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OFX welcomes new chief marketing officer
Liz Lord is the new chief marketing officer at OFX
Global finance company OFX has appointed Liz Lord as its new chief marketing officer.
Chief growth officer Josh Goines says this apointment comes at a pivotal moment in the company’s evolution, as it transitions from an international payments specialist into a broader financial operations platform for businesses.
OFX is also seeing increased demand from businesses seeking greater control over cross-border payments, spend and cash flow management.
OFX began in Australia in 1998 and now has offices across the world, including in Aotearoa, the UK, Canada, the US and Singapore.
“We are thrilled to welcome Liz at a pivotal moment in our evolution,” says Goines. “Her track record of building standout brands and delivering commercial results, especially in digital transformation and customer acquisition, will be invaluable. It’s the right leadership at the right time.”
She will lead global brand, customer acquisition and go-to-market strategy across OFX’s expanding suite of business solutions.
Clear opportunity to simplify
Lord brings more than two decades of experience in digital payments and financial services marketing. She previously served as CMO of PayPal Australia, where she led brand and commercial initiatives. Most recently, Lord ran a marketing consultancy business, advising businesses on growth strategy and customer engagement.
Lord says the opportunity lies in helping businesses simplify the way they manage cross-border business payments and financial operations.
“Many businesses still manage cross-border payments, cards and expenses in disconnected systems. OFX has a clear opportunity to simplify that complexity. The combination of digital capability and human expertise is a genuine point of difference.
“My focus is to ensure customers understand the breadth of what OFX now offers and the practical value it delivers to finance teams.”
