New Zealand agencies won two medals at the WARC APAC Awards 2025.
This year, the jury awarded five gold, seven silver and eight bronze accolades. Australia took home the most wins with eight awards, followed by India with seven, Singapore with three and New Zealand with two.
2degress and TBWA\NZ‘s ‘Good Tings’ campaign won silver in the Cultural Impact category, while PAK’nSAVE and FCB’s Stickman campaign earned silver in the Long-term Growth category.
The APAC jury included top industry experts from across the region. They followed a rigorous judging process, using the Creative Effectiveness and B2B Effectiveness Ladders. These tools provide a consistent approach and global language to benchmark effectiveness.
Commenting on the winners, Matt Che, Jury Chair of the WARC APAC Awards and CMO of Budweiser APAC, says: “This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems. The jury was not just inspired – Asia’s rewriting the playbook, and we were all taking notes!”
The winners list
| Category | Campaign |
|---|---|
| Brand Purpose | |
| Silver | * Vaseline transition body lotion · Vaseline · Ogilvy, Singapore · Singapore |
| Business-to-Business | |
| Silver | * Re-engineering agriculture to make farms a level playing field · Lay’s · Leo, Mumbai · India |
| Channel Pioneer | |
| Gold | * Fitchix · Honest Eggs Co · Melbourne / VML, Sydney · Australia |
| Bronze | * Flipkart hijack · Flipkart · Leo, Mumbai · India |
| Cultural Impact | |
| Silver | * Good Tings – How 2degrees expanded its fight to make New Zealand a fairer place to live · 2degrees · TBWA\New Zealand, Auckland · New Zealand * Period science for moms · P&G Whisper · Leo, Mumbai · India |
| Customer Experience | |
| Silver | * My Birthday Song · Mondelez India · Ogilvy, Mumbai · India |
| Bronze | * Virtual Pro · Rip Curl · VML, Sydney · Australia |
| Instant Impact | |
| Gold | * How XXXX turned “The Pride of Queensland” to gold · XXXX · Thinkerbell, Sydney · Australia |
| Bronze | * How uniting generations saw Australian Lamb enjoy results for the ages · Meat and Livestock Australia · The Monkeys | Accenture Song, Sydney · Australia * Never eat dirt again · Uber · Special, Sydney · Australia * The launch of GoMo databank · GoMo · Publicis Chemistry, Singapore · Singapore |
| Long-term Growth | |
| Silver | * Stickman · PAK’nSAVE · FCB New Zealand, Auckland · New Zealand |
| Bronze | * How the unofficial state of the nation saw Australian lamb leap to new heights · Meat and Livestock Australia · The Monkeys | Accenture Song, Sydney · Australia * Get almost almost anything · Uber Eats · Special, Sydney · Australia |
| Partnerships & Sponsorships | |
| Gold | * How Spotify created an artist movement to make India pay for music · Spotify · Leo, Mumbai · India |
| Strategic Thinking | |
| Gold | * Growing IKEA by shifting India’s lens on home furnishing · IKEA · Leo, Mumbai · India |
| Silver | * Australia’s second car · Carshare · Special, Sydney · Australia |
| Bronze | * The underdog that redefined the LCC category · Scoot · VML, Singapore · Singapore |
| Use of Data | |
| Gold | * Turf Finder · Gatorade · Leo, Mumbai, India · India |
No medal is awarded in the Channel Integration category.
Taking the win beyond APAC
The Gold winners will automatically progress to compete at the global level.
A Grand Prix awarding jury, made up of all the regional jury chairs from APAC, Europe, Latin America, Middle East & Africa and North America, along with other regional judges, will award the coveted WARC Grands Prix.
Now in their fifth year, the awards, in association with Cannes Lions, honour marketing and strategic effectiveness.
The Grands Prix will be revealed on May 13.
