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Malcolm Boyle hangs up the boots, Zia Mandviwalla gets the Cannes call up, Corin Dann gets a sleep in, TNS completes its merger with Research International, Tangible adds to the sales flock, 3d Interactive takes a study break, and PriceMe launches a new financial comparison tool.
Aegis recently announced its official arrival on the local scene after the merging of Carat and Mitchells. And now it’s announced the local launch of bespoke consumer study, the Consumer Connection System (CCS), which provides insights into how consumers choose and use media in an effort to better connect them with brands.
Last month at the Grande Orca ceremony, MC Mike Hosking talked about how popular he was and, inbetween, announced some changes to the Radio Bureau’s monthly competition. But why read boring words when you could watch Leigh Hart and special guests Josh Lancaster and Jamie Hitchcock explain them (occasionally in musical form).
The sponsors of the Olympic Games are gearing up for action and, with 100 days to go until the bulbous one-eyed London mascots cut the ribbon, Procter & Gamble has launched its biggest campaign ever, a global ‘Thank You Mum’ campaign to celebrate the mums behind the athletes.
Mmmm, tea. Mmmm, vodka. Mmmm, Absolut Vodka Wild Tea. We like giving away booze and Asbolut has given us a bottle of its newest variety, which has a “rich, fresh aroma with hints of tea, elderflower, red apples and citrus”, “dark tones and richness” and “a rich fruity taste with natural sweetness and smoothness” don’t you know. So tell us what flavour should be next on Absolut’s list and we’ll send a bottle to the most interesting effort. And as per, you must be over 18 to enter.
Volkswagen announces a new leiter, TVNZ celebrates 25 years of Maori and Pacific programming, Boundary Road Brewery completes its global genius search, Waitemata shines on and Saatchi Sydney swallows Plankton.
Following a three-way competitive pitch, bcg2 has won the Fletcher Aluminium consumer and commercial account, one of more than a dozen new business wins for the ‘international indie’ in the past 12 months.
Trade Aid has long been fighting for the rights of producers and now it’s aiming to bring them closer to consumers this month with the help of instore touch screens.
Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.
1-day.co.nz pulled out of the daily deal services market last year claiming it was an unsustainable business model. But “New Zealand’s largest daily deals site” hopes to ramp up the competition in the grocery sector with the launch of Grocery Grab.
The TBWA\ Group launched its ‘Good Energy’ campaign featuring Tiki Taane for Mercury Energy a few months back. And its digital arm Tequila\ has kept things moving with a simple social experiment to gauge just how helpful Kiwis really are.
With a multitude of ads vying for our attention in meatspace, the onus has well and truly been put on agencies and media owners to become more creative if they hope to rise above the rabble. We’ve seen sports themed bus stops, exploding billboards, temperature gauges and a number of other interesting ideas outside. And Clemenger BBDO has taken it even further by brewing a beer inside an Adshel to promote the Wellington in a Pint initiative.
DIY has become a fixture of recent Mitre 10 campaigns and it will again take centre stage in what the country’s largest home improvement retailer is calling a “market-first” integrated campaign by DraftFCB called Easy As that incorporates TVCs, a website, in-store programmes, print, mobile and a YouTube channel.
It’s a big bad dynamic media world out there, one in which it’s harder than ever to make a splash and those who put a step wrong are instantly pulled up. To that end, PRINZ is hosting Our Space Our Place – reshaping communities, a conference that’s all about communicating with shifting audiences on-the-ground and online.
Jessica Knox is added to the MediaWorks Radio arsenal, Jason Jones takes over photographers’ agency Collective Force, Taxi Impact welcomes Felicity-Anne Flack as agency sales director, AUT students Devon Wood and Stacey Vergis take creative title, the PR Shop announces a new import, Ecoya finds some extra moolah and Getty shacks up with Lonely Planet.
DraftFCB’s What’s My Number? campaign for the Electricity Authority won big at the RSVP and Nexus Awards recently and it’s added to what could be a big haul this year by taking out the 2011 Yahoo! New Zealand Digital Strategy Award in Auckland last night.
Adshel recently gave Nick Vile the call-up to run the more localised ship and it’s also announced two new additions to the local family, with Jo Caira joining as production manager and Emma Barnes joining as marketing manager.
.99’s visual interpretation of getting consumers glued to products on Lasoo in NZ Marketing magazine found favour with StopPress voters, taking a 24 percent share of the 895 votes to win the March/April round of The Glossies.
The big news from last week was that ASB decided to move from Droga5 to Saatchi & Saatchi, bringing an end to ongoing speculation that relationship was on the ropes. And there’s a bit more reshuffling to announce, with The Research Agency winning ASB’s advertising and brand tracking research programme in a non-competitive pitch from the incumbent Colmar Brunton.
Silver Fern Farms has Annabel Langbein, Regal Salmon has Masterchef winner Nadia Lim, and New Zealand Pork and OgilvyAction have followed suit with a campaign that plays on the appeal of chef Simon Gault.
The judges have done the hard yards sorting the wheat from the media chaff and the finalists of the CAANZ Media Awards have now been announced, with OMD and SparkPHD leading the pack on 20 nods each.
When SparkPHD swapped BNZ for ANZ after a regional realignment in February, BNZ went hunting for a replacement. And, after announcing Colenso as its new creative agency, it has rounded out the new family by naming Mediacom as its media planning and buying agency.
In its first new work since Clemenger BBDO bolstered its social marketing portfolio by winning its creative account late last year, Quitline is launching a major new TV, outdoor and online campaign tonight.
Following a three-way pitch, the Wellington agency was appointed to position Quitline as the most …
2degrees announces its new chief marketing officer, ACP names a new editor for Australian Women’s Weekly, Ellen Read shacks up with Fairfax, DraftFCB welcomes a new creative pair, Quickflix chooses its local weapon and the IAB re-launches its awards.
It took a while, but Kevin Kenrick, a well-known New Zealand business figure who has held a number of leadership roles with Lion Nathan, Telecom New Zealand, and most recently, House of Travel, has been named as the new chief executive of TVNZ and will take up the position in the middle of May.
Marc Ellis has carved out a good niche as a loveable Kiwi rogue and, as a result, he’s certainly not unaccustomed to working as a corporate mascot. Most recently that’s meant work for Toyota’s Top to Bottom and HRV and now Christchurch agency Simpatico has harked back to his mischievous laddish heritage in a campaign for classic Kiwi brand Swanndri.
Following in the footsteps of Jason Paris, who shifted from TVNZ to take up the role of MediaWorks TV chief executive, TVNZ’s director of sales and marketing Paul Maher has switched sides after almost two years to become the new chief executive of television at MediaWorks. But that’s not all he’ll have on his plate, because as well as leading TV3, TV3+1, FOUR and C4, he will also assume the responsibilities of the outgoing director of sales for MediaWorks TV, Linda Farrelly.
After a tough few months last year, Colenso’s on a bit of roll again, with some big campaigns launching, some good award results and the Tourism Fiji account thought to be in the bag. And ‘Bevan’ from DB Export Dry’s ‘The Wine is over’ print series has added to the joy by taking out the NAB’s Ad of the Month.
When it rains it pours and it’s certainly pouring in bankland at the moment because one of the most talked about agency bank relationships in the country has officially come to an end after ASB appointed Saatchi & Saatchi, effective 1 July 2012.
All the talk about Westpac at the moment is centred on which agency/agencies it decides to work with. But it might not need too much help with the PR, because Westpac NZ’s media relations team walked away with the Gold Award for Campaign of the Year at the 2011 Asia-Pacific PR Awards for the ‘Richie McCaw Chopper Challenge’.