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NZME announces exclusive partnership with Netball New Zealand
New Zealand Media and Entertainment (NZME) is proud to announce an exclusive multi-year media partnership with Netball New Zealand. The partnership includes the Silver Ferns, the ANZ Premiership competition and all six ANZ Premiership teams.
The comprehensive partnership also spans NZME’s multi-channel media portfolio across its audio, print, digital and OneRoof real estate platforms, creating unprecedented exposure for netball across New Zealand.
The Hits radio network will lead the partnership, creating significant opportunities to engage with their target audience while supporting local netball communities. The Hits hosts will also feature prominently on game days, bringing fans closer to the action both on and off the court.
Committed to supporting the Kiwi sporting community
Emily Travers, NZME head of commercial sport, partnerships & events, says the partnership represents a perfect alignment between NZME’s audience growth strategy and its commitment to supporting New Zealand’s sporting community.
“Netball has such a strong presence in communities throughout the country, and we’re excited to help amplify the sport’s visibility while creating engaging content for our audiences across all our platforms. This new partnership also creates valuable opportunities for our advertising clients, allowing them to leverage netball-related content and audiences across NZME’s extensive media network,” she says.
Netball New Zealand CEO Jennie Wylie says: “Partnering with NZME gives us unprecedented reach across multiple media channels to share the stories of our athletes, teams and competitions. This collaboration will help us achieve our objectives of growing the netball community while bringing fans closer to the sport they love.
“With more than 145,000 registered netball players in New Zealand and its position as the highest participation sport in secondary schools, netball continues to be a cornerstone of the country’s sporting landscape. The sport is also seeing increasing participation from men, reflecting its evolving appeal across diverse demographics.”
Complementing this partnership, NZME and the Newstalk ZB podcast network has also launched a new weekly netball podcast called Inside Netball. The podcast features former Silver Ferns Adine Wilson and Anna Stanley, along with renowned netball commentator and Newstalk ZB journalist Jenny Woods.
