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Wal Dumper on leading Subaru New Zealand
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Subaru New Zealand managing director Wal Dumper was one of this year’s TVNZ-NZ Marketing Awards’ finalists for the ‘Marketer of the Year’. We had a chat with him about how the brand has changed since he joined the company in 1996, why he got into marketing and how he runs his team.

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TVNZ-NZ Marketing Awards 2018: Hall of Fame inductee Kevin Bowler
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With a career spanning more than three decades and across multiple sectors, Kevin Bowler has worked hard to add value to businesses throughout his working life. From his days in marketing at Telecom to his time at the helm of Tourism New Zealand, Bowler has had a focus on leading the transition to digital and the modern world. Now the chief executive of My Food Bag, Bowler is the 2018 inductee into the TVNZ-NZ Marketing Hall of Fame.

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Two birds, one stone: Forest and Bird’s Bird Of The Year competition raises awareness and amuses the nation
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It was arguably the most heated election of 2017, with campaigners canvassing citizens tirelessly and debates around the watercooler reaching fever pitch. And it was not without its share of scandal, with fraudulent votes prompting an investigation to trace the IP address of the perpetrator. The political backstabbing and backdoor deals were all to elect one bird-brained candidate the winner: the kea. Now, Forest and Bird’s Bird Of The Year competition is back for another round. Communications advisor Caitlin Carew has a chat about how social media has become such an effective tool at raising awareness for our feathery endangered friends.

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Jack or Jacqueline: What do you know about your customers?
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Big data is everywhere. Information floods organisations constantly, coming from external and internal sources. However, there’s also increasing ability for organisations to extract value from information using AI. We speak to Jodie Sangster, CMO Lead at IBM Watson, about how AI will support the day-to-day life of marketers.

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