Author StopPress Team

Social creativity is becoming increasingly important in the world of marketing, with a number of brands trying to convince punters to either come up with ideas for ads or submit content to create them. Last year, Unilever’s Rexona brand got its pound of sweaty flesh with the treadmill of devotion. And now, as part of its Do More brand platform, it’s asking them to submit clips to support the All Blacks and help create a special film that will be written by, directed by and star everyday New Zealanders and be curated by director Taika Waititi.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

He’s certainly no Christopher Walken, but Jude Law has shown he’s got a few sweet moves in an impressive branded film for Johnnie Walker Blue Label. PLUS: David Duchovny sides with the Russians.

It’s tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage, but Samsung and 72 and Sunny Amsterdam have done a bloody good job with this two-minute film to promote its partnership with The Association of Surfing Professionals World Tour.

Interacting with a government department is not something most normal humans look forward to. But a new website www.govt.nz hopes to make those interactions slightly less wrist-slitty.

When it comes to the idea of self-driving cars, there are plenty of concerns over safety, primarily because the first stage of robot acceptance among humans is that “a robot/computer cannot possibly do the tasks I do”. But Dutch car insurance company Centraal Beheer is predicting other dangers from the rise of automation.

Amazon has launched a new 3D printing store that offers a catalogue of around 200 different designs, which range from a crane skeleton to a skull with a tree growing out of it. While most products can only be customised in terms of size and colour, the 27 products carrying the phrase ‘create your own’ offer greater flexibility. When it comes to these products, customers can log into Amazon’s personalisation hub and then alter the design in accordance to their preferences.

Frucor is continuing the shenanigans of the Give it a V campaign, choosing the crowd-sourced suggestion of “Give Darts a V” 24 hours ago which led to the idea of skydiving with giant darts today.

The Late Night Big Breakfast, a pisstake of morning chat shows that started off on Moon TV, is set in a furniture shop and stars Leigh Hart, Jeremy Wells and Jason Hoyte, is two episodes in and it’s a study in ridiculous, awkward and often-physical humour. Some, like the Herald’s Greg Dixon, haven’t seen the funny side of the interrupting hosts, the confused guests, or the surreal segments. But others seem to like it. And while parodies of advertorials are low-hanging fruit from a comedy perspective, this industry can no doubt see the funny side of Hoyte’s beskivvied perfomances in Health Corner.

The European Union declared 2014 as the year against food waste, and Paris-based creative agency Marcel Paris latched onto this to release an Intermarché campaign called Les fruits et légumes moches, or the Inglorious fruits and vegetables.

Compared with the comforting flickering fire on its first billboard, Logan Brooke’s second billboard for Rinnai was too steamy for some, with five fire trucks turning up on Friday to put it out, after receiving reports that the steam was smoke and the building was on fire. The fire service disconnected it.

Last year, as part of a promotional push for its ‘Airline of Middle-earth’ sponsorship activation, Air New Zealand flew three fans to Los Angeles to watch the premiere of The Hobbit: the desolation of Smaug. And now, in anticipation of the release of the final instalment of the trilogy, the airline has upped the promotional ante by flying 150 fans to New Zealand for a week to tour some of the filming locations and to attend a private screening of the film in the company of Peter Jackson.

Scenario has made a World Cup poster that has deep, deep meaning, in an obsessive way that true football fans will appreciate.

Smart , the brand known for bringing us the smallest car in the world recently pranked a bunch of people by telling them they were bringing out the world’s largest car.

Constipation can be stressful but what about from the turd’s point of view, tucked up inside you? McCann Health in Shanghai had this very thought when they created this ad for laxatives, which ran in Singapore newspapers and bus shelters. “Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s,” McCann Health says.

BMW Canada created a bit of online conjecture recently over a recent spot showing its new M4 skidding around a racetrack located on top of an aircraft carrier. Not surprisingly, given the distinct lack of racetrack-enabled aircraft carriers in the world, it was accused of being fake. But no-one seems to care whether it is or not, because it’s been viewed nearly five million times online. And now New Zealanders are getting a taste of it for the local launch.