Father Time was shown begrudgingly accepting his obsolescence in the face of MySky technology last year. And he’s back in two new spots by DDB NZ and Exit Films that show he’s still enjoying its time-shifting power.
In the first spot, the bearded one takes his remote to the street and tries to live pause and rewind in real life as he pleases, with varying degrees of success, and in the second he gets in touch with his feminine, Kardashian-loving side and prepares for a pyjama party for one (good to see one of the clock shop ladies reprising her role—and her quote—from the first ad).
This campaign for MySky, a product that is helping the broadcaster maintain its revenue growth as standard and wholesale subscriptions decline, follows the major ‘Come with Us’ rebrand and precedes a campaign set to launch soon to promote last year’s impressive upgrade to its ondemand offering SkyGo.
As of June last year, Sky was in 1,678,100 households, up each year from 1,566,800 in 2007. And its annual report showed it had 456,419 MySky subscribers. Average revenue per user for MySky customers was $86.89 compared to $62.53 for direct broadcast customers.
Marketing Director: Mike Watson
Marketing Manager: Aaron Stone
Product Marketing Manager: Amber Cooke
Agency: DDB Group New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: Toby Morris
Copywriter: Simone Louis
Senior Account Director: James Blair
Executive Agency Producer: Judy Thompson
Agency Producer: Rosie Grayson
Production Company: Exit Films
Director: Lachlan Dickie
Producer: Selin Yaman
DOP: Ian McCarroll
Grade: Pete Ritchie
Post production: Perceptual Engineering
Music: Peter Hobbs
Sound: Jon Cooper @ The Coopers