Chocolate chips vs. raisins: John Oliver’s take on native advertising

There’s been a whole heap of discussion about the rise of native advertising recently. Some see it as the future of marketing; a way to insert relevant commercial messages into editorial content. Others see it as subterfuge; the advertising equivalent of mutton dressed as lamb. John Oliver appears to be firmly in the latter camp, so, as he says in typically comical fashion, if you can insert an ad into news, why can’t you insert news into a product? 

As he also says: “Ads are baked into content like chocolate chips into a cookie. Except it’s more like raisins into a cookie because no-one fucking wants them there.” 

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