As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly transparent reporting and real McCoy ROIs, digital is where it’s at and the big, beautiful brand-building productions of yesterday are well and truly becoming a thing of the past.
But is that actually the case? Have marketers really turned their backs on the big budget mainstream campaigns of old? Is there still a place in the market for the cinematic TVC? And are brands still willing to play the long-game of identity building?
Airbnb has launched a new feature – Experiences – in New Zealand for the first time, allowing entrepreneurial local hosts to put forward niche experiences people can’t find anywhere else. Idealog talks with New Zealand company manager Sam McDonagh about what this new feature means, how hosts can use the platform to become micro-entrepreneurs, and more.
Oceania Healthcare’s latest ad by Rainger & Rolfe harnesses the power of music.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Industry happenings at Pead PR, The Social Club and Energi.
Following a loss in its FY2017 results, TVNZ’s finances are on the rise again, with the company reporting net profit after tax up 265 percent to $5.1 million, and revenue up 0.6 percent to $318.5 million.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Sky TV has reported a $240.7 million loss in the year to June 2018, against a profit of $119.3 million. The profit, before a goodwill impairment charge, is an increase of 2.6 percent on the previous year.
NZME’s profit is down by more than half as revenue fell in challenging market conditions
Solar energy provider Sunergise has installed a solar PV system at Assembly in Auckland to power the creation of Colenso BBDO’s ad for the PepsiCo Sunbrites brand.
ASB’s Simon Tong has moved seats to the newly created role of executive general manager of digital, data and brand from his role as executive general manager of technology, innovation and payments.
Stuff has announced the appointment of Phillipa Cameron to the new executive role of chief customer officer (CCO).
In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Managing director at JustOne Ben Goodale takes a look at the increasing distrust of online data security and how to secure data privacy for future generations.
Augusto has welcomed Aimee McCammon its team as managing director alongside a plethora of new appointments as the agency’s New York office expands.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.
We asked the folks on the NZ Radio Facebook page to share their favourite ad jingles with us and here’s what they came up with.
TVNZ news presenter Greg Boyed has died while in Europe with his wife and youngest child.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
With his place in New Zealand’s magazine industry hall of fame firmly cemented, former colleagues and friends look back at the pioneering Warwick Roger, who died this week aged 72.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Industry happenings at GrownUps, The Mind Lab and Marketo.
A round of applause for Vodafone, Scapegrace by Rogue Society Distilling Co and Molenberg.
Ooh Media announces double-digit revenue growth for first half of 2017, Adshel New Zealand announces an expansion with the addition of ‘Adshel Live Panoramas’, APN Outdoor puts up a large format digital sign in Ponsonby and Halo Media launch a digital billboard in East Tamaki.
It’s time to dust off the leather jackets and the camo gear for BOTAB 2018 ‘Battle of the Renegades’, featuring nine agencies showing off their musical skills in the hope of coming out on top. Tickets are on sale now.
Following the announcement of the Webstar Magazine Media Awards Finalists, voting has opened for the Magshop People’s Choice Award.
Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing media. Hear what they had to say and their solutions to some of the problems.