News
Mango Communications Aotearoa rebrands
Mango Communications Aotearoa has announced it will rebrand as part Omnicom Oceania’s evolving communications offering.
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Media
Stuff Group to consolidate print operations in 2027
Stuff Group will consolidate its print operations in 2027, exiting its Petone print plant and moving operations to Christchurch.
Campaigns
Skinny turns phone calls into ad spots
Skinny is putting ads in its customers’ phone calls in exchange for the chance to win prizes – like a year’s supply of rotisserie chickens.
News
The Marketing Association’s #OnSocial conference is back
While it’s an industry built on screens, algorithms and scrolling, the Marketing Association’s social media conference focuses on real people.
Movings & Shakings
New staff and promotions at One Plus One
One Plus One Communications has appointed Kate Yule as senior account executive and promoted Sydnee Krum and Emily Hill.
Movings & Shakings
Together appoints new general manager strategy
Independent media agency Together has appointed Josh Hogg as general manager – strategy, operating from the Wellington office.
Awards
2026 Axis Awards winners announced
The Commercial Communications Council celebrated the 2026 AXIS Awards at Auckland’s Viaduct Event Centre on March 26.
News
PRINZ to celebrate top AUT student with Paul Dryden Award
The Public Relations Institute of New Zealand will award AUT’s top student in the Public Relations major with the Paul Dryden Tertiary Award.
News
QMS NZ partners with Comms Council and the Beacon Awards
QMS NZ has become the major sponsor of the Beacon Awards as part of a broader partnership with the Commercial Communications Council.
Movings & Shakings
OFX welcomes new chief marketing officer
Global finance company OFX has appointed Liz Lord as its new chief marketing officer, at a pivotal moment in the company’s evolution.
Movings & Shakings
Meliora acquires digital consultancy Backchat Media
International advisory firm Meliora is expanding across Asia-Pacific with the acquisition of Kiwi digital consultancy Backchat Media.
News
Brands bring the action to music festivals across Aotearoa
Brands are showing up at music festivals with more than just a logo. Live Nation’s Kristy Rosser shares what that looks like in 2026.
Campaigns
Testicular Cancer NZ and Colenso BBDO launch Lump Lottery
Testicular Cancer NZ, Colenso BBDO and Jac have joined forces to launch Lump Lottery this Testicular Cancer Awareness Month.
Awards
Special US named AdAge’s Independent Agency of the Year
Special’s US office is celebrating being named the 2026 Independent Agency of the Year by industry publication AdAge.
Awards
Mitre 10 and Quantum Jump win at APAC Loyalty Awards
Mitre 10 ‘Club discount days’ has won Best Loyalty Programme Short Term Marketing Initiative at the Asia Pacific Loyalty Awards.
Movings & Shakings
Bastion appoints new managing director, experience
Bastion has announced the appointment of Peter Filopoulos as managing director, experience, commencing in early April.
Awards
Kantar New Zealand amplifies Ad Impact Awards with AI tool
For years, the industry has argued about creativity versus effectiveness as if they sit on opposite sides of the table. They don’t.
Movings & Shakings
Australia’s Launchd acquires WeAreTenzing
Australian creator economy group Launchd has acquired Kiwi talent agency WeAreTenzing, giving local broader access to the Aussie market.
News
QMS New Zealand launches new market positioning
Out of home operator QMS New Zealand has gone to market with its new positioning as Aotearoa’s total OOH audience solution.
International
Around the World: PetSmart fumbles viral gift
Media expert Antony Young rounds up global media news. This week, PetSmart’s response to viral joke called “buzzkill”, rather than brand win.
News
NZ Marketing puts call out to agency founders
Are you a founder? NZ Marketing wants to hear from agency founders across Aotearoa for a special collector’s issue.
Awards
Meadow Fresh’s Fantasy Herd wins Kantar Ad Impact Award for February
Kantar says Meadow Fresh’s Fantasy Herd is a perfect case study in what modern creative effectiveness looks like.
Media
Shit You Should Care About’s Lucy Blakiston is Go Media Young NZer of the Year
Independent media leader Lucy Blakiston has been named the Go Media Young New Zealander of the Year, announced on March 19.
News
ASA ad spend figures raise important questions – OOHMAA CEO
Digital advertising now accounts for nearly three-quarters of ad spend here in Aotearoa, according to the latest figures from the ASA.
Campaigns
Hot Cross Buns tune gets orchestral refresh with Woolworths and dentsu
Woolworths and dentsu have taken the tune Hot Cross Buns to the next level, transforming it into a full orchestral performance.
News
Westpac NZ and Goldilocks announce new agency partnership
Westpac NZ has unveiled a partnership with Goldilocks, a purpose-built agency model designed to support the bank’s brand transformation.
Movings & Shakings
Sweetshop NZ welcomes Jesse James McElroy to the roster
The Sweetshop has welcomed Jesse James McElroy to its roster for commercial, branded and short-form projects across Aotearoa.
News
The Attention Seeker appoints The Optimisers to lead AI search strategy
Australasia’s organic social media agency The Attention Seeker has appointed The Optimisers as its AI search and discovery partner.
Movings & Shakings
Dentsu ANZ appoints new chief data and technology officer
Dentsu ANZ has announced the appointment of Danica Bellchambers as chief data & technology officer, commencing May 11.
Partner articles
The marketing channel wellness brands are doubling down on
As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.