KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it’s like flying with an airline that includes everything in the cost of the ticket.
The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
From a dairy-centric slam poetry film to a high-tech scale that scans RFID chips in farm animals, to a new government website combatting cyber-crime, to an exhibition space housing Aotearoa’s iconic constitutional documents, the best in New Zealand Design for 2017 has been revealed.
Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.
As Yellow jettisons the long-running ‘walking fingers’ logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
AMI is kickin’ it ol’ school with rollerskates and hip-hop music to show off its commitment to making New Zealand a safer place in a new campaign via Colenso BBDO.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The third radio survey of the year gives RNZ National a weekly audience of 625,500 listeners, just 300 shy of the nation’s biggest radio station, The Edge. RNZ National programme manager David Allan shares his thoughts on why the station—and RNZ’s other properties—are tracking so well.
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
After a decade-long innings at FCB, Matt Scott is joining Assignment Group as managing partner of the Auckland office. He joins head of planning Matt Kingston, who left Special Group for Assignment earlier this year. UPDATE: Meanwhile, group account director Jane Wardlaw has been promoted to the role of head of account management at FCB.
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
In a new spot celebrating the launch of two new RTD flavours, Woodstock pulls the plug on a rowdy house party and dives straight into a surprisingly high-pitched rendition of ‘The Lion Sleeps Tonight’.
The Breast Cancer Foundation NZ and Colenso BBDO have recreated Renaissance masterpieces to raise awareness about breast cancer.
L&P has always been an irreverent voice among New Zealand brands, and this trend has now continued under new agency DDB.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
In its first-ever TV spot, Rainbow Youth is challenging the use of the word ‘gay’ as an expression of frustration or as an insult.
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
Ad agency RPA and its client The Pediatric Brain Tumor Foundation have created an Imaginary Friend Society to help children with cancer.
Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
Nelson’s Horse Box Brewery has launched a new campaign by a German film student.
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year’s edition of the Effie Awards.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Genesis has delved into the future of energy in its first campaign via Shine that looks at how customers will have control of its use and the potential to make money off it.
