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Assisting agriculture: WAVE says thanks to NZ’s farmers
To thank New Zealand’s hardworking farmers and assist them with sustainability, WAVE Creative Communication and Overseer FM have launched a new digital campaign to promote their…
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TVNZ announces new general election debate schedule
With Covid putting its sticky fingers of influence on most events this year, the general election was not spared. TVNZ has announced the new schedule for…
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Special Group campaign named worlds most effective
Special Group’s ‘Good Morning World’ campaign for Tourism New Zealand has been named world’s most effective at the Global Effie Awards. The accolade is as rare…
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JCDecaux goes eco-friendly
In a move to further promote the sustainability of its business, JCDecaux has now introduced new environmentally friendly material for its billboards. Aptly titled ‘Future Banner’…
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ThinkTV & Nielsen introduce streaming meters
New Zealand’s media industry hits a new milestone this October with the introduction of a new system by ThinkTV and Nielsen, which is set to measure…
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NZME revenue falls for H1
NZME has released its half year results for 2020, showing a decrease in operating revenue yet still thanking Kiwis for their support through the country wide…
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Ads of the week: August 25
RTD’s, sparkling water and fake news, this week’s ads are a combination of originality and light-hearted humour. https://www.youtube.com/watch?time_continue=1&v=-yJZY_ME20A&feature=emb_logo Who is it for: Motion Sickness for Netsafe…
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Gaming for good: TBWA launches coast cleaning Playstation game
TBWA/Group’s Eleven has recently launched a unique video game that aims to support the Sustainable Coastlines organisation and maintain New Zealand’s renowned beauty. Created through Playstation…
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A Love Story: When mobile advertising met letterbox
A quick-fire download with ReachMedia Chief Customer Officer, Sam Saxton, on the latest in multi-channel marketing and a team who are knitting together the offline and…
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Movings / Shakings: August 25
New hires and inner moves for Chemistry, Isobar NZ and the newly created School Road Publishing. Hitesh Patel has joined Chemistry as its new account manager,…
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Fake news: Motion Sickness and Netsafe tackle misinformation
With the abundance of misinformation that circles the media, Motion Sickness has partnered with Netsafe to launch a humorous campaign that tackles fake news. Motion Sickness’…
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Rainger & Rolfe give insight into CMO uncertainty
Rainger & Rolfe have dived into the pressures of uncertainty CMO’s are facing in with a new internal report. The results showed obvious challenges, but also…
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OOHMAA: H1 revenue down 40%
It’s no surprise that in this year of uncertainty that OOH advertising would see a dip. OOHMAA have now reported the amount it decrease in the…
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Pitchblack plays God, Almighty
Pitchblack Partners have released its latest campaign for Almighty’s new holier-than-thou sparkling water range. Almighty’s latest OOH campaign, and dear I say catchy as fuck jingle,…
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Book em’: FCB wins NZ Police account
FCB NZ has been awarded the New Zealand Police account following a competitive pitching process. Stevie Weber, GM Strategy at FCB says “It’s a dream to…
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Clemenger Group NZ take environmental action
Clemenger Group New Zealand has been award a Toitū carbonreduce certification, awarded to those making a viable effort to reduce their carbon footprint. The group went…
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What happiness can teach us about marketing
To support the relaunch of Flybuys in June, Loyalty New Zealand commissioned a study into the state of happiness in New Zealand. The research, which was…
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Sparks fly with new Chemistry promotions
Chemistry has announced today three team promotions in the role of managing partners, Mel Moss and Penny Wolhuter, and senior account manager Roshani Mehta. The two…
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Modest marketing: Tui ditches the influencers
Tui is calling out the vain world of social media with the campaign and launch of its new RTD Tui Hard Soda. Nowadays most product launches…
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TVNZ-NZ Marketing Awards Night postponed
Due to changes in Auckland with regards to the Alert Level restrictions, NZ Marketing and the Marketing Association have taken the decision to postpone the TVNZ-NZ…
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Culture launches campaign celebrating Kiwi diversity
Social media and content agency Culture has released a campaign, Richer With Me, which explores and celebrates the diversity found in New Zealand. The campaign is…
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North & South names new team, publication to restart
North & South has announced today it’s new team in place under its new editor Rachel Morris who is returning to New Zealand from her position…
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Chris Lloyd steps into newly made MediaWorks role
Chris Lloyd has stepped into the new role of head of promotions, integration and events – radio (PIE) for MediaWorks. The new role is designed to…
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On Axis, industry advice, and inspiring creativity with Maria Devereux
Colenso’s Maria Devereux is an ode to a creative career, being at the helm of many award winning ideas, and now being dubbed the Convenor for…
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Meet Special Group’s new squeeze; Charlies
Special Group has been chosen by Charlies, the iconic New Zealand juice maker, to refresh the brand for the modern market. Charlie’s has been delivering some…
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Cluck off: Pitchblack and BK launch plant-based Rebel burger
When you’ve created a plant-based burger that tastes exactly like a regular burger then you’ve done your job well. Pitchblack Partners and Burger King have recently…
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IAB Q2 report shows social standing strong
The IAB New Zealand has released its digital advertising report showing decreases across most sectors besides social. Social media channel advertising was the standout for IAB’s…
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Sustainability is King: oOh!media takes us through the power of a sustainable focus
Leading New Zealand in out of home advertising, oOh!media are always looking at ways to improve. With a strong belief of eco practices, the company’s current…
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DDB wins entire portfolio for Goodman Fielder
DDB has been chosen as the creative agency to represent the entire portfolio of Goodman Fielder. The move follows a competitive pitch and will see DDB…
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Fantastic four as True welcomes new hires
Auckland agency True has swelled with four new hires across strategy, client management, content production and creative technology. Ruth Blair joins as Strategy Director Having spent…