News
Up-and-Comers: Josh Reiri-Allen, Carat New Zeland
We’ve given the mic to the industry’s future leaders. Josh Reiri-Allen, a senior digital manager at Carat New Zealand, shares his thoughts on adland.
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News
Commercial radio survey: Second 2019 results show growth not slowing down
The results of the second GfK Radio Survey for 2019 are out and MediaWorks and NZME both have plenty to shout about, as commercial radio continues to assert itself as a dominant media with New Zealand audiences.
Opinion
Gray Matters: the power of music in advertising
Gray Matters: Using music in advertising, the future of radio, where to next on social media, and taking sexism out of the industry.
News
The Burger Pizza: Hell surprises customers with plant-based meat
Part of its mission to introduce carnivores to meat-free options, Hell Pizza has taken customers by surprise with its latest meat-free concoction: the meat-free Burger Pizza.
Partner articles
The Psychology of Sound: Selling the sizzle
It’s one of our most sensitive senses – but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked.
But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?
Partner articles
Super Trial – The future of audience measurement
What a difference a decade and a half makes. With the announcement that Apple will shut down iTunes, its loved/loathed music platform, media commentators are doing something of a stocktake.
News
The Spinoff launches NZ’s first media membership programme
The Spinoff has announced the launch of The Spinoff Members, a new venture for the company and a first for a New Zealand media brand.
Features
The Radio Connection
What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?
News
Complicated is out, simple is in: Tower launches new campaign with BC&F Dentsu
Reading your insurance policy shouldn’t be like reading another language filled with jargon, according to the latest campaign from Tower Insurance by BC&F Dentsu.
News
Little Giant rebrands to Isobar NZ
Little Giant has today become Isobar New Zealand, completing its transition into the global agency network.
News
Lotto launches latest ‘Imagine’ instalment with DDB
Lotto New Zealand has released ‘Lost’, the fourth instalment of its ‘Imagine’ series with DDB. The series began in 2015 with ‘Pirate Ship’ and was followed by ‘Mum’s Wish’ in 2016 and the award-winning ‘Armoured Truck’ last year.
Opinion
Winning the Rising Star Award was the culmination of four years of mistakes
It probably seems weird to publish a piece titled like this after such a successful Beacons recently, but I’ve made a lot of mistakes in the last four years. Some of them were unavoidable (but taught me a lesson), some should have been avoided. Almost without exception, these happen because of rushing, or lack of process. Hopefully, this article will help you to avoid making the same mistakes – and remind me to repeat them a little less often too.
News
Cannes Lions 2019: Colenso BBDO ends festival with three Bronze
This year, local agencies have been seeing Bronze at Cannes and that trend continued over the weekend as Colenso BBDO took home three Bronze Lions.
News
Cannes Lions 2019: Clemenger BBDO scores Bronze
Clemenger BBDO has taken home a Bronze Lion overnight at Cannes.
News
The Compendium: 21 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Mystery solved: Hnry and FCB behind ‘Lost Receipt’ campaign
Tax and payment services company Hnry has revealed itself to be the company behind ‘The Lost Receipt’ campaign, which has popped up on billboards, radio ads and Instagram posts in the last week.
Movings & Shakings
Movings/Shakings: 21 June
Industry happenings at MBM, Socialites and Scroll Media.
News
Radio Awards 2019: ZM and Mike Hosking celebrate success
Last night, New Zealand’s radio talent stepped out from behind the microphones for the 2019 NZ Radio Awards. The big winners on the night were ZM, judged the Station of the Year – Network, and Mike Hosking, of Newstalk ZB, who once again took home the Best Talk Presenter – Breakfast or Drive.
Features
Smart speakers and radio – the perfect combination
At the start of radio week, it is pertinent to ask, “what opportunities for radio are there in the context of how other industries are embracing voice to create new opportunities for customers and clients?”
Opinion
Gray Matters: stereotypes, pitching and streaming ads
Graham Medcalf takes a look at the week that was, covering stereotypes in advertising,
News
Up-and-Comers: Heidi Thompson, Drum
We’ve given the mic to the industry’s future leaders. Heidi Thompson, an account director at Drum, shares her thoughts on adland.
News
Rebecca Tos appointed managing director of Merkle Australia and New Zealand
Merkle, Dentsu Aegis Network’s data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as managing director of Australia and New Zealand (ANZ).
News
Cannes Lions 2019: VMLY&R and FCB see bronze
VMLY&R has won two bronze Lions overnight at Cannes, with FCB also taking home a bronze also.
News
Good Morning World: Tourism NZ brand campaign welcomes all
With Aotearoa the first place to see the sun, Tourism New Zealand’s new brand campaign – ‘100% Pure Welcome – 100% Pure New Zealand’ – has New Zealanders sharing a ‘good morning world’ welcome message every morning for the next year.
StopPress exclusives
Whittaker’s wins May’s Ad Impact award
The month of May saw some really strong TV ad creative, but Whittaker’s has surpassed the competition to win the Colmar Brunton Ad Impact Award.
News
Cannes Lions 2019: Colenso BBDO takes home three Bronze
Colenso BBDO has taken home three Bronze Lions – two in the Film Craft category for ‘I’m Drinking It For You’ for DB Breweries with Sweetshop and Spark’s spot ‘Wedding’ with Finch Sydney. The third for ‘Kupu’ for Spark in the Digital Craft category.
Opinion
The four best business f***-ups I’ve made
Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years’ digital marketing experience in some of New Zealand’s top advertising agencies. However. that doesn’t mean she hasn’t made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she’s learnt from all her years in business – and the important lessons she learnt from them.
News
Cannes Lions 2019: Special Group claims first Lion for New Zealand
Overnight Special Group picked up the first Cannes Lion for New Zealand, with ‘Shark Bait’ for Uber Eats taking a bronze in the Outdoor category.