Movings & Shakings
Bastion appoints new managing director, experience
Bastion has announced the appointment of Peter Filopoulos as managing director, experience, commencing in early April.
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Awards
Kantar New Zealand amplifies Ad Impact Awards with AI tool
For years, the industry has argued about creativity versus effectiveness as if they sit on opposite sides of the table. They don’t.
Movings & Shakings
Australia’s Launchd acquires WeAreTenzing
Australian creator economy group Launchd has acquired Kiwi talent agency WeAreTenzing, giving local broader access to the Aussie market.
News
QMS New Zealand launches new market positioning
Out of home operator QMS New Zealand has gone to market with its new positioning as Aotearoa’s total OOH audience solution.
International
Around the World: PetSmart fumbles viral gift
Media expert Antony Young rounds up global media news. This week, PetSmart’s response to viral joke called “buzzkill”, rather than brand win.
News
NZ Marketing puts call out to agency founders
Are you a founder? NZ Marketing wants to hear from agency founders across Aotearoa for a special collector’s issue.
Awards
Meadow Fresh’s Fantasy Herd wins Kantar Ad Impact Award for February
Kantar says Meadow Fresh’s Fantasy Herd is a perfect case study in what modern creative effectiveness looks like.
Media
Shit You Should Care About’s Lucy Blakiston is Go Media Young NZer of the Year
Independent media leader Lucy Blakiston has been named the Go Media Young New Zealander of the Year, announced on March 19.
News
ASA ad spend figures raise important questions – OOHMAA CEO
Digital advertising now accounts for nearly three-quarters of ad spend here in Aotearoa, according to the latest figures from the ASA.
Campaigns
Hot Cross Buns tune gets orchestral refresh with Woolworths and dentsu
Woolworths and dentsu have taken the tune Hot Cross Buns to the next level, transforming it into a full orchestral performance.
News
Westpac NZ and Goldilocks announce new agency partnership
Westpac NZ has unveiled a partnership with Goldilocks, a purpose-built agency model designed to support the bank’s brand transformation.
Movings & Shakings
Sweetshop NZ welcomes Jesse James McElroy to the roster
The Sweetshop has welcomed Jesse James McElroy to its roster for commercial, branded and short-form projects across Aotearoa.
News
The Attention Seeker appoints The Optimisers to lead AI search strategy
Australasia’s organic social media agency The Attention Seeker has appointed The Optimisers as its AI search and discovery partner.
Movings & Shakings
Dentsu ANZ appoints new chief data and technology officer
Dentsu ANZ has announced the appointment of Danica Bellchambers as chief data & technology officer, commencing May 11.
Partner articles
The marketing channel wellness brands are doubling down on
As the industry debates AI agents, synthetic creative and ever-smarter optimisation tools, wellness brands are quietly reinvesting elsewhere.
Media
NZME announces 2025 Imprint Awards winner
New Zealand Media and Entertainment has announced McCann New Zealand as the winner of the 2025 Imprint Awards for the second year in a row.
Campaigns
McCann and Huggies show power of nappies to protect Expensive Sh*t
McCann’s latest work for Huggies is aiming to remove the fear of nappy blowouts – common anxiety among parents.
Awards
Motion Sickness named Independent Agency of the Year at Spikes Asia
Motion Sickness received the Grand Prix for Good and was named Independent Agency of the Year at the 2026 Spikes Asia Awards.
Movings & Shakings
Thrive PR welcomes former DDB chairman
Former global chairman of DDB Worldwide, Marty O’Halloran, has joined Thrive PR and Communications AU/NZ in a strategic advisory role.
Media
Are Media titles reach over 1.9 million per month – Nielsen
Are Media New Zealand is celebrating the latest Nielsen readership survey which show its titles now reach over 1.9 million readers per month.
Media
A Q&A with QMS NZ’s national sales director Ben Gibb
QMS NZ’s national sales director Ben Gibb shares his views on the current OOH market and the company’s future prospects.
News
Federation expands into Wellington and appoints new managing partner
Federation has announced the launch of its Wellington office and the appointment of Aaron White as managing partner.
Movings & Shakings
Former Stuff senior leader Janine Fenwick joins Contented
Christchurch-based AI startup Contented has appointed Stuff senior leader Janine Fenwick as its head of brand and content.
News
WPP claims top spot on WARC Creative 100 for fourth consecutive year
For a fourth consecutive year, WPP has been named the most creative company on WARC’s 2026 Creative 100 List.
Awards
YouTube NZ Marketing Awards 2026 call for entries is open
It’s time to show off your best marketing achievements as the YouTube NZ Marketing Awards call for entries officially opens.
News
Vast Billboards unveils OOH ad insights in regional markets
Outdoor advertising company Vast Billboards has launched new research on the growing impact of out of home in regional markets.
News
Growing Up in New Zealand enters a new digital era via Daylight
The Growing Up in New Zealand longitudinal cohort study has launched a new digital platform, developed by Daylight.
Movings & Shakings
The Research Agency announces new Aussie HQ and senior promotions
The Australian arm of The Research Agency has announced a wave of senior promotions and a move into a new Sydney headquarters.
Campaigns
Chemistry powers first major brand campaign for Powerco
Powerco and Chemistry have launched a new brand campaign highlighting the vital, overlooked role that Powerco plays in its communities.
Media
Dish is No1 paid-for magazine in NZ – Roy Morgan
Dish magazine is claiming the title of No1 paid-for magazine in Aotearoa, as the December 2025 Roy Morgan readership results are released.