Get the latest direct to your inbox twice a week. Sign up today. 
WPP claims top spot on WARC Creative 100 for fourth consecutive year
For a fourth consecutive year, WPP has been named the most creative company on WARC‘s 2026 Creative 100 List.
The list ranks the most awarded companies and campaigns for creativity from around the globe. WPP Creative’s global agencies once again demonstrated their excellence, with Ogilvy named the Network of the Year for the sixth consecutive year, alongside VML ranking third amongst the top 50 networks. AKQA also featured prominently, placing amongst the top 30 networks worldwide.
Industry-leading work
Ogilvy Singapore and Vaseline’s ‘Vaseline Verified’ campaign placed in the top four creative campaign globally, lauded for its impactful and original execution.
The campaign transformed viral user-generated hacks into scientifically validated truths, showcasing Vaseline Jelly’s versatility with a social campaign that emphasised authenticity and celebrated consumer ingenuity.
The depth of WPP’s global creative talent was also on display in the agencies category, with 12 WPP agencies appearing in the global top 50: VML New York, Ogilvy New York, DAVID Madrid, Ogilvy Singapore, Ogilvy Mumbai, DAVID New York, VML Kansas City, Circus Grey Lima, VML Madrid, Ogilvy Health New York, VML Mexico City and VML Paris.
Believe in the power of creativity
Rob Reilly, WPP’s chief creative officer, says: “Our continued recognition in the WARC Creative 100 is a testament to WPP’s incredible talent and the hard work of our dedicated teams globally.
“While awards represent the visible tip of the iceberg, we fundamentally believe in the power of creativity to shape culture and drive profound, sustainable growth for our client partners.
“This commitment to delivering real-world impact for the world’s most iconic brands is what truly defines our success.”
