Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what TVNZ’s general manager of marketing Sarah Finnie thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what True’s creative directors Dom Antelme and Ian Sweeney thought about 2015.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Mango’s Claudia Macdonald thought about 2015.
It’s the last day of StopPress for 2015 before we switch into robo-media summer posting mode and because there just aren’t enough Year in Review articles being published at the moment—and in keeping with our annual tradition—we’re going to blast you with a few to kick things off. First up, Saatchi & Saatchi dual executive creative directors Gus Roberts and Corey Chalmers.
To celebrate the launch of a new book featuring a who’s who of the marketing world sharing their stories about the ‘larger-than-life and times of David ‘Devo’ Walden”, we’re republishing the entry from his long-time partner in crime at Whybin\TBWA, Andy Blood.
Corey Chalmers recently attended a Creative Leaders’ Retreat run by the One Club. And he quickly learned that there’s no quick fix to future-proofing creative businesses.
Innovation is often revered as an esoteric art form, which only a few geniuses are privy to. But Andrew Lewis argues that everything isn’t as mystical as it seems.
Behavioural science insights are hugely relevant for marketers, but it can be a challenge to shift from anecdotes to action. Renee Jaine shares thoughts on how savvy marketers can succeed in doing this.
For years brands have been at ‘arms length’ and somewhat out of touch with the reality of the customer experience, says Jenene Crossan. But influencer marketing, which is driven by brands shifting away from push-style ads towards ‘an enhanced word of mouth strategy’, has the ability to change that.
Because digital has become ubiquitous and a normalised part of everyday life, some are questioning whether we still need specialist digital agencies. Andrew Hawley defends his kind.
As the founder of a few companies, Jenene Crossan often gets asked to explain the traits required to succeed. She’s given a range of different answers, from bravery to persistence to bossiness. But she says you can’t underestimate the importance of just starting blindly and being comfortable with your own vulnerability.
With the advent of automated buying, there’s a growing consensus that marketing communications need to be short and snappy. But after walking in on four young creatives huddled around a laptop, DDB chief creative officer Damon Stapleton learnt that longer form storytelling is far from dead.
It’s readily accepted that content is king. However when it comes to the question of what typeface that content should be in, the debate between client and designer can often be surprisingly subjective, writes Brian Slade.
The latest wave of transformative digital services has the potential to change lives to an extent far beyond the disruption caused by the previous two waves, desktop web in the 1990s and mobile in the 2000s, says Accenture Interactive’s Michael Buckley.
With banner blindness and ad-blocking software on the rise, native advertising is growing rapidly. And while there are plenty of thorny issues, Young & Shand co-founder Ben Young thinks that’s a good thing for marketers.
Claudia Batten is currently on the Better by Design Study Tour in the US along with a number of other Kiwi overachievers and she says the success of Contently—and the attitude of its founder Shane Snow—shows that marketing now needs to come from a place of integrity and sincerity.
NZ Retail/The Register editor Sarah Dunn reckons there might be more to selfie culture than meets the eye.
This month Idealog magazine published its 60th edition. A decade in publishing is an achievement worth celebrating—especially this decade—but co-founder Vincent Heeringa knows things need to keep changing if it’s to last another ten. Here’s his manifesto for the next ten years—and he believes the rules also apply to media in general.