail
| Metal | Agency | Client | Title |
| Silver | Hearts & Science | Animates NZ Ltd | Animates Pawprint Petition |
| Silver | Hearts & Science and Pitchblack Partners | Popeyes | The Most Successful Popeyes Launch In The World |
| Silver | PHD Aotearoa | PAK’nSAVE | PAK’nSAVE |
| Silver | Together | Wendy’s NZ | Catch the Craving |
| Bronze | Dentsu Media Aotearoa | Air New Zealand | Growth Without Limits: AI & Automation for Airpoints Store |
| Bronze | PHD Aotearoa | Four Square | Micro-Seasonality, Macro Results |
Fast moving consumer goods
| Metal | Agency | Client | Title |
| Gold | MBM | Goodman Fielder | Certified Toast Perfection |
| Silver | Dentsu Media Aotearoa | DB Breweries | The Export Ultra “Cold Call Back Service” |
Consumer durables
| Metal | Agency | Client | Title |
| Silver | MBM | Dulux | Dulux: Live from Aotearoa |
| Silver | Spark Foundry | Lexus | Amazing Replays |
| Bronze | Spark Foundry | Samsung | Look Up |
Financial services
| Metal | Agency | Client | Title |
| Gold | Initiative | ASB | Scam Update: Training a Nation to Fight Back |
| Silver | OMD New Zealand | Kiwibank | On The Ladder with Kiwibank |
| Silver | Spark Foundry | Southern Cross Travel Insurance | Underwritten by Imagination |
| Bronze | FCB | Instant Finance | Empathetic Applications |
| Bronze | Together | AIA New Zealand | The Upside |
Utility & telco services
| Metal | Agency | Client | Title |
| Bronze | OMD New Zealand | 2degrees | Reshaping Rugby |
| Bronze | PHD Aotearoa | Spark | Spark Game Arena |
Other consumer services
| Metal | Agency | Client | Title |
| Silver | FCB | Flight Centre | The Original Influence |
| Silver | Lassoo Media & PR | Auto Trader | Auto Trader – Tell New Zealand About Your Car |
Charity
| Metal | Agency | Client | Title |
| Silver | Dentsu Media Aotearoa | Movember | Mindsets |
| Bronze | Motion Sickness | New Zealand Herpes Foundation | How New Zealand became The Best Place In The World To Have Herpes |
Small budget
| Metal | Agency | Client | Title |
| Silver | FCB | Nestlé New Zealand | Puppy News-pee-per |
| Silver | MBM | Dulux | Dulux: Live from Aotearoa |
Content
| Metal | Agency | Client | Title |
| Gold | OMD New Zealand | Kiwibank | On The Ladder with Kiwibank |
| Gold | Spark Foundry | Lexus | Amazing Replays |
| Silver | PHD Aotearoa | PAK’nSAVE | PAK’nRAVE |
| Silver | Together | AIA New Zealand | The Upside |
| Bronze | Dentsu Media Aotearoa | Television New Zealand | Excitement Has No Boundaries |
| Bronze | Initiative | ASB | Scam Update: Training a Nation to Fight Back |
| Bronze | OMD New Zealand | 2degrees | Reshaping Rugby |
Technology
| Metal | Agency | Client | Title |
| Gold | MBM | Dulux | Dulux: Live from Aotearoa |
| Bronze | Dentsu Media Aotearoa | Air New Zealand | Growth Without Limits: AI & Automation for Airpoints Store |
| Bronze | Dentsu Media Aotearoa | Television New Zealand | Excitement Has No Boundaries |
Data
| Metal | Agency | Client | Title |
| Silver | Together | Barfoot & Thompson | Seller Opportunity Score |
| Silver | Together | BestStart | Beating the Black Box |
| Bronze | PHD Aotearoa | Four Square | Micro-Seasonality, Macro Results |
Creative media idea
| Metal | Agency | Client | Title |
| Gold | MBM | Goodman Fielder | Certified by Vogel’s |
| Gold | PHD Aotearoa | PAK’nSAVE | PAK’nRAVE |
| Silver | Spark Foundry | Samsung | Look Up |
| Bronze | FCB | Nestlé New Zealand | Puppy News-pee-per |
| Bronze | Hearts & Science | Animates NZ Ltd | Animates Pawprint Petition |
| Bronze | Spark Foundry | Westpac | Black Friday Hangovers |
Insight
| Metal | Agency | Client | Title |
| Bronze | FCB | Flight Centre | The Original Influence |
| Bronze | FCB | One New Zealand | The Big Dea |
| Bronze | Hearts & Science | Animates NZ Ltd | Animates Pawprint Petition |
| Bronze | Spark Foundry | Southern Cross Travel Insurance | Underwritten by Imagination |
| Bronze | Spark Foundry | Westpac | Black Friday Hangovers |
Communications strategy
| Metal | Agency | Client | Title |
| Gold | FCB | Flight Centre | The Original Influence |
| Silver | Dentsu Media Aotearoa | Ministry of Social Development | Helping Change-Ready Men Achieve ”Better Everythings” |
| Silver | Initiative | ASB | Scam Update: Training a Nation to Fight Back |
| Bronze | Dentsu Media Aotearoa | FreshChoice | When You Back Your Community, They Back You Right Back |
| Bronze | FCB | One New Zealand | The Big Deal |
| Bronze | Lassoo Media & PR | Auto Trader | Auto Trader – Tell New Zealand About Your Car |
| Bronze | PHD Aotearoa | Spark | Spark Game Arena |
Most effective
| Metal | Agency | Client | Title |
| Silver | Hearts & Science and Pitchblack Partners | Popeyes | The Most Successful Popeyes Launch In The World |
| Silver | OMD New Zealand | Kiwibank | On The Ladder with Kiwibank |
| Bronze | Dentsu Media Aotearoa | DB Breweries | The Export Ultra “Cold Call Back Service” |
| Bronze | FCB | Instant Finance | Empathetic Applications |
| Bronze | Hearts & Science | Animates NZ Ltd | Animates Pawprint Petition |
| Bronze | Initiative | ASB | Scam Update: Training a Nation to Fight Back |
| Bronze | Spark Foundry | Westpac | Black Friday Hangovers |
| Bronze | Stanley Street | Department of Corrections, Ara Poutama Aotearoa | Department of Corrections – Following the Need: A Smarter Way to Recruit |
Best collaboration
| Metal | Agency | Client | Title |
| Gold | OMD New Zealand | 2degrees | Reshaping Rugby |
| Silver | Together | Wendy’s NZ | Catch the Craving |
| Bronze | FCB | Nestlé New Zealand | Puppy News-pee-per |
| Bronze | PHD Aotearoa | PAK’nSAVE | PAK’nRAVE |
| Bronze | Together | AIA New Zealand | The Upside |
DEI community engagement
| Metal | Agency | Client | Title |
| Gold | OMD New Zealand | 2degrees | Reshaping Rugby |
Sustained success
| Metal | Agency | Client | Title |
| Silver | FCB | Chorus | Avoiding Badnet |
