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News
Westpac flies Kiwi flag with winning chopper challenge campaign
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All the talk about Westpac at the moment is centred on which agency/agencies it decides to work with. But it might not need too much help with the PR, because Westpac NZ’s media relations team walked away with the Gold Award for Campaign of the Year at the 2011 Asia-Pacific PR Awards for the ‘Richie McCaw Chopper Challenge’. 

News
Wellington beats everyone on a good day
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Wellington is pretty proud of itself. And rightly so. But in a nod to its incessant capitalisation of things–and also to April Fool’s—the Positively Wellington Tourism folk decided to laugh at its own expense and the expense of some of its regional rivals by claiming a few more titles.

News
Adshel ups the local ante, Vile moves up the chain
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2011 was a big year for Adshel, with the Rugby World Cup helping to fill the coffers, the return of the Adshel Rally afer a long hiatus and the departure of Australian-based chief executive Steve McCarthy and marketing director Elvira Lodewick. And it’s keeping the changes coming in 2012, with a restructure of the local office that has seen sales director Nick Vile promoted to the role of general manager for New Zealand.

News
Toyota joins TVNZ’s talent quest
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In February, TVNZ and NZ on Air announced they would be adding to the cacophony of reality talent competitions on TV with a multi-million dollar production of New Zealand’s Got Talent. NZ On Air committed $1.6 million in funding and TVNZ went hunting for commercial partners to add to its own $1.6 million contribution. And the first major sponsor has been announced, with Toyota signing up as a key commercial partner.

News
Henwood heats up in Carter/Fleming parody
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Dan Carter got a bit of grief when he was somehow turned into a slightly creepy wallflower for Daikin heatpumps. And Stephen Fleming is well renowned as the diving spokesman for Fujitsu. Now “New Zealand’s number one selling wood fire” Metro Fires has combined the two with a parody ad featuring Dai Henwood. 

News
Share knobbishness, win Knob Creek
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The marcomms world has a reputation for knobbish behaviour. Throwing bread rolls at MCs, using middle initials, crashing luxury cars, making up ridiculous job titles, tricking people into buying things with shiny ads … the list goes on. So what better way to celebrate the launch of Knob Creek 9YO and 9YO single barrel bourbon than by asking our dear readers to offer an example of knobbishness (for example, wearing a tight salmon polo shirt and tight salmon pants with a salmon sweater tied around the neck). We’ve got four bottles of the good stuff to give away, so add your thoughts to the comment wall and you could become our Knob of the Week.  

News
We pity the fools
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Ah, April Fool’s. Or as the LA Times calls it, Don’t Trust the Media Day. There is a long and established tradition of punking on the first of the fourth, as the Independent’s piece on classic April Fool’s stunts shows. And here’s a round-up of a few good’uns we noticed in 2012.

News
And the AWARD goes to…
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They’re renowned as tough awards to win. And that was apparent at the AWARD awards ceremony in Sydney late last week, with Colenso BBDO the only Kiwi agency to pick up a gold for its viral film for Levi’s Rear View Girls, which was one of just 16 golds handed out on the night.

News
NZRU sniffs success with fragrant new brand extension
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Beyoncé, Britney, the Beckhams… All around the world, celebrities endorse perfumes—and, increasingly, sell their own. We can’t think of too many Kiwi stars spruiking fragrances at present, but that looks set to change soon because we’ve learned the NZRU is set to launch its own scent called Scrummâge. 

News
Retro icon launches Fly Buys Facebook frenzy
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Social media means friends appear to have turned into a commodity to be crowed about these days. And, thanks to an original 1974 Volkswagen Kombi van, Fly Buys managed to increase its Facebook fan base ten-fold in December, with a total of 55,000 likes in three weeks (up from 5,500) through its ‘Dream Machine’ promotion, a finalist in the 2012 CAANZ Media Awards.

News
Like Father, like Son
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One of the best e-things we saw last year was If Historical Events had Facebook Statuses. And TBWA\ has taken a leaf out a similar book and embraced social media for St Matthew in the City’s ‘traditional’ Easter billboard. 

News
Quickflix streams ahead
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As of tomorrow, New Zealanders will have another option for viewing, with Australian movie and TV subscription service Quickflix launching and ISPs Slingshot and Orcon unmetering the new offering. 

News
Meet the locals: Sky starts blowing its Kiwi trumpet with new sports campaign
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While the vast majority of Sky TV’s content comes from overseas, a lot of the content on its sport channels is produced “in New Zealand, for New Zealand”. And, in an effort to localise the brand a bit more and reflect the pride felt by the crews that make it, DDB and Flying Fish have created a series of sports-related vignettes to run at the end of the local productions. 

News
Lion Red harks back to the glory days
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Nostalgia certainly worked for Steinlager last year when it brought back the white can for the RWC. So Lion has decided to take a leaf out of that book for Lion Red by bringing back a limited edition number from 1972 to celebrate 40 years of red cans. 

News
They did the mash: local pair claim regional win in Getty’s creative challenge
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As a way to showcase the mass of multi-media content Getty Images now has on offer, it runs an annual—and global—competition called Mishmash that challenges creatives, filmmakers, mini-documakers and anyone with a vision or idea to create short stories, video art or music videos using a mix of high res video, stills and music from the Getty library. And Kiwi entrants Marcia Hawira and Shay Morris took first prize in the Asia Pacific section for their video Natalia. 

News
CAANZ assembles its crack media squad
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The big list of judges was announced last month and The CAANZ Media Awards Committee has announced the 18 media agency representatives who, with a group of 12 representatives from clients, media owners and creative agencies, will engage in some robust debate and determine the 2012 finalists during this week’s category judging.

News
TVNZ Ondemand blows out a few innovative candles
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TVNZ Ondemand launched on 20th March 2007 as Australasia’s first catch-up television service. Five years on and the TV industry is nigh-on unrecognisable and while all major broadcasters face plenty of challenges coping with the rapid change, TVNZ’s ‘inspiring New Zealanders on every screen’ philosophy means there are also plenty of opportunities for the growing online platform. 

Opinion
Put ’em in the stocks
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We’re huge fans of stock imagery here at StopPress. When we’re feeling down, we just take a few minutes and check out some pics of women laughing alone with salad, men laughing alone with fruit salad, women struggling to drink water or awkward stock photos and all is well with the world. We’re also huge fans of pictures of corporate over-enthusiasm and are always impressed with businesses that can create such a high level of excitement. So imagine our joy when we received this email offer from Action Actors. Maybe you could hire one of these guys to hang around your desk. 

News
Moa heads stateside
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Moa recently caused a bit of a hubbub in the brewing community after pinning its craft beer manifesto to the wall. And it soon might be creating hubbubs in America after securing some big US distribution deals.

Opinion
Saatchi & Saatchi gets taken to the cleaners
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Assignment Group has Antipodes, Special Group had Mr Vodka, a few Colenso chaps are involved with Stolen Rum, some of the Shine gang are in the hospo game and, as this article shows, ad agencies like Anomaly, Sid Lee and Droga5 are increasingly moving into new areas to help pay the bills. But despite this international advertising trend, we were still surprised when we received a tip-off about Saatchi & Saatchi’s diversification plans. 

News
It’s in with the old as Boyce takes PS Vita to the resthome
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The myth of the stereotypical gamer as a young, male, energy-drink swilling, junk food-eating light-avoider is (mostly) just that, a myth. An Interactive New Zealand 2010 report found the average video game player was 33, 44 percent were female and 85.5 percent of households had a device to play games on. And the advent of more accessible tech like Xbox 360 and Nintendo Wii has continued to bring new demographics into the fray. So, in addition to the global launch campaign for Sony’s new handheld PlayStation device Vita, the local Sony Computer Entertainment office and Satellite Media have released five YouTube webisodes featuring Ben “some dude from TV” Boyce and a few guest stars showing off the new gadget to a bunch of old folks in a resthome. 

News
Total Media takes second leg of referral double
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After a referral from an existing client, Omnicom-owned Total Media was appointed as Merisant Equal’s full-service media agency at the start of the year. And it’s done it again after taking over the Sunday Star Times account following a good word from existing client and Fairfax cohort stuff.co.nz.

News
Special Group adds new humans, ups ‘strategic firepower’
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You may have noticed a few pictures of Special Group’s flash new Drake St offices gracing the homepage of StopPress last week when it was helping to edit the site as part of our Hog the Blog Axis prize. And the 16th fastest growing company in New Zealand/Creative hotshop nominee has recently added a few humans to help fill those flash offices up, with Hilary Cootes being promoted to the role of general manager, Nigel Sutton and Rahat Chaudry joining as head of production and strategic planner respectively, and Claire Beatson returning from maternity leave. 

News
Vote with your ears
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Last year's winner DraftFCB's Murray Watt

Voting for the 2012 People’s Choice Award is now open at The Radio Bureau (TRB). Last year, Murray Watt from DraftFCB took out both the Grande ORCA and the People’s Choice award. What happens this year is up to you.

News
Researchers to marketers: don’t mount the business cycle
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One of the perennial bug-bears of the marketing industry is the fact that it’s often seen by the bean counters as a cost to be cut in times of economic hardship, rather than an investment that will pay off when things pick up. And, according to the research of a top marketing professor who’ll be speaking in Hamilton on Friday March 30 as part of the Excellence in Practice seminar series offered by Corporate and Executive Education at Waikato Management School, billions of dollars of shareholder value are destroyed each year by companies that tie their marketing budgets to the business cycle. 

News
Filming for a cure: the Natalie Murphy story
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In November Saatchi & Saatchi, the Breast Cancer Research Trust (BCRT) and Prodigy films met Natalie Murphy, 20 months after she was diagnosed with breast cancer. She was laid to rest in late December, one of the two New Zealand women who lose their battle against breast cancer every day, but in that time they created a very powerful—and very beautiful—film that tells her story and the story of the scientists working to find a cure by 2018. So watch the clip, check out the Facebook page, share it around and donate some cash to help them reach that goal. 

News
Interest grows in adhub
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From 1 April 2012 APN Online’s adhub will solely represent Interest.co.nz – NZ’s premium source of financial information. The website is one of New Zealand’s biggest online publishing successes, with many of its video presenters and journalists, like the esteemed Bernard Hickey, now key commentators on everything financial, from mortgage rates to personal finance. The site has a solid stable of advertisers and an ever-increasing, loyal fan-base. Interest.co.nz has been represented by the Trade Me advertising team since 1 May 2009.

Movings & Shakings
Movings/Shakings: March 16
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Unlimited hunts for a new helmsman, MediaWorks plays some more news and current affairs swapsies with TVNZ, Rodney Hide sharpens his pen for the NBR, Grownups.co.nz finds some independence, EMC names new marketing director, Village PR adds to the flock, and Hamilton company Torpedo7 hops into bed with an Aussie suitor. 

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