Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year’s TVNZ-NZ Marketing Awards Supreme Award winner.
Design and craft based television show – Design Junkies – has been allocated it’s second lot of funding from TVNZ. The spend comes following a successful first series – produced by Warner Bros. NZ – which sees a diverse bunch of designers upcycle junk into coffee tables, photoshoot props, and various other installations. In light of the release, the show is currently on the hunt for the crop of next designers, makers and artists to feature on the next edition.
Whittaker’s brand manager Hannah Gray knows the value of working her way up in the workplace. She started at the company in 2014 as the receptionist and four years on was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about finding her feet in the industry.
A round of applause for Got A Trade, The Warehouse and Air New Zealand.
The Warehouse Group has appointed data-driven letterbox marketing company ReachMedia to distribute mailers for the group’s family of brands.
Got A Trade and Ogilvy NZ have created an interactive ad which looks like a music video with the aim of attracting young Kiwis into trades and services.
As every retailer offering a loyalty programme knows, there’s no such thing as a free lunch. Truth Customer Academy shares how to consider the value exchange you’re really offering with your loyalty programme, and get the most out of your investment.
QMS NZ has announced an exclusive long-term strategic partnership with iSEE Digital, marking a significant step change in the New Zealand digital out-of-home landscape.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Pop-up Globe has launched its latest season with a series of creative campaigns, the first touting Richard III as a serial killer.
Industry happenings at Clemenger BBDO Wellington, Colenso BBDO, Ogilvy and Acquire.
The Warehouse has launched a ‘Sweet As’ campaign with familiar Kiwi legends for the new Scrabble edition, via DDB New Zealand.
Former FCB Media managing director Rufus Chuter has joined forces with former OMD chief digital officer Kris Hadley to launch a new strategy, technology and media management agency, Together.
TVNZ OnDemand has achieved a record 102 million streams in the last 12 months – the equivalent of every New Zealander streaming over 20 episodes of Shortland Street a year.*
The Warehouse Group’s chief digital officer Michelle Anderson is an experienced marketer with years of experience on the group’s different brands. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how The Warehouse Group’s approach to marketing has changed and the lessons learned along the way.
Following on from a protest on gender equality at the 2018 Best Awards, the organisers have created a directory that aims to showcase a diverse range of women designers from Aotearoa living anywhere in the world, of all social, cultural and ethnic backgrounds. As well as this, a series of workshops on diversity in design being hosted by DINZ and Design Assembly are about to kick off around the country. We talk with the Designers Speak (Up) founders about the movement to make New Zealand’s design community more inclusive.
Raph Roake represents one of many young talents in the design community who won accolades at the 2018 Best Awards. His work, ‘C.O.C.A Exposure Brand Identity and Website’ created alongside fellow students – Luke Hoban and Jeremy Hooper – was awarded two golden pins for student graphic and student interactive. And his solo project, ‘All design is a political act’, gained a silver in student graphic. Since these projects, Roake has stepped inside a few studios – Strategy Creative in Wellington and Inhouse in Auckland – and continues to craft his personal work during his spare time. Roake joins us over a measly cup of cold coffee to hear about the tensions and learnings from his transition into studio walls.
As the sponsor of the TVNZ-NZ Marketing ‘Marketer of the Year’, Energi thought it would ask the candidates how they are coping with today’s ‘Always On’ working lifestyle.
A round of applause for Biosecurity 2025, Summerset and Living Green.
As part of our Programmatic Guide, Jane Ormsby from Scroll Media takes a look at the future of programmatic and challenging agencies.
All Blacks Tours marketing executive Tom Belson has only got a couple of years in marketing under his belt, but he’s already established himself as one of the industry’s rising stars. One of the TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists, we chat with him about what drew him to marketing and how he wants to shape his career.
Idealog celebrated New Zealand’s wide array of creative individual last year when it launched ‘Idealog’s Most Creative’. This year it’s showcasing New Zealand’s most forward-thinking companies through ‘Idealog’s Most Innovative’.
Biosecurity 2025 has launched ‘Ko Tātou This Is Us’, a nationwide campaign designed to help New Zealanders understand and care about biosecurity.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Dozens of South Taranaki pensioners ditched the slippers and bingo in favour of laser strike weapons and virtual reality goggles at an Ageing Disgracefully event in Normanby on Monday.
Stuff New Zealand brand executive of new products Brittany Damon was one of this year’s TVNZ-NZ Marketing Awards’ finalists for ‘Rookie Marketers of the Year’. We talk to her about her contribution to Stuff, challenges she’s overcome and her advice for young marketers.
With opportunities in digital technology increasing and digital out-of-home revenue growing, StopPress sits down with Phil Clemas, co-founder and chief executive of Lumo, to talk challenges, revamping its website and scheduling.
The latest campaign from Summerset Retirement Villages aims to turn the stereotypes of retirement villages on their head.
As part of our Programmatic Guide, mobile-only advertising company Kargo talks about its offer to marketers, trust/transparency and engaging audiences consuming premium editorial content.
