A US law firm has got creative with two of life’s not-so-good things: divorce and non-existent YouTube videos. And the videos wouldn’t be complete without a hint of celebrity.
A US law firm has got creative with two of life’s not-so-good things: divorce and non-existent YouTube videos. And the videos wouldn’t be complete without a hint of celebrity.
The Christmas shopping season saw more Kiwis go online for purchases, but the rate of online spending growth by New Zealanders on Christmas Day was higher for retailers whose sites are based offshore than for locals, according to BNZ and Marketview’s latest provisional figures.
Changes at Saatchi & Saatchi, Tourism Malaysia, Fairfax, The Edge and Hanmer Springs, new business for Sputnik and Pead PR, Fonterra’s rumoured new sponsorship, RIP Richard Clark, kudos for Belowtheline and Award School returns.
Westpac has had nearly 30,000 YouTube views of a promotional clip for its UK Global App challenge, which calls on British geeks to test their adventurous mettle downunder.
In a new series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the first segment, we chat to Jamie Frater, the founder of Listverse.
A look back at the advertising published in the 2 January 1900 edition of the Otago Daily Times provides a glimpse at the cost of living, the advertising standards and the creative motivations that pervaded the early 20th century.
Late last year, StopPress covered the efforts of a team of Kiwi creatives who entered the Doritos “Crash the Superbowl’ competition, which invited ad makers the world over to vie for a chance to have their original ad appear during the Superbowl. Although the Kiwis didn’t make the final cut, the five shortlisted entries are definitely worth a watch.
Sometimes poignant, sometimes inspirational, the 2013 awards compilation from Getty Images offers a series of snapshots that captures the highs and lows of the human experience in a way that is only possible through the laconic medium of photography. Portraits of animal cruelty, political snapshots, sporting action pics, war photography and eerie juxtapositions appear alongside the more commonly seen photographs of natural wonders, artistic poses and press shots.
There was plenty of excitement about the Share a Coke campaign, which offered punters a personalised can and tapped into the powerful narcissistic tendencies of the modern age. And Pernod Ricard brand Jacob’s Creek is offering something of a grown-up equivalent, with a pop-up winemaking experience in Auckland where customers can taste and combine up to four of the label’s most popular varieties to make their own red or white blend.
In order to dispel a few myths, McDonald’s New Zealand has recently embraced honesty—and followed in the footsteps of Canada—by inviting people to ask them some tough questions. And The Onion has obviously been inspired by that decision, as evidenced by a deeply philosophical fake ad it generously created for the brand that features “grainy, rapidly shifting images of raw ground beef, masticated hamburger, livestock, a fornicating couple and static”.
Given that the lines between the physical and digital worlds are becoming increasingly blurred, Ajax has decided to transpose its real-world cleaning methods into the internet with a new campaign that promises to help you clean up your social media life.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
From the rise of e-commerce to social media usage to online media stats to smartphone penetration, it was another year of huge digital growth in 2013. And where there are consumers, there will be agencies, clients and publishers trying to get in front of them. Spark’s digital and social arm PHDiQ nabbed a host of awards for its campaigns last year and welcomed Jane Stanley to the position of managing director after Alysha Delany shifted to MBM. Here are her thoughts.
Every year, The Poynter Institute chronicles some of the errors made by the world’s media—and the ensuing corrections. Some are serious mistakes and have serious repercussions, like the Error of the Year given to 60 Minutes for its flawed Benghazi report. But most veer towards the comical. Either way, 2013’s lot are worth a read.
Another successful year of moulding, shaping and nurturing young minds and preparing them for a life of advertising, with 100 percent of the students now in jobs. Media Design School’s Kate Humphries shares her thoughts.
Back in 1964, sci-fi writer and biochemistry professor Isaac Asimov wrote an article for The New York Times predicting what life might be like in 2014. He got a few things right (although he was off in other areas, but humans do tend to remember the hits and overlook the many misses of futurists and psychics, something often known as the Jeane Dixon effect). And while there’s no doubt we live in a remarkable age, filled with an array of remarkable innovations designed to make our lives easier, we’re still obviously a long way from cracking the audio-to-text puzzle, as this transcript of an interview Vincent Heeringa recently gave to James Hurman that was converted by an automated online service attests.
McDonald’s made a big song and dance about the launch of its lamb burger last year before removing it from the menu due to poor sales. But that hasn’t stopped Burger King from trying, and it’s playing up the premium nature of its new King’s Collection product and aiming to show that “every man can eat like he’s rich, including the rich” with the help of its new spokestoffs: the frightfully wealthy stereotypical British aristocrats Sir Roger Poppincock and Baron von Cravat.
Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.
With ever better visuals, characters and stories, and even the addition of things like scents, games are getting more and more real. In its new TVC by Crispin, Porter and Bogusky, Microsoft warns obsessed gamers just how real things are getting.
What happens when engineers and artists come together? No, it’s not engineer/artist babies, it’s creative new products. Sony wants to show us that hardware is all about feelings.
Some of us like to ask friends and family before we buy something, others spend hours browsing websites and catalogues before they hit the shops. Now furniture retailer Ikea has an alternative with an app that uses the Chinese signs of the Zodiac to make recommendations.
Apple is harnessing the value of poetry in a new ad that aims to promote the iPad Air. The 90-second spot couples an excerpt spoken by Robin Williams in the Dead Poets Society with video footage that showcases the splendour of human endeavour. PLUS: see which other brands have dabbled in verse to flog products.
After cancelling its expensive output deal with 20th Century Fox, just as it had with the other big studios, MediaWorks was forced to stop screening some of its most popular shows in November last year. But in late December it announced it had struck up a new relationship with the big US studio that will see many of the shows it lost returning this year, although they won’t all be back, because Sky has nabbed some of the studio’s big shows for itself.
Running with Scissors used much of 2013 injecting new life into some renowned Kiwi brands and ushering a few new names onto the market. In addition to revamping Heinz Wattie’s tomato sauce, Whitlock & Sons and Pagani, the RwS team also introduced Orchard Thieves cider to Kiwi shelves. And to top it all off, the company also opened doors to its new London office. Now it’s over to head of business Roger Shakes for his thoughts.
In New Zealand, Duracell clutched at straws with its follow-up to the All Blacks sponsorship launch ad by saying “when the All Blacks want to play at their best, there is only one battery they trust”. But in the US, Duracell and Saatchi & Saatchi have taken a more realistic and much more inspiring approach for its latest sponsorship push by telling the story of Derrick Cole, the first legally deaf player to be part of an NFL offense.
Samsung Singapore has released a new app that stops phones from receiving phone calls, text messages or social media notifications when people are travelling at faster than 20 kilometres per hour. PLUS: check out the Yellow Jacket (stun gun) iPhone case.
The ad that portrays Nescafe’s Dolce Gusto Melody coffee machine as a work of art has won the Colmar Brunton Ad Impact Award for last November. Colmar Brunton noted the TVC’s brand impact and a dash of frothy humour.
Last year, Barnes Catmur and Friends finally ended Aussie dominance at the Campaign Asia Pacific Awards by becoming the first Kiwi agency to win the Australia/New Zealand Independent Agency of the Year category. In addition to this, the consistent indy team won the Battle of the Ad Bands, showing that its creative streak also extends into other disciplines. Given that the agency spent 2013 moving from strength to strength, it comes as no surprise that managing partner Daniel Barnes was positive, albeit laconic, in his assessment of the year.
Father Time was shown begrudgingly accepting his obsolescence in the face of MySky technology last year. And he’s back in two new spots by DDB NZ and Exit Films that show he’s still enjoying its time-shifting power.
Media companies around the world are increasingly trying to cut out the middle men and profit from clients’ thirst for content. TVNZ’s in-house production team at Blacksand is no different and, as well as doing plenty of quality work for the mothership, like the launch of and promotional campaign for Seven Sharp and the Shortland Street end of year campaign, it’s doing a lot more work on production partnerships, like Telecom’s ‘Tech in a Sec’ and Mitre 10’s ‘Easy As’. Here’s Blacksand’s executive creative director Jens Hertzum’s highlight reel for last year.