Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winner of the 26th TVNZ-NZ Marketing Awards.
These brands and their marketing initiatives were crowned winners at the 2017 TVNZ-NZ Marketing Awards.
It’s hard to avoid online advertising when trying to read the news, watch a video or interact with friends, and for many, clicking out of it has become an automatic response. But what types of ads cause the most frustration? To find out, NZ Marketing and its survey partner SSI asked 1,008 New Zealanders which online advertising they found the most annoying.
Nespresso gives a rare glimpse into the lives of its Colombian coffee farmers with the help of George Clooney.
With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.
2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
New World has launched the next round of its Little Garden initiative with the help of Colenso BBDO, 99 and FCB Media.
Following their appearance on the catwalk for New Zealand Fashion Week, the All Blacks have taken their sculpted bodies to the screen in a new campaign, via Parlour, for Jockey.
The National Party has gone on the offensive in recent weeks, taking aim at various aspects of the Labour Party’s campaign. And this trend has now been continued with a short new spot that reworks Labour’s well-received slogan from ‘Let’s do this’ to ‘Let’s Tax this’.
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media.
Bumble has had enough of catfish, so it’s decided to serve them to passersby out of a food truck.
The comedians over at Three see the funny side of the election.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So where are they and why aren’t they voting? As the Electoral Commission and its lead brand agency Saatchi & Saatchi discovered, there are no simple answers to these questions.
We all want to get the most out of our money, and TBWA NZ’s new campaign for ANZ shows how banking innovation is helping customers take control.
Good news for creatives on The Pond’s books – the company is growing bigger due to demand from agency and corporate clients.
At a time when consumers ask more of the businesses, TRA’s Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.
Ipsos takes a look at how clients can yield the greatest consumer appeal in the most efficient way.
Meat & Livestock Australia is certainly no stranger to controversy, with its latest ad attracting plenty of it as it features Hindu deity Ganesha—a renowned vegetarian.
Creepy red balloons are popping up all over Sydney, provoking a few spine tingles among the denizens of the city.
This week, TVNZ’s New Blood initiative went live, as more than 20 pieces of short-form content found a home on TVNZ.co.nz, YouTube and Facebook.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night, under a collection of aviation aircraft in the MOTAT Aviation Hall, the magazine industry gathered to celebrate the achievements of its products and people at the 2017 Magazine Media Awards. Among the winners, it was Bauer that collected the most certificates, while Tangible Media and Fairfax followed.
Having an idea is not the same as making an idea. And Damon Stapleton argues that the process of doing the latter isn’t as easy as it looks.
With polls suggesting that we’ll see a new government in office after the election, PR man Carrick Graham reckons the opportunity is ripe to influence the new players in charge.
Wellington-based agency GSL Promotus’ ‘Choice not Chance’ campaign is tackling the sensitive topic by reaching out to at-risk gamblers with the aim to get people thinking about their situation and ask, ‘is it still for fun?’
