Mitre 10 Club’s ‘Discount days’ initiative, developed with Quantum Jump, has won Best Loyalty Programme Short Term Marketing Initiative at the Asia Pacific Loyalty Awards, held in Melbourne last week.
The initiative was among just four finalists in the Best Use of Multi-Channel Communications category, placing it among the top-performing loyalty initiatives in the region.
Following the success of the pilot event in April 2025 and a second event in October, ‘Club discount days’ has quickly become an integral part of Mitre 10 Club’s wider offering, with the third event taking place earlier this month.
A core pillar of the club experience
Commenting on the win, Jodie Swafford, Mitre 10 head of loyalty and partnerships, says: “It’s great to get this recognition for the success of ‘Club discount days’. What began as a simple idea has quickly grown into a core pillar of our club experience, showing the power of recognising customer need and delivering relevant value.”
Quantum Jump CEO Ben Goodale adds: “‘Club discount days’ was a superbly executed retail promotion using loyalty principles, enriching customer engagement and adding value to Mitre 10 Club membership.
“Loyalty programmes are more than just rewards and points, they are also about how the brand turns up usefully and relevantly. These awards are tough to win, and it’s a credit to the Mitre 10 and QJ teams to be recognised as best in class in the APAC region”.
Go from strength to strength
Mitre 10 Club is a communications programme that connects with thousands of Kiwi customers on a weekly basis.
The programme provides inspiration on all things DIY and gardening, rich content, exclusive offers and expert advice. It has been running since 2021 and has continued to go from strength to strength over that time.
‘Club discount days’ is also a finalist for Best Short Term Loyalty Initiative Worldwide in the International Loyalty Awards. This takes place on April 30 in Atlanta, USA.
