News
Summer’s coming: The Warehouse launches refreshed TVCs
The Warehouse is taking a refreshed approach to its marketing, with its latest TVC by DDB promoting a new attitude and new goals for its customers.
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Movings & Shakings
Movings/Shakings: 14 September
Industry happenings at NZME, realestate.co.nz and Charm.
News
Take a look inside NZ Marketing’s ‘2018 Awards Issue’
Hot off the printers, the latest issue of NZ Marketing is out now featuring all the winners of the 2018 TVNZ-NZ Marketing Awards winners and a close look at the state of New Zealand’s marcomms landscape.
News
TVNZ-NZ Marketing Awards 2018: the New Zealand Automobile Association and AA Insurance crowned Supreme
Last night, at the Cordis Hotel, the New Zealand marketing industry celebrated the best in business. And while there was plenty of success on show, it was The New Zealand Automobile Association and AA Insurance that took out the Supreme Award, while Simon Jarvis from New Zealand Racing Board (TAB) was named Marketer of the Year.
News
The Compendium: 14 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Partner articles
Give us your brand’s wish list: How sponsors can get involved in the Farmers Santa Parade
“It’s the most wonderful time of the year” sang Andy Williams to ring in Christmas, and while his song referenced carolling out in the snow, New Zealand and its summer-weather don’t miss out on the fun. One of the local celebrations setting the Christmas tone is the Farmers Santa Parade.
News
2018 Winners
These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.
Opinion
Colleen Ryan explores the balanced diet of marketing
Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA partner Colleen Ryan takes a look at how brands need to get the balance of marketing just right.
Features
Follow the money, part two: Where New Zealand’s news media is finding pots of funding gold
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Partner articles
Kathmandu and Duffy all big names at the 27th Annual ACA Awards
The Australasian Catalogue Association (ACA) hosted its 27th Annual ACA Awards last Friday night highlighting a strong focus on effective marketing with the addition of new categories – Point of Sale, Customer Insights and Corporate Social Responsibility. New Zealand retailers entered in the open categories and taking on their Australian colleagues.
Opinion
The upside of alienation—Have your say
Was Nike’s ‘Dream Crazy’ campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look. PLUS: Share your thoughts.
Features
Can tech save te reo Māori? These entrepreneurs think so
As the proverb says, ko taku reo taku ohooho, ko taku reo taku mapihi mauria (“my language is my awakening, my language is the window to my soul”). And while there is plenty of attention being placed on our native tongue during Māori Language Week – and an increasing interest from Pākehā in learning the language – Census data shows the number of people who can hold a conversation in te reo Māori on the decline. Many are looking to new technologies for revitalisation – and in the hope that it could get new speakers on board, too.
News
Priceless: Specsavers finds the value of eyes
In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new ‘Priceless Eyes’ campaign via Cummins&Partners.
News
Te wiki o te reo Māori: see the brands embracing the country’s native tongue
The theme of year’s Māori Language Week is, ‘Kia Kaha Te Reo Māori’, which is about strengthening New Zealanders’ use and knowledge of the native language. With 2018 bringing with it a record number of Kiwis looking to learn te reo, we take a look at how brands are celebrating Te wiki o te reo Māori.
News
Ads of the week: 11 September
A round of applause for Lumino, VTNZ, The Warehouse, One Percent Collective and Toyota.
News
From the page to the screen: The New Zealand Book Council pushes books through popular films
The New Zealand Book Council (NZBC) is on a mission to improve the country’s literacy rates so it’s teamed up with Colenso BBDO to encourage Kiwi kids to read books that inspired their favourite movies.
Features
Follow the money, part one: Where New Zealand’s news media is finding pots of funding gold
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
News
VTNZ meets Mad Max in first campaign by FCB
VTNZ’s gone post-apocalyptic in a new brand platform, its first work with FCB, introducing its new (anti)hero Road Commander and his weapon-laden battlewagon.
News
Nielsen National Readership Survey: Kia Ora, NZ Herald, The Press, Taste and AA Directions are on the up
The Nielsen National Readership Survey figures for Q3 2017 – Q2 2018 have been released with happy news for some, and a tough road ahead for others.
Opinion
Greg Sampson takes a look at the tyranny of absolutes
Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA business director Greg Sampson takes a look at how the context is key.
News
Webstar Magazine Media Awards 2018: NZ Geographic takes home Supreme Magazine of the Year and Bauer’s Nicky Dewe wins Supreme Editor of the Year
Members of the New Zealand magazine industry were out in their finest last night at the Bruce Mason Theatre to celebrate the achievements of the past year at the 2018 Webstar Magazine Media Awards.
News
Subaru and BC&F Dentsu win 2018 Agency-Marketer Award for most successful partnership at APAC Marketing Awards
Subaru and BC&F Dentsu have been recognized for their 22-year partnership, with the pair declared the most successful marketing partnership across Asia-Pacific at the annual APAC Marketing Awards event.
News
Taking aim: Hyundai asks Tesla to lift its game, makes claim about top position
While he has been busy starting controversies and stroking his billions, a Tesla competitor has taken aim at Elon Musk.
News
Clare Curran’s resignation: ‘This pressure has become intolerable’
Broadcasting Minister Clare Curran has resigned as a Minister, saying the “pressure has become intolerable”.
News
Zavy + StopPress Social Scoreboard: How brands are generating positive sentiment by banning plastic
In this look at the Zavy + StopPress Social Scoreboard, we take a look at the importance of tying brand activity into issues New Zealanders care about.
Movings & Shakings
Movings/Shakings: 7 September
Industry happenings at Pead PR, NZME and Audacity PR.
News
The Compendium: 7 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Jim Moser stepping down as CEO of Clemenger Group New Zealand
Jim Moser, CEO of Clemenger Group New Zealand, is stepping down from his role after 10 years at the helm. He will be taking on a new Group role while Jim Gall takes over the CEO position.
News
When less effort is more: One Percent Collective and Sweetshop launch ‘Mike and Mandy’ campaign
Mike’s put almost nothing into everything he’s ever done, but, when he meets Mandy, he finds out that almost nothing can mean everything to someone else – just like the minimal effort it takes to be part of the One Percent Collective.
Partner articles
Reaching 75 percent of regional Kiwis each month
Josh Borthwick, Stuff’s new commercial director – direct & agency, takes a look at Stuff’s coverage outside New Zealand’s main centres.