There might not be any art on the walls yet, but Culture & Theory is making its mark on its new ninth floor home in Auckland’s CBD with plenty of Post-it notes. What appears to be patterns on the wall are, at closer inspection, carefully considered strategies laid out to tackle the unique problems of clients.
Spark and TVNZ’s bid to secure the rights to bring New Zealanders the Rugby World Cup 2019 has been successful.
G.J. Gardner Homes has launched a new brand campaign ‘We’re locals like you’ via 99’s content production unit, The Workshop. The campaign includes six TVC’s shot across the country in a range of community settings.
WorkSafe New Zealand is encouraging Kiwi workers to “get talking” about health and safety with a new campaign via Assignment Group.
Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report, that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
oOh!media is live streaming TVNZ’s Gold Coast 2018 Commonwealth Games coverage on its Excite panels in New Zealand shopping centres.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?
New Zealanders wanting to watch the 2018 Commonwealth Games action while out and about will have the opportunity as APN Outdoor brings highlights from the Gold Coast to its digital network.
Rebel Sport wants to inspire Kiwis to make the most of each and every day and to do that, its latest campaign showcases someone that lives and breathes that sentiment – rugby player and firefighter Rebecca Wood.
In the wake of Colenso unveiling its new operating model, featuring Colenso&Co, ColensoCX, Colenso Ventures and Colenso Studios, we talk to managing director Scott Coldham about the new model and how it’s advancing the agency in the face of a changing industry.
Setting up a media business during the global financial crisis might sound like a recipe for disaster but Mindfood is this year marking its 10th anniversary. To learn how it’s evolved over the years, we sit down with editor-in-chief Michael McHugh who reflects on the past, the present and the future of the celebrity endowed local and global content-machine.
The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.
A three-year campaign supporting customers to discover their inner stylist and become interior creatives has led Homestyle magazine and Citta design store to claim the top content marketing prize in the Magazine Media Awards. Anna Bradley-Smith spoke to Nicholas Burrowes, general manager of The Pluto Group about the strategy and the impressive results.
ANZ, Pak’nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.
NZME is showing its support for the RSA’s annual Poppy Appeal with a campaign asking its readers and listeners to donate and #PinAPoppy to their social media pages.
Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what’s on the rise, what was impressive, things that need to stop and things marketers need to do more of.
Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.
Y&R New Zealand has announced Josh Moore has resigned and will leave the agency to pursue a new opportunity.
The Project has released a new campaign which aims to define its role as the 7pm news and current affairs show for viewers. The new launch aligns with the change of hosts as Jeremy Corbett fills the shoes of departing comedian Josh Thomson.
Industry happenings at Strategy Creative Christchurch, Century Film Studio, BlacklandPR and Bauer.
Ever feel rejected by your snobby cat? Dine and Colenso BBDO have come up with a solution – launching a new product, Creamy Treats, to bring cat and owners together, alongside a web app designed to help cat owners know if their pet is really rejecting them.
Kiwibank has bid farewell to its general manager of marketing communications Regan Savage by making him the centre of an ad.
Finalists for the 2018 Voyager Media Awards (formerly Canon Media Awards) have been announced and last year’s winners, New Zealand Herald, Weekend Herald and Stuff, are no doubt hoping for another successful night.
StopPress understands FCB has won the Samsung account in a six-way pitch, ousting the incumbent Colenso BBDO.
New Zealand agencies are showing off their excellence on the internet with a number of nominations in the 22nd Annual Webby Awards. Colenso BBDO, Y&R NZ and DDB NZ lead the way with three nominations each.
Meridian Energy has launched its latest campaign via Barnes, Catmur & Friends Dentsu fueling Kiwis to take on Norway in the uptake of electric vehicles.
