Why are the likes of Google and Facebook acting so altruistically and exploring options to provide internet access around the world? And what do their movements mean for the traditional telcos and marketers? Anthony Gardiner looks at what is destined to be a highly disruptive journey.

Ogilvy & Mather’s executive director reckons not-for-profit organisations don’t necessarily need massive budgets to reach broad audiences. They just need to be smart when it comes to using digital channels.

Paul Catmur on the difficulty advertisers face in the fickle digital age to compete with all the cats, celebrities and Blackburn self-pleasurers out there.

Dentsu Aegis’ Robert Harvey argues that while Kanye West was able to interrupt his way into the public consciousness only a few years ago, the age of interruption is coming to an end and brands increasingly should aim to be the thing audiences are interested in.

Having worked at TBWA\ from 2005 to 2010 alongside David Walden, Michael Goldthorpe was asked to share a few words about his mentor and friend at last night’s Effie Awards, which fell on the same day as Devo’s unsurprisingly well-attended and colourful funeral. And he decided to let Devo’s words, which serve as the introduction to a book that will be available to buy soon, do most of the talking.

Michael Goldthorpe reckons Tumblr might be stepping on the toes of a few copyright holders. So is there anything the industry can do about it or is it just a sign of changing times?

Online browsing through smartphones is exploding in the local market. But Sizmek’s Carolyn Bollaci believes there’s a disconnect between the level of consumption and the quality of the ads being served.

Contagion’s Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.

Rob Limb argues that while the terms ‘precision’, ‘predictability’, ‘fact-based decision making’ and ‘real-time contextual automation’ are thrown around freely, marketers should still be focusing on the customers behind the numbers and ad tech.

Back in the early days of the internet, pop-up ads started, well, popping up. Originally, they were seen as a way for advertisers to fight against the early stages of banner blindness and get in front of users without being directly attached to the content of a website. But readers found them intrusive and annoying and, eventually, technology was developed to block them. And it’s happening again as Ad Blocking software grows in popularity. So are the supposed evils of online advertising worthy of drastic action? Or is it another unfair stake in the heart of publishers already dealing with a digitally-inspired existential crisis?

Having already covered all aspects of retargeting from the basic to specialised in the Get with the Program(matic) series, AdRoll’s Ben Sharp looks at how marketers can measure their results more effectively.