Drive past Ogilvy’s Parnell offices and you’ll notice a new look logo on show through the windows. In the wake of Ogilvy’s global announcement of a “re-founding” to serve as an integrated creative network, the New Zealand arm has rebranded accordingly.
KBR has announced a new exclusive partnership with an Aussie mobile marketing company Geronimo. We talked to managing director Grant Hyland to get the inside skinny on the deal, what it means for KBR’s capabilities and what’s next on the ambitious company’s agenda.
When NZ Marketing checked in with New Zealand’s out of home industry in its 2017 Media issue, it posited that perhaps the biggest challenge was audience measurement, with little progress having been made in introducing an industry-wide standard to measuring viewership, as Australia did in 2018. How has this changed? Graham Medcalf finds out.
Les Mills International has launched a new global campaign focusing on individuals mindsets as they do group fitness classes.
Way back to high school, I loved algebra and hated statistics. It wasn’t so much the numbers, it was the answers. Algebra was pure math. A+B=C. It’s always true. So B=C-A and A=C-B. Then you puzzle that out with a similar sum and you can actually prove stuff. Quadratic Equations. Yum. Meanwhile, statistics is applied math. It’s the ‘science’ of probability. The ‘answers’ run to multiple decimal places with ‘standard deviations’ and you never really know the “truth”. I reckon it’s way less satisfying. But that’s just me. More relevant here is why does this matter in marketing?
The first instalment of findings from last month’s StopPress/TRA survey is out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and here are the findings for the biggest stories of the year.
Z Energy is testing the agency waters and is thought to have put a number of accounts up for review.
Sealord, Phantom Labs, PHD and Ogilvy have combined to give a helping hand to commuters around the country by encouraging them to pick their own herb garnishes.
Specialist domestic violence prevention charity Shine is looking for a “strategic, creative and values-aligned” agency to help with its annual fundraising campaign ‘Light It Orange’.
Monster Valley director Karl Sheridan discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing advertising. Hear what they had to say and their solutions to some of the problems.
NZSki has unveiled three new campaign videos for each of its ski fields; The Remarkables, Mt Hutt, and Coronet Peak. It’s part of a wider strategy to give each mountain its own identity and is the first NZSki campaign since 2002. It aims to re-establish its position as a manager of each of the three mountains.
An escaping pet donkey called Kong is the star of Mitre 10’s latest campaign as the company changes its brand mission.
Bridget Lamont has been appointed chief marketing officer of Loyalty New Zealand, a new role which will see her report to chief executive, Lizzy Ryley.
People who like Signs of the Times might also like Auckland’s Cornwall Park. Parks. Green (at least hopefully) grass, tall trees, fresh(ish) air, (relative) peace. Signs. Words and pictures on them. Sometimes moving images. Of varying sizes. Also, dogs. Furry. Occasionally loud. Like to sniff things. 11/10 would pet again.
Creative agency Motion Sickness is shaking up the industry with more than just pretty pictures. Thriving at the intersection of production and creative strategy, its showreel from the past year includes the likes of Les Mills, Icebreaker, Scapegrace (previously known as Rogue Society) and NZ Avocado. Sam Stuchbury, founder and creative director at Motion Sickness and 2018 Forbes Asia 30 under 30 list-maker, shares his thoughts on producing quality content in today’s digital landscape.
Speight’s has launched a campaign extension called ‘Cheers Beers’ which allows Kiwis to thank their mates for good deeds with a personalised box of 12 Speight’s Gold Medal Ales.
Following KFC UK’s chicken shortage, the Colonel returns to screens there for the first time in 40 years.
Look at that, a listicle. Ask anyone in content marketing and they’ll say lists are great at getting clicks. It’s good advice. The world is full of it. But how do you find that great advice? How do you know who to trust? How do you stack the deck to get the best possible results from agencies and consultants? Michael Goldthorpe, managing partner of Hunch, starts with how you don’t.
TRA managing director Andrew Lewis explains its new Mainframe package as well as navigating a complex marketing environment, new cultural codes, what we can learn from new immigrants and the accuracy of social media sentiment.
As part of Idealog’s coverage of Vivid Sydney, editor Elly Strang headed along to Semi-Permanent Sydney to soak in some creative inspiration from heavyweights in the creative fields. One of those was none other than Nike’s vice president of creative concepts, Tinker Hatfield. Here’s some key takeaways on design from the man himself.
ATEED, New Zealand AIDS Foundation, Pak’nSave, and New World show us how it’s done.
Meridian has highlighted its support for KidsCan’s school programmes by using puppets to share stories of children’s experiences.
Auckland Tourism, Events and Economic Development (ATEED) has released a new campaign encouraging domestic tourists to experience and discover the region’s culinary offering during winter.
A new campaign released by the New Zealand Aids Foundation (NZAF) aims to flip the script on HIV, and encouraging men to stay safe, test often and treat early, as well as drop their load to end HIV.
Advertising has always been a dogfight with every agency aggressively competing with all the others in the market. But Damien Venuto discovers some of the dogs are now adopting a pack mentality as they fight for survival against a bigger enemy.
Mango’s managing director Claudia Macdonald discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
A good while ago I completed my undergrad at Victoria University. While that puts me in some sort of “highly qualified” percentile, it also makes me the least qualified person currently working at DOT Loves Data. And having come from advertising, the world of data analytics was a whole new space to navigate.
