Almost one in three New Zealand adults aged 15 years and over are obese as well as one in nine children aged two to 14 years, and now Sealord is taking a stand to reduce those rates. It’s on a mission to make New Zealand healthier in a new brand platform, by Ogilvy & Mather, which kicks off with a story about a father and daughter learning to swim.
We tested StopPress readers’ knowledge of modern media consumption. And the results indicate that things aren’t always as clear as what they seem.
There’s nothing like a global scandal to shake a company to its very foundations. Volkswagen New Zealand’s general manager Tom Ruddenklau shares what the New Zealand arm of the car dealer has learnt from operating in a crisis, and how it got to be in a position where it is now stronger and better performing than ever.
Jason Chan has been announced as the new chief marketing officer at BNZ.
Spark is broadening its data and marketing capabilities by acquiring Ubiquity and merging it with Qrious, Spark Venture’s data and analytics company.
Spark Lab’s giving James Corden’s popular Carpool Karaoke format a business twist in a new campaign called ‘Carpool Coaching’.
OMD general manager Zac Stephenson has left the agency to take over the reins at Ikon.
It’s been almost a year since Bravo first hit local TV screens. So we chat to general manager Maria Mahony about how the channel’s tracking, what it adds to the local lineup and the misconception that only women watch the shows.
Remember when Jean-Claud Van Damme did the splits between two Volvo trucks? Now Volkswagen is playing in the mesmerising car ad space with a ballet-inspired spot to promote its Crafter van.
Renovation enthusiasts rejoice as MediaWorks launches the sixth season of The Block NZ with another colourful campaign.
Rather than being afraid of sparking controversy, brands should stand up for the causes that matter, says Angela Barnett. Even if this means taking the odd jab on the social media chin.
Brazillian pet retailer Petz has a solution for people stuck with a tattoo of their ex’s name.
Industry happenings at MediaWorks, TVNZ, Countdown, Lassoo Media and Motion Sickness.
Architecture in the digital landscape doesn’t age quite as gracefully as that in the real world. And after ten years of the same site, the team at NZ Herald decided it was time for some renovations.
It’s been a year since Pokemon Go launched, causing people to roam the streets and turning Auckland’s Mission Bay into a sea of people walking head down in search of the AI creatures. Now, to mark the anniversary, its maker is celebrating the cities that catch the most Pokemon.
Nicole Hetherington and Simon Fowler have been announced as the new creative directors on the ASB account which was recently picked up by With Collective.
Energy Online is showing off its no contract deal in the form of a massive back tattoo that shows how life is full of regretful commitments.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To celebrate the connection between ITM and its customers, JustOne has launched the ‘Live to Build’ campaign portraying authentic stories by real Kiwi builders.
Last night, New Zealand’s radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.
Ikea is celebrating its iconic blue bag with a video showing how it’s become a part of people’s lives.
Vodafone is taking control of its digital advertising by announcing a new set of rules to ensure its brand does not appear alongside hate speech and fake news.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
Sugar & Partners managing partner Jeremy Johnston has confirmed that executive creative director Damon O’Leary and creative director Dave Nash have departed the agency.
It’s not too late to show your thinking at the TVNZ-NZ Marketing Awards as late entries are now being accepted. Enter before 9 June to showcase your skills in one of the new categories.
Media consumption is changing. But by how much? Test your knowledge with the StopPress/Freeview TV quiz.
From banner ads to crowdcultures, TRA’s Tim Gregory takes a historic perspective at what’s worked and what’s hasn’t in digital marketing.
In response to news that he might be losing government funding in Australia, the iconic Life Education ambassador is speaking out.
